Sure, we’re looking forward to all the skating this weekend at GVR, but just knowing that Hyper Crush is playing the GVR VIP party on October 4 is enough to get moving in that direction, because they Hyper Crush and nobody does it like they does!
[Link: Hyper Crush via Etnies GVR]
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According to a story in the Wall Street Journal (which we can’t read because we’re not subscribers) Foot Locker Inc. has reportedly said that is paying $102 million in cash to buy skateboard mail order company CCS from Delia’s Inc.
The reason: because Foot Locker wants “to capture more younger customers. . . The skateboarding-inspired apparel market has been a bright spot as consumer spending dwindles in segments like basketball shoes.”
[Link: The Wall Street Journal]
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We heard about the new Nixon headphones at the ASR show, but the first we’ve seen of the Nixon Master Blaster is on a snowboard website in the UK. Here’s the breakdown on the product:
Step into your own comfortable cone of silence. A patent pending ball and socket construction allows almost limitless range of motion for a completely custom fit. Handcrafted real leather ear cans and headband with lightweight metal speaker cabinets ensure comfort and durability. Add a 50mm dynamic driver delivering crisp, full sound and we’ll bring the noise.
They are listed online for “pre-order” only at a price of £160, which by tomorrow should be about, what, $500?
[Link: The Snowboard Shop]
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The Burlington Free Press has done a short story on “youth marketing agency” Fuse, and the company’s partner Dr. Evil Issa Sawabini was kind enough to kick down a couple marketing tips:
1.) Get specific about your target audience, you likely can’t talk to everyone and get their attention.
2.) Avoid using stereotypes — goatees and tattoos don’t make your brand cool.
3.) Use the best photography.
4.) Develop a system to make sure your marketing program is working.
5.) Develop a marketing platform that makes sense for the brand.
6.) Develop authentic marketing programs.
7.) Measure your results and stay flexible.
8.) Select marketing tactics that work for your brand.
9.) Don’t use the word Xtreme.
It’s nice that corporate America is still this stupid, especially for those running youth marketing companies.
[Link: Burlington Free Press]
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Sole Tech founder Pierre Andre Senizergues and his girlfriend Sara Sheen became proud parents at 4:49 am on September 23, 2008 when Sheen delivered 6.2 lbs Mateo Dakota Senizergues.
In a turn of events that won’t shock anyone Mateo is already sending out emails to friends and family:
Coucou everybody ! . . . My name is : Mateo Senizergues and my middle name Dakota.
I just arrived on planet earth September 23rd 2008 at 4:49 am. I am 18 inch tall, weight 6.2 lbs and I am 4 days old ! So don’t mess with me !!! Ahah ! I have been given two parents ! They are not too bad and I think I may keep them !!!! eheh . . . One is cute, pretty and a tall woman named Sara Sheen !!! . The other one is kind of an ugly giant but he rides skateboard so that is cool and I will keep him too, what the heck !!! Any way they seams super hyped to have me and wonder if they are on drug !!!
Congrats to Pierre and Sara! Maybe now we can look forward to a whole new line of functional baby shoes.
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The New York Times fashion section has unveiled the truth about skate shoes and skaters: It’s not about function, it’s about style. And if skate shoes wear out in two weeks, that’s fine as long as they’re the right shoes wearing out. As Mike Vallely told the paper: “I think skateboarding is more fashion than function,” he added. “It’s more aesthetic than anything else. It’s more rock ’n’ roll than athletics.”
Shoes are the sole of skateboarding:
You can tell a lot about skateboarders by their footwear. The shoe he or she pushes with will often be clear of marks on the top, but the sole will be worn down. The other is usually studded with holes on the outside and on the toe. If the skater is skilled, both shoes will nearly be destroyed.
The story goes on to quote DC’s Eric Obre and Vans’ Tom Cooke, who both say that fashion is important especially to people who just want to look like skateboarders.
“The idea of looking like a skateboarder without participating in the sport is the reason why the explosion happened, and allowed a company like ours to grow beyond the core scope,” Mr. Obre said.
And that explains a lot, actually.
[Link: New York Times]
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[Editors’ Note: It’s on all the blogs, so we guess we need to put it up to have it in the archive.]
Seems the city of Salt Lake has banned miniramps. And more than a crime against skateboarding, it’s a crime against freedom.
On Aug. 7, a government board banned such “sporting ramps” from private yards in a quiet move designed to ratchet up the county’s outdated noise regulations. . . . The Salt Lake Valley Health Department’s board added the anti-ramp rule after a resident complained about neighborhood half-pipes in a June public hearing.
Nick Hale has put up a petition website at slcminiramp.com. Go there to jump on the rebellion and send a message to the “desicion” makers.
[Link: Salt Lake City Tribune]
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Stephen Sprong, 23, an inventor from the UK who is competing in a Smiles Per Hour design competition run by Fiat, has developed a new skateboard that is powered by “the rider jumping up and down on the board,” according to a story in Echo News.
The competition to discover Britain’s budding inventors ran this summer and was based on the design brief of making travelling more fun. . . “It’s an entirely new and exciting transport of leisure board and on flat ground it allows the rider to propel themselves forward by pumping,” he said.
Sadly there is no video of the sprongboard in action..
[Link: Smiles Per Hour via Echo]
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We first ran into Gale “America’s Sports Mom” Webb when she was doing her “Get high on life” sideshow sports demo tour with a handful of BMX and skaters.
She was loud, kind of crazy on the mic, but always drew a crowd. Now the Orange County Register informs us that she is still alive and riding at 65.
Her right ankle bones are held together with a bunch of bolts and screws. She needs a new left knee. And the arthritis in her fingers gives her fits. . . . But her brain apparently doesn’t care, because pretty much every day it bleats the same mantra: Mo-to cross! Mo-to crosss. . . You go, gramma.
Maybe this is her comeback. . . If we truly are replaying the 80s then Gale needs to get back out on the road to remind kids to “always wear their gear.” God, we can still her ringing in our ears. . .
[Link: OC Register]
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Just a little reminder for those who just weren’t thinkin’ too clearly. Remember.
[Link: Tim Brauch via Hurley.com]
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