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Spy Photos From The WWSRA NorCal Show

by The Editors on January 15, 2010

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Ken “Skindog” Collins had the VeeCo booth packed all day long.

Each winter sales rep organizations like the Western Winter Sales Rep Association host pre-shows where snowboard retailers can check out next year’s products without having to travel too far.

Today, we stopped by the WWSRA’s NorCal Pre-Show at Cal Expo in Sacramento, California and were lucky enough to get out with some photos of what’s coming up for winter 2011.

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H.R. 3190 Passes House Judiciary Committee

by The Editors on January 14, 2010

A bill that would “effectively ban manufacturers from dictating minimum prices to dealers” has been approved by the House Judiciary Committee according to a story on Sports One Source.

The Discount Pricing Consumer Protection Act of 2009, or H.R. 3190, was passed out of the full committee. The bill, sponsored by Rep. Henry Johnson, D-GA, currently has only two co-sponsors, including Rep. John Conyers Jr, D-MI. The Senate has yet to vote on a companion bill (S 148) sponsored by Sen. Herb Kohl, former head of the Kohl’s Department Store chain.

Will be interesting to see how this effects snowboard pricing next year.

[Link: Sports One Source]

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Eastern Skateboard Supply’s Reggie Barnes

by The Editors on January 13, 2010

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Want to know how the skateboarding business works from the ground up? Ask Eastern Skateboard Supply’s Reggie Barnes. He has seen the skateboard business from pretty much every angle including, pro skater, shop owner, skatepark owner, distributor, and now with Birdhouse, a manufacturer. Surf Expo’s Sean O’Brien interviewed Barnes and you should probably read it now. Click the link.

[Link: Surf Expo via Skate and Annoy]

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Factory Media Apps Up With Pixel Mags

by The Editors on January 12, 2010

20100112-Factory800Factory Media, the parent company of Onboard, Whitelines, Kingpin, Cooler, Sidewalk, Surf Europe, and the Surfer’s Path (along with others) has fully committed to the iPhone app market with 13 different apps representing their media properties, according to a release issued today.

Users will be able to download a free trial of the magazine when they download one of the Apps from apples iTunes App store. They will then be push notified when new magazines and offers are available allowing them to purchase individual magazines or subscriptions, as well as back issues. . . The App comes with interactive page flipping, where pages follow your fingers and a zoom feature, which overcomes the inherent problem of reading magazines on the mobile devices.

The magazine apps were created in partnership with Pixel Mags. We’re found most magazine apps to be almost unuseable and annoying for all kinds of reasons, but maybe Pixel Mags has done these right. Follow the jump for all the details.
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The Focus Skate Show In Philly

by The Editors on January 10, 2010

The week before the skate world gathered in Huntington Beach, California for The Berrics Agenda Show another gathering of skateboarders went down in Philledelphia, Pennsylvania at The Focus Show. Here’s a little video of the event. For more info click the link.

[Link: interstatemag.com]

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Berrics Agenda Photo Gallery

by The Editors on January 9, 2010

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Click here for photos from The Berrics Agenda show on January 8, 2010 in Huntington Beach, California.

[Link: Berrics Agenda Photo Gallery]

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BNQT Media Group Explains Their Ad Game

by The Editors on January 5, 2010

Bnqt SiteWith BNQT Media Group USA Today and its parent Gannett Co. have quietly snuck up on mainstream action sports advertising by aggregating some of the ad sales of smaller blogs and websites into one large platform. For better or worse, this brings mainstream advertisers like Ball Park Franks, Dial Soap, and KMart-Sears and their money to smaller blogs

Formerly called the Cold War Collective, BNQT Media Group now represents 50 sites including like Surfline.com, Surfersvillage.com, Snowboard-Mag.com, Concretedisciples.com, and Freecaster.tv. While the 50-50 revenue share may not be that attractive to some online publishers, 50 percent of something is often better than 100 percent of nothing.

The only reason we’re mentioning is that they’ve just relaunched their website and it gives a much clearer vision of what President Rudd Davis and crew have been building for the past five years.

“BNQT Media Group has been very fortunate that an exceptional amount of our business has been generated from positive word of mouth,” explains Rudd Davis, president of BNQT Media Group. “But we’ve grown so rapidly that it was necessary to give our current and prospective clients an online resource to get up-to-date information on our services, capabilities and continued expansion.”

Check it out.

[Link: BNQT Media Group]
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Beverly Skates Puts Hot Girls On Skateboards

by The Editors on December 31, 2009

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Here’s a rad idea: Hot girls as skateboard graphics. Beverly Skates is apparently back (not really sure what their story was last time around) and they’re ready to rock:

Located in Beverly Hills California our small skateboard company strives for perfection. We try to uphold the high standards of our community, at the same time leave an open invitation for you to be a part of it. Beverly Skates was founded upon principals that put our heart and soul into our product as much as you the skater have chosen to put your heart and soul into skateboarding.

“You the skater?” This should fit in nicely at The Crossroads.

[Link: Beverly Skates via ASR]

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DC’s Gymkhana 2 Is Ad Age’s # 4 Viral Video

by The Editors on December 30, 2009

Adage.com announced their top ten viral videos of 2009 and the Mad Media produced Gymkhana Two featuring Ken Block behind the wheel placed number four on their list ahead of a Wieden & Kennedy spot for Nike.

Among the lessons from this list? Viral video is not solely the domain of big-budget brands. While Microsoft was the only marketer to have a pair of spots in this list, Air New Zealand and DC Shoes were right up there as well.

Not bad for a couple cameras and a couple empty loading docks.

[Link: Adage.com]

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Happy Action Sports Furlough Week

by The Editors on December 28, 2009

The week between Christmas and New Year’s has always been a slow one in action sports. But this year it’s even slower thanks to forced non-paid vacations. We know employees of Oakley, DC, Podium, and Spy are all getting some “time off” this week. No, no, no. It’s not a pay cut, for some it’s an unpaid holiday for others just a forced vacation.

Have you been asked to take this week off? If you have, please tell us about it in the comments.

Happy Furlough!

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