by The Editors on April 17, 2012
Rob Dyrdek announced today that it’s official, he has purchased DNA Distribution from Burton Snowboards in its entirely including Alien Workshop, Habitat and Reflex.
Confirming the previous purchase buzz, Dyrdek has been in discussion with Burton and DNA Distribution through out the last year. “It’s hard to put into words what an amazing opportunity this is for me, I am extremely proud to now own the company that first sponsored me 20 years ago,” stated Dyrdek, President of Dyrdek Enterprises. “DNA has truly amazing brands that have incredible growth potential, and I look forward to help guiding these brands over the next 20 years.”
DNA was a Burton purchase we never really understood, and now it’s over. Chris Carter will continue on at DNA in Dayton, Ohio while “Dyrdek will consult directly on all marketing and creative from his Los Angeles based office.”
For the official word, follow the jump. [click to continue…]
by The Editors on April 17, 2012
by The Editors on April 17, 2012
Aaron Salta, a musician from Geelong, Australia, who is trying to skateboard 2,000 km to “raise awareness about depression,” got a ticket today (April 17, 2012), according to a story in the Herald Sun.
Mr Salta, 30, [was] less than 200km north of his destination of Adelaide. . . [when a] a South Australian motorcycle police officer . . . fined him $108 for riding a “toy” on a road that has a speed limit greater than 50km/h.
We have to admit, Salta does look like he’s just begging for police harassment, doesn’t he?
[Link: Herald Sun]
by The Editors on April 17, 2012
Andrew Reynolds through the Desillusion Magazine lens.
This is Andrew is a thoughtful portrait of one of the most intriguing personalities skateboarding has seen. In some unprecedented interview footage Reynolds shares what inspires him and made him change his lifestyle, his love for skateboarding and deep loyalty to his friends.
And that’s why they call him the Boss. Follow the jump for all the details. [click to continue…]
by The Editors on April 17, 2012
The original Z-Flex Animal series has been credited as the being the first skateboards with what we now know of as graphics. Now in celebration of 35 year in skateboarding Z-Flex is releasing the 2012 Animal series.
The Original team of Jimmy “The Rat” Plumer, George “Gator” Wilson, and Dennis “Polar Bear” Agnew will be featured along with second generation “animals,” Marcello “The Bear” Vercelli, Jim “The Dog” Davey and Eric “Froggy” Anderson. . . Measuring 9.75” x 32”, each complete will feature 7ply 100% Canadian Hard Rock Maple, fully dipped graphics and shredded die cut grip. Each of the six models will come with 6 ¼” powder coated Z-Flex trucks complemented by 90A Z-Pro Wheels and Abec7 Z-Speed bearings.
The series arrives at select retailer world wide today (April 17, 2012). For more info click the link or follow the jump for the video. [click to continue…]
by The Editors on April 16, 2012
by The Editors on April 16, 2012
Join Willis Kimbel, Jerry Gurney, Tom Remillard, Jake Divine and Ben Raybourn and they roll through some desert terrain with Lowcard Magazine.
[Link: Bloodwizard]
by The Editors on April 16, 2012
Apparently, NBC Sports action arm Alli Sports has an unlimited tolerance for pushing flame retardant, mouse dissolving, caffeinated, carbonated high fructose corn syrup on the youth of the world as they’ve just announced that they have signing up for four more years of partnership with Pepsi Co. Along with this comes plans for a three venue annual tour: beach, city, mountain.
“The action sports landscape has grown and changed dramatically since we launched the Dew Tour in 2005. The multi-stop series format was what the industry wanted and needed then. The Dew Tour changed the industry forever, taking the sports to a whole new level. The new Dew Tour, which will include three major events across Beach, City and Mountain venues, represents what the athletes and industry want and need today,” said Wade Martin, President & CEO, Alli Sports. “We believe our partnership with Mountain Dew represents one of the most unique, integrated relationships between brand and property in all of sports. This partnership extension and the new approach we created for the Dew Tour together with Mountain Dew, the athletes and the industry, truly underscores that.”
The new tour will feature stops in Ocean City, Maryland; San Francisco, California; and Breckenridge, Colorado. For the official word, follow the jump. [click to continue…]
by The Editors on April 16, 2012
by The Editors on April 16, 2012
Supra’s light, sleek, smooth runners the Owen got a new dual color way upgrade. Royal blue mesh, royal blue microfiber, and neon accents sit atop a neon EVA sole with royal blue traction pods (above) and a Grey mesh, black microfiber, red accents on a white EVA sole with black traction pods. This brings the Owen to a total of 9 styles. Not bad for a sneak around shoe.
[Link: Supra] [click to continue…]
Rob Dyrdek announced today that it’s official, he has purchased DNA Distribution from Burton Snowboards in its entirely including Alien Workshop, Habitat and Reflex.
