Come on. It’s funny. Admit it. You smiled at least twice.
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Come on. It’s funny. Admit it. You smiled at least twice.
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Hard Luck Bearings Holiday 2017 features Team Go Fast riders: Louie Lopez, Wes Kremer, Ronnie Sandoval, Jon Dickson, Figgy, Nuge, Jeff Grosso, Oscar Navarro, Jason Jessee, Riley Hawk, Alex Horn, Brandon Westgate, Sammy Baca, Mike Anderson, Rick Fabro, Greyson Fletcher, Tom Remillard, Jake Reuter, Sage Elsesser, Zered Bassett, Chris Cope and Robbie Russo. Phew. That was some list. Now watch the vid.
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We all know where Supreme got their logo. Yes, they “appropriated” it from artist Barbara Kruger from the beginning. But now, she’s taking skateboarding back with a little help from Volcom in a pop-up shop of her own as part of Performa, a performance art biennial that runs through November 19 in New York, according to a story in W Magazine.
“Believe me, I wasn’t thinking about Supreme,” Kruger said of her Performa commission. “Really, I was not thinking about it at all. I’ve just been doing my thing for a long time, and they popped up and did theirs, and I don’t own that typeface, you know? I don’t own a logo. But what they do has little to do with the ideas that have been fueling my artwork for my whole career—questions of justice and power and control. The last thing I would ever think of is a streetwear brand.”
And that’s why we’ve always preferred Kruger. Another part of her Perform commission was this work at Coleman Skate Park.

[Link: W Magazine]
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Merge4 is proud to welcome Aaron Favero as the company’s director of sales and marketing. Aaron will be responsible for “building the brand, growing distribution and stoking out the feet of people from sea to shining sea and beyond.”
“Aaron has a proven record of facilitating long-term business relationships with retailers and industry experts,” says Merge4 Founder Cindi Ferreira Busenhart. “His attitude and personality are perfect fits with all of us at MERGE4. Having Aaron on our team will only enhance our goals to provide quality, innovative socks to the marketplace with dedication to the customers and community. I’m so grateful we can finally work together!”
For the official word from Merge4, please follow the jump.
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Vans team rider Daniel Lutheran specs up an Old Skool Pro with a whole new color way for the holidays.
Drawing inspiration from his vibrant nature, the Dan Lu-endorsed Old Skool Pro is designed with fresh harbor grey canvas and suede uppers, complimented by a pearl pink-toned Sidestripe. With Daniel’s original artwork and a self-portrait on the footbeds, this personalized silhouette features an embroidered handwritten signature by Lutheran on the tongue and an ode to his home state of New Mexico with the Zia symbol stitched onto the heel.
What a nice looking shoe. It’s almost like no one else makes skate shoes anymore. Do they? Click the jump for all the details.
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And the bronze goes to Herbie Fletcher as the Creature.
Silver medalist Tony Hawk with his stunning rendition of Gordon & Smith era Stacy Peralta.
And taking the top spot and Gold Medal with a splendidly frightening twist on his normal Halloween crossdressing, comes Jake Burton Carpenter as Lindsey Vonn. (Be sure to click through to the last photo. We cried.)
Follow the jump for Honorable mention.
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Sometimes it’s hard to be a punk rock fashion line in the grand house of Gucci. Try though they might it seems that Volcom just can’t live up to the expectations of its parent Kering, according to a story on SBGmedia.
Kering reported revenues in its Sport & Lifestyle segment grew 15.9 percent on a currency-neutral basis as a 17.3 percent jump at Puma offset a decline at Volcom. . . Volcom’s performance continued to be hampered by the challenges faced by specialist distributors in the US.”
Yes, blame it on the “specialist distributors.”
[Link: SBGmedia]
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If you want some of these Santa Cruz Skateboards Vans Pro Skate ArcAd designed by Taka Hayashi, you better act fast. There are only 600 pairs in existence. They’ll be sold only at select Vans Pro Skate accounts worldwide. And they go on sale On Saturday, October 28, 2017 (if you want to get in line now.) For all the details on exactly what makes these shoes so nice, follow the jump.
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Vans’ parent company VF Corp announced a 23 percent drop in profits year over year, however, sales for the third quarter were actually up and they have Vans to thanks, according to a story on Footwear News.
Vans — which continues to reap rewards from booming street-culture trends as well as a larger shift, by teens and young adults, away from “mainstream” brands — was responsible for a significant share of that growth, according to the company. . . VF said its Q3 gains were driven by broad-based strength across its international and direct-to-consumer platforms and Outdoor & Action Sports coalition — but most notably the Vans brand and workwear businesses.
Makes sense. Who wears anything but Vans?
[Link: Footwear News]
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House of Vans Melbourne is kicking off a two-day pop-up event at The Meat Market on Friday and Saturday November 10-11, 2017.
The all-ages day sessions will kick off with the Vans skate team hosting workshops including learn to skate classes with Jesse Noonan of Rock N Slide Skateboarding, grip tape design workshops with Jimmy Roche and a Skate Photography and Videography workshop run by Andrew Mapstone to teach budding skate photographers how to refine their craft. The workshops will run over both Friday and Saturday with limited capacity: registration is essential. Saturday afternoon will see a stripped-back, musical performance from Little Brother (Trophy Eyes’ John Floreani) with support from Alex Moses (Columbus).
For all the details and to get free tickets to it all follow the jump.
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