by The Editors on March 18, 2009
Hitwise, a web metrics company that tracks the web use of 25 million Internet users world-wide, has answered a question many have been asking lately: which skateboarding website has the most traffic? (Click the graphic to see it full sized)
Since Vans entire website shouldn’t technically be listed as a skateboarding site when they are in so many markets (music for instance), we’ll pull them off the top of the list and that leaves us with The Berrics. Based on Hitwise metrics it appears that the Berrics got 9.12 percent of all skateboarding traffic on the Internet for the week ending March 7, 2009. Yes, it was the Battle at the Berrics finals week, but they are so far ahead that we’re not so sure that matters all that much.
Where did the skateboard media sites end up? Well, Transworld Skateboarding finished just ahead of Concrete Disciples Skateboarding by .19 percent with 2.88 percent at number 9 (8 not counting Vans. 7 not counting DC Shoes for the same reasons as Vans). No one else was even in the top 10.
For the rankings of the rest of the skateboard media sites we had to go to Comscore. The list below is the number of unique visitors to each site for the month of January 2009. Please note that this list is not the top eight skateboarding sites, but simply the unique visitor numbers for the media sites we requested.
- Theberrics.com – 83,000
- Skateboarding.transworld.net – 65,000
- Skateboardcity.com – 42,000
- Skateboard.com – 29,000
- Thrashermagazine.com – 29,000
- Skateboardermag.com – 21,000
The numbers obviously don’t line up that well with the percentages listed by Hitwise, nor with the numbers these media outlets are promoting to advertisers. But that doesn’t mean everyone is lying.
Because of the relatively small size of traffic relating to skateboarding on the web, it is difficult for all of the metrics providers to perfectly nail traffic numbers, but for comparison sake, we believe the numbers are at least representative of the sites’ rankings.
Where does Slapmagazine.com line up in all this? They are not listed by Comscore and we only had access to the top 10 places on the Hitwise skateboarding list.
It appears that according to Hitwise and Comscore metrics TheBerrics.com is officially kicking ass even if there is no real way to figure out exactly how much of a beating the established skate media is getting.
by The Editors on March 17, 2009
by The Editors on March 17, 2009
If someone mentioned Laguna Beach, California and nuclear pickle in the same sentence a skateboard would be the last thing we’d think off. But that’s the name lifelong skateboarder Eric Kirkland chose for his new tool-free longboard.
The Nuclear Pickle, which may be marketed as the Long Woody by the time it hits shelves, enables three-way wheel adjustment via a control knob which eliminates discomfort and injuries caused by carrying an external tool, deeper carving, and improved board control via axles that rotate further for a better turning radius. . . . Kirkland plans to sell his product in big-box sporting good stores including Dicks Sporting Goods, Sport Chalet, and Costco Online, where it will retail for less than $200.
Kirkland appears to be going for some kind of world record in cock references: Get your tool-less, Nuclear Pickle, Long Woody with control knob, at Dick’s.
[Link: Coastline Pilot]
by The Editors on March 17, 2009
An unnamed man was arrested at Ball State University today on suspicion of resisting law enforcement and disorderly conduct when he decided not to “stop skateboarding” when a police officer asked him to.
Police said the man, whose name they would not release at the arrest scene, was skateboarding on campus near the Scramble Light when an officer warned him to stop. The man ignored the officer, who then chased him to the top of the steps outside the northwest entrance to the Music Instruction Building, police said.
And for this, the guy was thrown in jail. We continue to be amazed that police officers don’t have better things to do. Then again, if you had the choice between arresting a skinny kid on a skateboard or a 250 pound armed drug dealer who would you go after?
[Link: BSU Daily News]
by The Editors on March 17, 2009

Will Greg Lutzka repeat as the winner of the Tampa Pro? Do you care? If you do, this is a reminder to tune into FUEL.TV from 9 AM to 3 PM PST on Sunday March 22, 2009 for total live webcast coverage in full high def.
[Link: Fuel TV]
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by The Editors on March 17, 2009
There has been nothing but bad news for newspapers lately and that’s why graphic designer Geoff McFetridge says he wanted to do one himself. It’s called The California Solitary Times.
With other newspapers going out of business, we thought it might be good for us to come out with our own 4 pager called The California Solitary Times. . . You’ll be able to pick them up at our fine selection of retailers as well as other locations worldwide shortly.
To read the entire paper (featuring a cover shot by Tobin Yelland) click here.
[Link: Solitary Arts via Club Mumble]
by The Editors on March 17, 2009

We thought finding a follow-up to the DVS Battle of the Berrics was going to be tough, but with the DC x Berrics Project Granite it looks like Steve Berra and Eric Koston have a few more promotional ideas their warehouse turned web dominator, according to a post on The Skateboard Mag.
Once a week for three weeks PJ Ladd will do a ledge trick, you have to try and do the same, and then upload the video clip of yourself. There will be one winner a week and at the end of Project Granite a grand prize winner will receive a year’s supply of DC gear AND the actual ledge that PJ used to film his tricks.
Sounds like an interesting tweak on The Battle not unlike Quiksilver’s Race to S.K.A.T.E, albeit without the racing.
[Link: The Berrics via The Skateboard Mag]
by The Editors on March 16, 2009
Portland skateboarders Taylor Appelo, 20, and Clayton Hunt, 16, were waiting at the MAX line Skidmore Fountain station early Saturday morning March 14, 2009 when they got jumped by four men in their 20s, according to a story on OregonLive.com.
Four men, three of whom appeared to be in their mid-20s and one perhaps older, approached and almost immediately began making threatening statements, Hunt said. . . “They told us we walked into the wrong tunnel,” Hunt said, referring to the area underneath Burnside Avenue. . . One man “came up to me and told me and Taylor he wanted to lay one of us out on the tracks,” Hunt said. “He said he was drunk and looking for a fight.” . . . Hunt said he and Appelo started walking away from the four but they followed and one of them shoved Appelo, who bumped into Hunt. Both fell onto the track surface.
Both skaters ran but were followed and when Appelo turned to look back he was hit in the face and knocked to the ground.
“I saw him hit the ground really hard, face first,” Hunt said. “I saw a lot of blood everywhere. I saw his teeth on the ground. It was really scary.”
Appelo was taken to the Legacy Emanual Hospital & Health Center where he was treated for a jaw broken in three places, a broken rib, dislocated thumb, and multiple facial cuts. The police hope to review video footage from the station’s security cameras and will start their investigation today.
[Link: OregonLive via Skatedaily.net]
by The Editors on March 16, 2009
On the way home to Melbourne after winning the Oi Vert Jam in Rio De Janero, Brazil, new number one vert number Renton Millar got stuck in coach, according to a story in Australia’s The Age. But that was alright because he got to hang out with Tony Hawk.
“I’ve done quite a bit of flying,” says Renton Millar, “but I don’t know anyone who’s bettered that one. It was 55 hours. I got a bit of a dud ticket.” . . . “That guy really doesn’t have to work another day in his life, but he chooses to get out there and represent skating, put a smile on the faces of people who’ve loved him their whole life,” says Millar, who freely admits to being one such devotee since his first run at Bulleen bowl in 1987. On Saturday, he and Hawk skated impromptu demos in Frankston, then moved on to Prahran after rain intervened, and Hawk was still eager to go again after that too was rained off.
For the rest of Renton’s mainstream media profile follow the jump.
[Link: The Age]
by The Editors on March 15, 2009
Truckee’s Michael Goldschmidt, edged Matt Ladley to win the U.S. Snowboarding Grand Prix halfpipe at Killington on March 14, 2009. It was his first win of the season.
“I’m just so excited. I would rather win here in Vermont than anywhere else. It just feels great,” Goldschmidt said. “This win makes me feel really good. I’ve known that I could put together a run that could get me up there, and it feels great to have it come together and win it.”
Kelly Clark continued her dominance and Gretchen Bleiler got second. Follow the jump for the official word.
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