Not gonna lie, this whole mid90s thing is looking pretty sweet. Maybe a movie can save the skateboard industry! Now all we need is for every kid in America to see the movie and then go out and buy a skateboard. . . could happen.
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Nixon has talked Craig Stecyk into creating a collection and not surprisingly, it is one of our favorites in a long while. Here’s how they pitch it:
C.R. Stecyk III exists in the shadows, and even when he does slide into the sunlight, it rarely adds clarity. A pioneer of the Dogtown skate ethos, Stecyk has helped shape modern skateboarding in more ways than imaginable: through videos, writing, art installations, and co-founded Juxtapoz Art magazine, among others. A widely-acknowledged street art progenitor, Stecyk’s contributions to the counterculture are so engrained in society that the Smithsonian permanently houses some of his work.
The capsule includes a watch, a camera bag, and some other cool stuff. Sadly, there are only 100 watches and bags world wide (it’s limited). So if you want one you better hurry to an exclusive Nixon retailer. For the details, click the link.
[Link: Nixon]
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Each week we read more stories than we have time to post so we’re going to link them up with little or no commentary every now and again because commentary means caring and we don’t seem to have much energy pointed in the caring direction lately (sorry Stab High).
So for a few of the stories from the last week, follow the jump.
[click to continue…]
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If you’re going to buy a snowboard magazine this fall, and we suggest it as you can read it without being bombarded by Google ads curated just for you (like the ones you see on the right side of this page), we suggest you start with The Snowboarder’s Journal Volume 16, Number 1. Then while you’re at it go ahead and subscribe. Click the link for all the goodness you’ll find inside.
[Link: The Snowboarder’s Journal]
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You know it’s hitting critical mass when Osiris and Under Armour are fighting about who designed the original ugly puffer D3 (was it Brian Reid or Dave Mayhew), because, you know, Under Armor’s new A$AP Rocky sneaker is a direct design knock off. Meanwhile Vans is dipping their toes into the puffy pool with their new Varix WC. Guess those of us who like the sleek, classic stylings of the Vans Old Skool are going to just have to hang in for a minutes until they come back around. Fashion!
[Link: Vans & Footwear News]
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Vans has partnered with long-time global skate team legend and musician Ray Barbee on some new colorways of the Half Cab Pro and Old Skool Pro.
These Barbee-inspired Half Cab Pro and Old Skool Pros are dressed in deluxe emerald and burgundy suede uppers with white cotton laces and contrast stitching. Showcasing never before seen Vans graphics from the early 90’s, these functional Pro Classics highlight an elephant motif liner as an homage to Barbee’s friend and fellow Vans family member, Salman Agah, whose original pro board featured the graphic.
Vans really are the only skate shoes you’ll even need, but new colors are always good. For the official word from Vans, please follow the jump.
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See all those Vans Old Skools on nearly everyone on the street under 60? Well, get ready to see a lot more as VF Corp rolls out plans to nearly double Vans’ annual revenue by 2023 to $5 billion.
“Since VF’s acquisition in 2004, the Vans brand has grown at a 17 percent compounded annual rate and transformed into a $3 billion global lifestyle brand,” said Steve Rendle, VF Corporation Chairman, President and Chief Executive Officer. “I am confident in the Vans team’s ability to deliver on a bold $5 billion revenue target which will be a key driver of VF’s plan to deliver superior total return to shareholders over the next five years.”
For exactly how Vans plans on doing this, please follow the jump. (Hint, it has something to do with that Internet thingy.)
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Yes, Nike goes straight to the emotions with their new Dream Crazy commercial narrated by Colin Kapernick, but they kick off the ad with Nyjah Huston. It’s now cliche when the Swoosh jumps in and opportunistically commodifies politics (they’re just shoes), but it will offer up more eyes on skateboarding than anything this side of the Tokyo Olympics.
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Last year the Tony Hawk Foundation’s Built To Play skateboard program resulted in $1.5-million in construction funding for six skateparks in Southeast Michigan and Western New York, according to the foundation. Now they have the opportunity for more communities to apply for matching funds up to $250,000 to build free, public skateparks that serve low-income areas. Here’s how it works:
Eligible projects include new skateparks, replacement of temporary ramp skateparks, or completing skateparks that were originally built in phases. . . The Built To Play Skatepark Program is a partnership between the Ralph C. Wilson, Jr. Foundation, which serves communities in sixteen counties in Southeast Michigan and Western New York, and the Tony Hawk Foundation, which has helped create 552 skateparks across the U.S. The program offers matching grants to build skateparks in the RCWJRF service area.
For all the details, please follow the jump.
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Chima Ferguson’s newest signature pro model, the Chima Pro 2, is hitting stores this moth in now color ways.
Featuring Duracap-fused upper reinforcements, Vans Pro Lite Construction with evolved foxing tape for added flex and durability, and Vans’ new UltraCush Lite 3D footbed, the Chima Pro 2 is designed to withstand heavy impact situations. By blending the lightweight and responsive feel of UltraCush footbeds with a dual-density foam surrounded by a molded heel cup, the Chima Pro 2 delivers unsurpassed cushioning, boardfeel, and support for all different types of skateboarding—from ledges, banks, ramps and pools, to curbs, rails and skateparks, too.
Plus, they look real nice with their mono-chromatic unstated style.
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