Zombie brand extraordinaire, Airwalk, is hoping to ride the 90s wave of nostalgia right back to the top of the footwear game with the launch their latest “global ad campaign,” according to current owner Authentic Brands Group(Jamie Salter is the CEO, remember him?) The new campaign is titled Teen Spirit. Can you smell it? Here’s how they pitch it.
Returning to the brand’s roots, the 2018 campaign embraces the spirit of the Southern California teen that established Airwalk’s place in 90s culture. It gives consumers a candid look into the individuality, self-expression, and free-spirit that has shaped Airwalk’s identity for more than 30 years. . . .The campaign features The One, the Bloc, the Random, the Jim Lo, the Vic, and the Prototype. This assortment highlights Airwalk’s best sellers and a peek into what’s to come for the brand.
This just makes us miss footwear marketing/design genius Sinisa Egelja all the more. Hard to believe it has been nine years since his death on October 26, 2009. For the official word from Authentic Brand Group (which also owns Vision Street Wear), please follow the jump.
Jonah Hill’smid90s is a great start of a movie. It is real, and moving, and serious and perfectly captures a slice of life for those coming of age in mid 90s skateboarding. The performances are solid, the characters mostly well developed, and the story hooked us right in, however, it’s missing a third act. Yeah, the “story” doesn’t wrap. Guess that’s better than going on too long, right? Here Jonah Hill, Sunny Suljic, Na-Kel Smith, Olan Prenatt, Gio Galicia and Ryder McLaughlin speak with Hypebeast about how it was to make a film with first-time actors and skateboarders.
The 2018 Vans Park Series Pro Tour closed out a ripper of a year in Suzhou, China with Brighton Zeuner and Alex Sorgente both taking their second championship titles.
Zeuner stunned the crowds with her effortless style, landing her signature backside 360 in every run and topping it off with a kickflip indy, one of the few flip tricks of the women’s event. . . It was an extemely close call in the Men’s final round, seeing Brazil favorite Pedro Barros and USA’s Alex Sorgente challenge each other’s scores until the bitter end, when Sorgente laid down a crowd pleasing, trick-heavy run to yield the highest score of the day.
For the official report and complete results, please follow the jump.
The Tony Hawk Foundation has awarded international youth charity Skateistan a $50,000 grant to support the organization’s skateboarding and educational programs.
Skateistan operates five schools in South Africa, Cambodia, and Afghanistan, and combines skateboarding instruction with core subjects to inspire youth to learn and to be active. This is the second grant awarded to Skateistan by the Tony Hawk Foundation. The first was a $100,000 gift in 2015 and represented the launch of THF’s International Program. The current grant renews the foundation’s commitment to enriching the lives of youth through skateboarding, both in the U.S. and abroad.
The Vans Park Series will wrap things up for the 2018 season in Shanghai, China October 27 and crown two new VPS park terrain champions.
Saluting an incredible international tour across five continents to showcase the world’s best park terrain skateboarders, the 2018 Vans Park Series Pro Finals culminates in yet another historic year in skateboarding’s progression onto the world stage. The confirmed field of competitors has been revealed today on vansparkseries.com including defending champions Oskar Rozenberg Hallberg and Nora Vasconcellos, leading Tour Challengers Tristan Rennie and Sakura Yosozumi, and select VPS Continental Champions from Brazil, Japan, South Africa, Europe and Australia.
For the official word from Vans including all the continental champions and current standings, please follow the jump.
One of these shoes is Tony Hawk’s latest designed Proto the other is an old skate shoe from the end of the 80s.
Tony Hawk’s signature shoe, the Lakai Proto, is available now in Lakai retailers around the world. The Proto is inspired by Tony’s creative impact on skateboarding. It is designed and developed to provide support and comfort for everyday skateboarding. This limited Powell colorway is a nod to Tony’s most iconic footage during the Bones Brigade era.
We’re just having a rough time figuring out which is which. Maybe Michael Jordan could help?
Not gonna lie, this whole mid90s thing is looking pretty sweet. Maybe a movie can save the skateboard industry! Now all we need is for every kid in America to see the movie and then go out and buy a skateboard. . . could happen.
Nixon has talked Craig Stecyk into creating a collection and not surprisingly, it is one of our favorites in a long while. Here’s how they pitch it:
C.R. Stecyk III exists in the shadows, and even when he does slide into the sunlight, it rarely adds clarity. A pioneer of the Dogtown skate ethos, Stecyk has helped shape modern skateboarding in more ways than imaginable: through videos, writing, art installations, and co-founded Juxtapoz Art magazine, among others. A widely-acknowledged street art progenitor, Stecyk’s contributions to the counterculture are so engrained in society that the Smithsonian permanently houses some of his work.
The capsule includes a watch, a camera bag, and some other cool stuff. Sadly, there are only 100 watches and bags world wide (it’s limited). So if you want one you better hurry to an exclusive Nixon retailer. For the details, click the link.
Zombie brand extraordinaire, Airwalk, is hoping to ride the 90s wave of nostalgia right back to the top of the footwear game with the launch their latest “global ad campaign,” according to current owner Authentic Brands Group (Jamie Salter is the CEO, remember him?) The new campaign is titled Teen Spirit. Can you smell it? Here’s how they pitch it.
The 2018 Vans Park Series Pro Tour closed out a ripper of a year in Suzhou, China with Brighton Zeuner and Alex Sorgente both taking their second championship titles.
Once again, a list of links to some of the stories we wish we had time to read and re-type. Follow the jump for all the details.
