One of the friendliest faces in action sports marketing and electric eyewear co-founder Mike Carter, has officially taken the job of vice president of global marketing for Rick Alden’s headphone company Skullcandy. Here’s what Carter said in the press release:
“This is a very rare and unique opportunity to join such an incredible team. The brand passion that Rick Alden and the entire Skullcandy family have created is infectious, and I’m excited to make my own unique contribution to a category leader that shares my similar marketing values and visions. I look forward to being apart of the next chapter in the ever evolving Skullcandy story. Let the good times roll…”
We really should have seen this coming. . . follow the jump for the entire release. [click to continue…]
For the past 32 years the SnowSports Industries America has released an “intelligence report” of topline numbers from the snow sports marketplace. This year is no different. Here are some of the bullet points we cared about:
$2.8 billion in sales of snow sports equipment, apparel, and accessories from specialty shops and Internet sales.
Online sales grew 12% in dollars and 23% in units
15% of all snowboard equipment was sold online
The average snow sports participant is about 30 years old, has a college degree and household income exceeding $100,000 annually
The snow sports demographic experienced a doubling in unemployment rate during the 2008.09 season as the economy tanked
It’s the middle of summer, but the Snow Industries of America wants everyone to know that the show’s move to Denver, Colorado (yee haw) is the best thing ever and they’ve got video proof from the likes of Joel Gomez, Dave Roseberger, Andrew Marriner, Rick Alden (and some guys we don’t know from some ski companies) in this six minute “come to cowtown” video.
World Industries is taking their warehouse on the road in the Southwest this fall with a fleet of vehicles that will be able to sell and deliver single board to multiple board or larger purchases right out of the back of the van.
“We’re really looking forward to using Southern California and the other select territories to test this concept,” said World Industries President John Dickinson. “The hope is to be able to build this program into a great benefit for our skate retailers and move it into all territories across the U.S. By bringing the product to the shops we hope to add a little more savings to the retailer, help them increase the frequency in which they update their product offerings, and give them better margins on hardgoods.”
There’s nothing like door-to-door service, especially in trying economic times. Follow the jump for the rest of the info. [click to continue…]
This morning, while surveying the action financial landscape from the comfort of our bed we noticed that Zumiez was up nearly 10 percent on morning trading to $16.87. Aside from making us wish we had purchased it at $7, we wondered what the deal was. According to Forbes it was an back-to-school upgrade from Wedbush analyst Betty Chen.
“We believe Zumiez benefited from solid back-to-school selling during the Labor Day weekend and while there may be some deceleration in the latter half of the month, we believe September sales will once again demonstrate an improvement from year-to-date trends,” Wedbush’s Betty Chen wrote in a client note.
We say this all the time, but this news kind of makes us wish we bought industry stock. . .but we don’t.
Spy Optic’s parent Orange 21 got a recent letter from the Nasdaq giving them 180 days to get their stock price up or they will get delisted, according to a release sent out by the company.
To regain compliance, the closing bid price of the Company’s common stock must be at or above $1.00 per share for a minimum of 10 consecutive business days. If the Company does not regain compliance by March 15, 2010, Nasdaq will provide written notification to the Company that the Company’s common stock is subject to delisting.
But don’t worry. He still owns 3,210,932 shares of his company’s common stock. Wooly’s dad Rene Woolcott, on the other hand, has been selling 20,000 shares of Volcom every month since May 2009.
The Liquid Nation Ball 6 awarded Flea of the Red Hot Chili Peppers the SIMA Humanitarian of the Year award, and he took the opportunity to auction off a “one-of-a-kind” FLEABASS and help the organization raise an “all-time record amount” of more that $270,000.
Flea’s Humanitarian of the Year award was presented by pro skateboarder Tony Hawk and Surfers Healing’s Izzy Paskowitz. Well-known as arguably one of the greatest rock bass players of all time, Flea is also known for making his mark on the world through his humanitarian efforts. Flea has a selfless heart, especially for children in need, as demonstrated by his active support and volunteerism for Surfer’s Healing, where he helps autistic children experience the joy and calming effects of the ocean and surfing.
Follow the jump for the rest of the official press release. [click to continue…]
UK-based television production group Boomerang has just purchased the France-based snowboard website and print magazine Method Mag for an undisclosed amount and will include it in their Boom Extreme Publishing group.
Rasmus Ostergaard, managing director of Method, said: “The group’s skilled professionals share our enthusiasm for snowboarding and are leading players within extreme sports production. Boomerang’s expertise, creativity and business qualities will have a significant positive impact on our business. . . “Long term, it gives us a stronger foundation to project the Method brand to a bigger audience, and short term, it helps us to focus on delivering high quality content both in print and online to our existing audience. . . . “It also enables us to focus on our advertisers’ needs for partnerships with media groups like us in print magazine, online and IPTV for the future growth of snowboarding.”
And another indy goes corporate. Hope it worked out well for the entire Method team.
He takes over running DC Shoes from former global president Nick Adcock and Americas general manager Mark Miller who left in recent months. . . . Nistl previously worked as senior vice president of sales at New York-based Vida Shoes International Inc., maker of shoes under the Baby Phat, Phat Farm, Osh Kosh, Carters Kids and other brands.
Sounds like Nistl has epic mass market skills and certainly knows soccer. Hopefully he likes skateboarding as well.
One of the friendliest faces in action sports marketing and electric eyewear co-founder Mike Carter, has officially taken the job of vice president of global marketing for Rick Alden’s headphone company Skullcandy. Here’s what Carter said in the press release:
