by The Editors on September 11, 2009
by The Editors on September 11, 2009
Orange 21, the parent company of Spy Optics announced this morning that they would “design and develop O’Neill Eyewear” under a license agreement.
Michael Neil, O`Neill`s Global Head of Brand Development & Licensing, is excited about this new development for the brand; “Due to O’Neill’s integral connection with the beach and snow lifestyle, eyewear is a natural extension for O’Neill and who better to team up with than the experts at Orange 21. They have proven competence in the eyewear category, which they have successfully gained over the last 15 years with SPY OPTIC.” . . “The convergence of two great brands is not only a story of success in a tough economy, it also signals an amazing level of respect and competency when the leading wetsuit brand pairs up with the leading action sports eyewear brand to produce a line,” said Stone Douglass, CEO of Orange 21
Sounds like a good deal for everyone. Follow the jump for the entire release.
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by The Editors on September 10, 2009

We just tried some new technology for the live blog of the International Association of Skateboard Manufacturers Open Board Meeting to see a replay (our blogging wasn’t all that interesting, honestly) follow the jump.
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by The Editors on September 8, 2009

Last year The Crossroads Trade Show seemed like a reaction. It was a response to damage (real and/or perceived) that the Action Sports Retail show had done to the skateboarding business and the Crossroads was seen as a salve, an antidote, maybe even a correction. But in 2009 the Crossroads, held in the back parking lot of Jamie Thomas’ Blackbox Distribution on the eastern edge of Carlsbad, California seems to have grown into its own.
Today there wasn’t as much talk about the trade show wars. Instead most discussions centered around the brands, the products, and how good it was to see old friends. It is the gathering of skateboarding business. And while talk of the economy came up during the day, it was more out of optimism for the future than worry about the past.
Being a bigger show helps. “The event has grown quite a bit,” said founder Jamie Thomas. “It’s almost double of what it was last year. There are over 100 brands and we’re doing two days. I think tomorrow will be even bigger.”
Rolling around the booths, however, it was tough not to compare The Crossroads to what we’ll all see on Thursday when ASR kicks off in a corner of the San Diego Convention Center. It’s is nice to be able to walk in without waiting in line. Or skateboard in front of a booth in peace or do pretty much anything else without anyone telling you to stop, or leave, or ask to see your badge. And that in itself is reason enough to love it.
Click here for some photos from today.
by The Editors on September 8, 2009
The International Association of Skateboard Companies will be holding an open board meeting at ASR on Thursday, September 10, 2009 at 3 PM in upstairs room #3. Among other things the board will be discussing the new Consumer Protection Safety Commissions new lead laws and what effect they will have on the skateboarding business.
They will also explain what they have been doing to “lessen the effects on your business.”
by The Editors on September 8, 2009

Looking for a place to escape the ASR downstairs scene? Check out the DC Chill Zone Lounge in Room 17 on the Mezzanine. And on Thursday September 10, 2009, catch the $1,000 Grind For Life High Ollie Challenge from 4-6 PM.
[Link: Grind For Life]
by The Editors on September 8, 2009
Trent Bush has deeper roots in snowboarding that most. Along with his twin brother Troy, Trent has seen every phase of snowboarding from the inside.
Amazingly, he has avoided getting jaded and has continually been able to reinvent himself for the times. He and Troy have had their own outerwear lines several times, and designed outerwear for Burton. Most recently they partnered to found Brandbase, the company that operates Tech 9, Nomis, and Sound.
Shayboarder interviewed Trent to get the background on all things Bush. It’s definitely worth the read.
[Link: Shayboarder.com]
by The Editors on September 4, 2009
by The Editors on September 3, 2009
Quiksilver reported their third quarter financials this afternoon and while things weren’t all rosey they were inline with what the street was expecting according to The Wall Street Journal.
For the quarter ended July 31, the Huntington Beach, Calif., company reported a profit of $1.3 million, or one cent a share, down from $2.9 million, or two cents a share, a year earlier. Per-share earnings from continuing operations fell to three cents from 25 cents. . . Revenue decreased 11% to $501.4 million, while gross margin fell to 46.7% from 50.4%. . . . Revenue in the company’s Americas segment fell 6%, while European sales dropped 8%, on a constant currency basis. Sales in the Asian/Pacific segment rose 12% on a constant-currency basis.
Follow the jump for the press release or click here to read it in PDF form.
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by The Editors on September 3, 2009
There are days when we wish we owned some Zumiez stock. Today might be one of them, according to Emailwire.
Zumiez Inc. is among the top percentage gainers in the few hours of the opening trade. The stock climbed to $14.28 with 16.76% gain and is trading with a high volume of 857K shares. . . three research houses reacted: MKM Partners upgraded ZUMZ from ‘neutral’ to ‘buy’ with William Blair upgrading the stock from ‘market perform’ to ‘outperform’ and Robert W. Baird upgrading ZUMZ from ‘neutral’ to ‘outperform’.
Might want to get in on this little rocket ride before she peters out.
[Link: Emailwire]