by The Editors on March 7, 2011
On Friday, March 11, 2011 Concrete Wave will be hosting what Publisher Michael Brooke calls the “world’s first longboard trade show” at NYC’s Longboard Loft.
Thirty-two national and international companies will showcase their products as part of this one-day only multimedia event. . . This exposition is designed to give longboard dealers and riders a chance to see what’s new in the industry, as well as an opportunity to connect with consumers in the exploding east coast market. “The longboard market is growing rapidly and this expo is long overdue”, says Brian Davenport, founder of Pushculture.com, a revered longboarding website.
The free event begins at 12 PM and runs until 8 PM (click here for a live webstream). The Longboard Loft is located at 132 Allen Street, NYC. Follow the jump for more information, or for Jeff Harbaugh’s Market Watch commentary on the event, click here. [click to continue…]
by The Editors on March 7, 2011
It appears that former Osiris “wizard” and Vans VP of Global Marketing Jay Wilson has a new gig working in the health and fitness industry promoting a product called the “War Machine“. Wilson will be working as the VP of Global Marketing for CrossCore, Inc. makers of the machinery:
“The War Machine and its Patent Pending pulley system is not only the most advanced bodyweight training system to date but it’s pulley adds tri-planar and rotational movement to most every exercise. Don’t be fooled by its simple design. It has been called the greatest sport performance and MMA training equipment on the planet by top athletes in MMA and pro sports.”
We’re seeing an series of infomercials in Mr. Wilson’s future. Follow the jump for all the official details. [click to continue…]
by The Editors on March 3, 2011
Bert Lamar was one of the first pro skateboarders to successfully cross over to snowboarding. First with Look Snowboards and then by launching his own company Lamar Snowboards (and later Elevation Snowboards). Though the brand (which he no longer owns) still takes up a big chunk of booth space at the SIA Show in Denver, Bert left snowboarding for golf years ago.
[Link: Buoloco]
by The Editors on March 3, 2011

After a winter of “technical issues” the 686 website is back up to full “on” status with their new 2011 Spring Collection. Here’s what they have to say about it:
We do apologize greatly for our internet absence the last few weeks. If we told you what happened, you wouldn’t believe us, so we’re just going to keep it quiet and tell you that the offending parties responsible for the collapse of the 686.com empire have been dealt with appropriately. We made them take a few runs nude during the last big storm and now all is right in the world.
Having experienced similar issues (June 2010) we feel for them and are glad the’re back.
[Link: 686]
by The Editors on March 1, 2011
Transworld Media today announced that their trade publication Transworld Business will now officially add coverage of motocross, BMX, and wakeboarding to its editorial mix.
“The addition of Moto, Wake, and BMX is a natural fit for Business. TransWorld has the leading consumer titles in those sports, and now we’ll have the top trade publication serving the respective industries,” says TransWorld Business Publisher Adam Cozens. . . As a result of the added sport coverage, an additional 5,000 BMX, motocross, and wakeboarding retailers will receive free subscriptions to TransWorld Business.
What, no mixed martial arts, rally driving, or NASCAR? Guess those will have to wait until things get really bad.
[Link: Transworld Business]
by The Editors on February 25, 2011
It was only on January 1, 2011 that Chris and Genevieve Gunnarson purchased the snow sculpting company they founded from Booth Creek, but now that they have there are some promotions to announce at Snow Park Technologies.
Chris Gunnarson now serves as owner and president. . . Genevieve Gunnarson, owner and vice president is now responsible for finance, human resources, marketing and strategic planning. . . Sarah Castaneda has been promoted to general manager. . .Michael Bettera has been promoted to director of operations, SPT Parks . . . Chris Castaneda has been promoted to director of operations . . Frank Wells has been promoted to senior project manger.
Congratulations to the entire SPT team. We’re hoping you all got raises as well. . . For more details follow the jump.
[click to continue…]
by The Editors on February 24, 2011
Volcom today (February 24, 2011) released their fourth quarter and full-year financials along with news that they will purchase 10 of their outlet stores from a licensee. Not a bad way to build the retail portfolio while managing overstock.
As part of the company’s direct to consumer strategy, Volcom has signed a definitive agreement to terminate the current Volcom outlet license agreement and purchase the assets related to the operation of the 10 existing Volcom outlet stores, which are located in California (4), Nevada (3), Washington (2) and Utah (1). The company anticipates completing the transaction by mid-2011. Terms of the transaction were not disclosed.
Here’s how the quarterly numbers looked according to a filing with the SEC:
For the 2010 fourth quarter, total consolidated revenues increased 22.4% to $78.6 million, compared with $64.2 million in the fourth quarter of 2009. Total revenues in the company’s U.S. segment were $54.3 million, compared with $46.0 million in the prior-year period. Total revenues in the company’s Europe segment were $12.8 million, compared with $12.9 million in the same period in 2009. Total revenues in the company’s Electric segment were $6.4 million, compared with $5.3 million in 2009. Total revenues in the company’s Australia segment were $5.1 million.
Revenue for the year grew 15.2 percent to $323.2 million and the company netted $22.3 million.
Click here for the entire transcript of the conference all from The Street.
[Link: SEC]
by The Editors on February 21, 2011
Globe’s VP of Global Marketing Michael Marckx has announced he will be leaving the Australian based surf and skate brand after six years and take a new position at Spy Optic in Carlsbad, California, according to an internal memo.
This was not an easy decision for me, especially considering how close we have all become and how much we have been able to accomplish as a tight-knit team over the recent years,” Marckx said to Globe employees. ” I am really proud of our team and will greatly miss each of you.”
Spy Optic is expected to announce tomorrow (February 22, 2011) that Marckx has been named VP of marketing for the eyewear brand. Marckx will remain at Globe through the first week of March 2011.
by The Editors on February 16, 2011
All three Quiksilver Pro events on the ASP 2011 Tour will be broadcast live on free TV in Australia thanks to a deal struck by Australia’s One HD and the company, according to a story in The Australian.
Surfing Australia CEO Andrew Stark said the deal was “monumental”. “As far as sport in Australia is concerned, you absolutely need free-to-air TV,” he told The Australian. “You see the success of netball since they’ve been on free-to-air, and the massive success of V8 Supercars. . . “Our vision is to become mainstream, and this deal is part of that.”
Kind of funny that a broadcast network would step up now that all the events are streamed live on the Internet, but we guess every little bit helps. You hear that ESPN? Maybe Quik can “sponsor” some of your executives and then get a similar deal rolling.
[Link: The Australian]
by The Editors on February 16, 2011
In more sad news from Valentine’s Day, Innerlight Surf and Skateboard shops owner Yancy Spencer III reportedly died of a heart attack while surfing in Malibu, California, according to a story in the Pensacola News Journal. He was 60 years old.
He was surfing in Malibu when he came ashore with chest pains, Schluter said. . . He called 911, and nearby firefighters rushed to give him CPR. . . Spencer died of an apparent heart attack. . . “He was very healthy, very fit. He surfed every day and paddled every day. That’s what we’re all shocked about,” his brother and partner, J.B. Schluter, said this morning.
Surfer Magazine has called Spencer the “Godfather of Gulf Coast Surfing.” A memorial service will be held for Spencer at Calvary Chapel Gulf Breeze on February 19, 2011. Our thoughts are will Spencer’s family and friends world-wide.
[Link: Pensacola News Journal]