We know full well that Goofy-footed skaters have always been the best in the world, so there’s really no need to have to prove it . All you have to do is check the list of riders at the etnies GvR ’08 website and you’ll see exactly what we mean. But prove it the goofy-footers will today and tomorrow at the etines skateboard park in Lake Forest, CA.
The live webcast starts at 11:30 am PST today (October 4, 2008). Check it out by clicking the link. And there’s still time to show up in person. Click here for directions.
Thanks to “a new mezzanine and high-tech, three-level pick module designed and implemented by Tompkins Associates, Sole Technology is utilizing vertical space, and this “vertical change” has doubled the company’s capacity while increasing processing volume and lowering labor costs” at it’s 315,000 distribution center. God, what a mouthful of business blather that was.
Working with Tompkins Associates, we were able to design and implement a brand new distribution center in 12 months,” added Theo Song, vice president of supply chain at Sole Technology. “The new facility is helping us support our growth needs, as well as better satisfy our customer requirements. The overall process, or implementation, was actually quite smooth, and the new DC is performing well beyond our expectations.”
That warehouse looks pretty impressive, no? We’re guessing these Tompkins Associates people could work wonders with our garage as well. Maybe we should call them.
You know things are tough when a story gets written about a magazine insert because it has 18 advertisers. But that’s why Media Daily News just wrote up EXPN magazine.
One reason that EXPN may be prospering is its 12- to-29-year-old male target, which seems to have disposable income during the economic downturn. “They’re as unaffected by this as you can be,” said Steven Binder, vice president of ad sales at ESPN The Magazine.
Unaffected? Sounds like something only a VP of ad sales could say. You know, someone riding high on 18 “pospering” pages of advertising.
The Burton Corp wants to sell Analog product so badly they’re willing to exploit a homeless man’s genitalia.
In the October 2008 issue of Blisss magazine, Analog’s ad features a homeless man laying on the front steps of what looks like a church with his pants undone and his penis out. To Analog this is apparently hilarious. “Please Use Buttons,” they joke.
They really should be nicer to him. He’s probably one of the few people in the world who would wear Analog without getting paid.
Volcom and Snow Team Ambassador, Artist, & Musician Jamie Lynn teamed up to create a piece to help raise awareness for Boarding for Breast Cancer (B4BC). One dollar from each piece sold from this collaborative collection is donated to B4BC.
As we sit at our computer watching our stocks chowing down on a nice dinner of dirt, it’s good to know that Success magazine is out there gathering the tips we need to help us make it through.
They talked to Tony Hawk to get his tips and you know what? They’re pretty dead on.
Know it is risky, but do it anyway.
Recognize the advantages of a flat market.
Make sure you are passionate about your idea or product.
Don’t just grab deals as they come—scrutinize.
Align yourself with people who share your work ethic.
Know your market.
Realize you never jump off the learning curve.
Hard knocks can make you stronger.
Oddly, he left off the part about lending your name to one of the highest grossing video game franchises in history. For Tony’s elaboration on all these tips, click the link.
Sure, we’re looking forward to all the skating this weekend at GVR, but just knowing that Hyper Crush is playing the GVR VIP party on October 4 is enough to get moving in that direction, because they Hyper Crush and nobody does it like they does!
According to a story in the Wall Street Journal (which we can’t read because we’re not subscribers) Foot Locker Inc. has reportedly said that is paying $102 million in cash to buy skateboard mail order company CCS from Delia’s Inc.
The reason: because Foot Locker wants “to capture more younger customers. . . The skateboarding-inspired apparel market has been a bright spot as consumer spending dwindles in segments like basketball shoes.”
We heard about the new Nixon headphones at the ASR show, but the first we’ve seen of the Nixon Master Blaster is on a snowboard website in the UK. Here’s the breakdown on the product:
Step into your own comfortable cone of silence. A patent pending ball and socket construction allows almost limitless range of motion for a completely custom fit. Handcrafted real leather ear cans and headband with lightweight metal speaker cabinets ensure comfort and durability. Add a 50mm dynamic driver delivering crisp, full sound and we’ll bring the noise.
They are listed online for “pre-order” only at a price of £160, which by tomorrow should be about, what, $500?
The Burlington Free Press has done a short story on “youth marketing agency” Fuse, and the company’s partner Dr. EvilIssa Sawabini was kind enough to kick down a couple marketing tips:
1.) Get specific about your target audience, you likely can’t talk to everyone and get their attention.
2.) Avoid using stereotypes — goatees and tattoos don’t make your brand cool.
3.) Use the best photography.
4.) Develop a system to make sure your marketing program is working.
5.) Develop a marketing platform that makes sense for the brand.
6.) Develop authentic marketing programs.
7.) Measure your results and stay flexible.
8.) Select marketing tactics that work for your brand.
9.) Don’t use the word Xtreme.
It’s nice that corporate America is still this stupid, especially for those running youth marketing companies.
We know full well that Goofy-footed skaters have always been the best in the world, so there’s really no need to have to prove it . All you have to do is check the list of riders at the etnies GvR ’08 website and you’ll see exactly what we mean. But prove it the goofy-footers will today and tomorrow at the etines skateboard park in Lake Forest, CA.
