by The Editors on January 5, 2009
Note to action sports marketing people: if your web designers build an amazingly beautiful site, with boss photos and flossy graphics and then the first thing people see when they visit is a progress bar counting down while a big, honkin’ flash movie loads. . . you need to hire new web designers. It’s really that simple.
For even more fun follow the jump to see what Plan B Skateboard’s site looks like on an iPhone.
[Link: Plan B Skateboards]
[click to continue…]
by The Editors on December 19, 2008
Damon Way discusses collabs, DC Shoes, and Incase, with Bradley Carbone celebrities section of the Complex website.
I think it’s important to work with creative people who are operating in a different area of creativity. The industrial design sector is really compelling for me, and it’s a nice lateral move for me to be going from fine artists to product artists.
Damon also hints at a new footwear project that he’s not willing to talk about yet. Wonder if it’s that “new brand” we heard some “ex-DC Shoe employees” were starting. . . makes sense.
[Link: Complex]
by The Editors on December 4, 2008
by The Editors on December 4, 2008
Justin Heit has followed what seems to be a classic career path in the world of action sports: surfer, magazine designer, graphic designer, agency owner, and now, with RAEN a brand launcher.
According to an interview on Surfing the Mag, Justin certainly knows how to speak the language.
There is so much product out there that exists for the wrong reasons. Being a successful brand in this marketplace during this generation is more than creating a product to sell and be purchased. R A E N Optics strives to make an emotional connection with our demographic by creating a relationship touching on the ideal, yet realistic, lifestyle of our friends. We are not about excess. We are about giving people a timeless, tangible and quality item to function in their active lifestyle.
Damn, our heads are spinning. For more elevated aesthetics peep the rest of the interview.
[Link: Surfing The Mag]
by The Editors on December 4, 2008
Steve Jones is a former VP of visuals at Quiksilver and Pete Zehnder launched Alva Skates (with Tony Alva) back in the 70s. Now, according to a story in the OC Register, the two action sports veterans have turned to repackaging suburban homes in Costa Mesa under the name Better Shelter. Their latest project is called 12@ELDEN.
He [Steve] and Pete came up with the idea because Costa Mesa is the birthplace of the surf industry: Hurley, Quiksilver, Billabong, Volcom. “So you have all these amazing companies and in these amazing companies you have all these creative people. So if you’re a kid who works in the surf industry, like where would you want to live? That customer has been largely ignored in Orange County.”
In the spirit of keeping the houses “green” the builders preserved the original footprint of the house, rather than scrap everything and start over. The landscape is drought resistant. The floors are recycled hardwood or Forest Stewardship Counsel certified. Buyers can upgrade to solar panels.
The 12 “condo” units look really well kitted and are located in eastside Costa Mesa. The are priced in the mid- to upper $500k range. The 12@ELDEN launch party is tonight (December 4, 2008) from 6-8 p.m. Thursday at 2381 Elden Ave, Costa Mesa, California. Click here for photos of the entire project.
[Link: OC Register]
by The Editors on December 3, 2008
One and Co., a San Francisco design shop that has done work for Adidas, Burton, K2, Salomon, and Nixon among other was recently purchased by Taiwanese electronic manufacturer HTC, according to a story on cnet.com.
One & Co is excited to bring our lifestyle, user focused approach to HTC and we look forward to creating iconic, compelling products together,” said Scott Croyle, partner of One & Co. “Knowing about HTC’s cutting edge technology and proven track record of innovation, we are excited to collaborate with HTC as a global lifestyle brand.”
Not a bad exit strategy.
[Link: Cnet.com]
