Snowboarding

Shaun White Rubs Backs With Abbie Cornish

by The Editors on April 23, 2012

Swhiteacornish Thegirl Stoli 1-Oak 42012

Shaun White is certainly maximizing his celebrity building NYC party time, last night (Sunday, April 22, 2012) he with Australian actress Abbie Cornish at the Tribeca Film Festival party for her movie The Girl at 1Oak. What do Señor Blanco and Ms. Cornish have in common, aside from loving to sit a tables buried in free bottles of Stoli? Ah, yes. Creative Artist Agency represents them both. What are the chances? Damn, our entire post blown out of the water by the fact that Cornish signed with William Morris Endeavor in January 2012. Sorry. Maybe they’re just friends. Thanks, Jenny!

[Link: Guest Of A Guest]

{ Comments on this entry are closed }

USSA Names Jaquet As CMO

by The Editors on April 23, 2012

Jaquetheadshotedit-Xl1-300X233The United States Ski and Snowboard Association has a new Chief Marketing Officer and guess what? He’s a skier. Who would have guessed.

Mike Jaquet, the former founder of Freeze Magazine and Vice President, Television and Properties Sales at CBS Sports Network is packing up and moving the entire family to Park City, Utah.

“I’ve always been passionate about winter sports and appreciate the opportunity to return to the industry and join the USSA,” said Jaquet. “The USSA is an innovative sports organization and I look forward to further building the brand and growing the various sales and marketing initiatives.”

For all the details, follow the jump. [click to continue…]

{ Comments on this entry are closed }

Forest Bailey Goggles Up With Dragon

by The Editors on April 23, 2012

1631

Rail shredder Forest Bailey has just signed on with Dragon apparently.

“I’m very excited to be joining the Dragon Alliance,” said Bailey on joining the team. “With the most proper goggles and a team stacked full of homies, it was pretty much a no brainer.”

Congrats, Forest. [click to continue…]

{ Comments on this entry are closed }

Snowboarder Dies In Val Thorens Avalanche

by The Editors on April 23, 2012

Val-Thorens-Mont-De-BorgneA 32-year-old snowboarder died last Tuesday (April 17, 2012) while riding off-piste at the French resort of Val Thorens, according to a story on Valthonet.com.

The man was with a group of three snowboarders who had hiked up the Mont du Borgne, on the Saint Martin de Belleville side of the valley when the tragic accident happened. . . At around 7 pm the snowboarder was swept away from the rest of the group by a huge avalanche measuring 100 metres wide by 300 metres long. . . The rescue team dug the victim out of the avalanche just before nightfall and performed emergency CPR but the man could not be revived and was pronounced dead.

Our thought are with the man’s family and friends.

[Link: Valthnet.com]

{ Comments on this entry are closed }

Gretchen Bleiler: Sexiest Environmentalist

by The Editors on April 19, 2012

Gretchen-Bleiler-450 0Rodale, the publisher of fitness porn mags like Men’s Health, Bicycling and Runner’s World, made a their list of the Top 50 Sexiest Environmentalist and at the top of their list? That’s right, Gretchen Bleiler. Here’s what they say:

This Olympic snowboarder doesn’t just spend time on snow-capped mountains; she crusades to save them. A key board member of Protect Our Winters, or POW, Bleiler engages the winter sports community and Congress to help combat climate change by advocating for regulations on greenhouse gas emissions. After all, if there’s no snow, there’s no snowboarding.

Because nothing is sexier than a easy to clean, BPA free, toxin free Alex water bottle.

[Link: Rodale via Alex_Bottle]

{ Comments on this entry are closed }

Shaun White Rubs Up Against Bobby De Niro

by The Editors on April 19, 2012

Five-Year-Engagement-April19-009

It seems to us that the toughest part about being a celebrity would be attending all the events that you have nothing to do with but have to attend because you’re a celebrity and there are celebrity photographers there to take your celebrity photo so it can be included on celebrity websites and celebrity TV shows.

Take last night for instance (April 18, 2012). Shaun White attended the premiere of a movie called Five-Year Engagement at the Tribeca Film Festival in New York City. He got all dressed up. He wore a black suit with a black tie. And smiled for the cameras standing next to Robert De Niro.

What could possibly bring Shaun White and Bobby De Niro together? Or, yeah. They’re both represented by Creative Artists Agency. Just think how stoked their agents are because being a celebrity and getting celebrity endorsements requires staying a celebrity. And the way you stay a celebrity is by attending celebrity events where there are celebrity photographers who take your photo so it can be included on celebrity websites and. . . Wait, did we say that already? What a vicious circle fame is.

[Link: OK USA]

{ Comments on this entry are closed }

Lib Tech’s Holy Bowly Japan Footage

by The Editors on April 19, 2012

It appears that it took the North American’s a while to figure out that bowl riding isn’t about monster airs and corking tricks. It’s about flow and line and style. But they seemed to finally figure it out. By next year’s Holy Bowly they might even be ready for reals.

{ Comments on this entry are closed }

Salomon Bonfire Still On Vacation Domo

by The Editors on April 18, 2012

Seems like Salomon/Bonfire riders Chris Carr, Louif Paradis, Chris Grenier, Taka Nakai, Scotty Arnold, Teddy Koo, Desiree Melancon, Harrison Gordon, Kohei Kudou, Ryuichi Kabeta, and Rio Tahara, have been on vacation all year long. Here is more proof from the land of the rising sun. [click to continue…]

{ Comments on this entry are closed }

2012 World Rookie Finals Ischgl

by The Editors on April 17, 2012

[click to continue…]

{ Comments on this entry are closed }

Alli Sports Signs Up For More Corn Syrup

by The Editors on April 16, 2012

Images-9Apparently, NBC Sports action arm Alli Sports has an unlimited tolerance for pushing flame retardant, mouse dissolving, caffeinated, carbonated high fructose corn syrup on the youth of the world as they’ve just announced that they have signing up for four more years of partnership with Pepsi Co. Along with this comes plans for a three venue annual tour: beach, city, mountain.

“The action sports landscape has grown and changed dramatically since we launched the Dew Tour in 2005. The multi-stop series format was what the industry wanted and needed then. The Dew Tour changed the industry forever, taking the sports to a whole new level. The new Dew Tour, which will include three major events across Beach, City and Mountain venues, represents what the athletes and industry want and need today,” said Wade Martin, President & CEO, Alli Sports. “We believe our partnership with Mountain Dew represents one of the most unique, integrated relationships between brand and property in all of sports. This partnership extension and the new approach we created for the Dew Tour together with Mountain Dew, the athletes and the industry, truly underscores that.”

The new tour will feature stops in Ocean City, Maryland; San Francisco, California; and Breckenridge, Colorado. For the official word, follow the jump. [click to continue…]

{ Comments on this entry are closed }