by The Editors on December 12, 2011
Action sporting fan Lil Wayne is reportedly expanding his empire with a new clothing line called Trukfit.
The highly anticipated line of uniquely designed apparel was inspired by Lil Wayne’s passion for skateboarding and quality street wear. Pulling influence from Lil Wayne’s distinctive style and voice, Trukfit is made from quality fabrics and features bold graphics at a moderate price point.
Trukfit will debut at the Agenda Show January 5-7, 2012 in Long Beach, California.
[Link: Agenda Show]
by The Editors on December 9, 2011
Milosport worked with Jared Strain and photographer Andrew Miller to create a limited edition Milosport Crowbar goggle.
A goggle inspired by Big and Little Cottonwood Canyons in Utah. Two canyons that receive an absurd amount of the greatest snow on earth, and have molded and shaped the snowboard culture of SLC and beyond. . . Check it out at all Milosport locations TODAY!!
Looks like this things are going to be popular in SLC for sure.
[Link: Milosport]
by The Editors on December 9, 2011
New Era, the king of collab hats, has announced that they’re joining other corporate retailers on LA famous Melrose Avenue. The store is on a block that hasn’t had the best track record. Just east of DC Shoe’s recently closed LA “flagship store,” New Era will be located in the space where Bathing Ape failed in its LA retail mission.
Located in West Hollywood shopping district at 8001 Melrose Avenue, New Era will bring its renowned headwear, apparel and accessories to the diverse culture of Los Angeles. Currently U.S. locations include New York, Chicago and Atlanta – this is the brand’s first west coast retail space.
Guess good luck wishes are in order. Follow the jump for the official word. [click to continue…]
by The Editors on December 8, 2011
686 is looking for a few good designers for this year’s Reclaim Project.
Have you always dreamed about being a designer? Do you live for snowboarding fashion? If you answered yes to any of these questions, then we want YOU to enter the second annual RECLAIM PROJECT, being held this year in the US and Europe at two separate and well-known tradeshows.
The three winning designers will win a trip to the SIA Show to compete on the show floor by creating a jacket out of reclaimed materials from the 686 factory. Click here for all the details or follow the jump for more. [click to continue…]
by The Editors on December 7, 2011
Poor Pacific Sunwear. It appears they didn’t find anyone to help them pay the rent and are now going to be forced to close up to 200 stores in the coming 14 months, according to a story in the Wall Street Journal.
In a deal announced with PacSun’s earnings Wednesday, Golden Gate Capital will receive the option to buy up to 19.9% of PacSun’s shares at a price of $1.75 in exchange for a five-year $60 million secured-term loan expected to help PacSun buy out leases and shutter struggling stores. Golden Gate will also receive two seats on PacSun’s board.
Sadly, this is the best news the street has heard from the company all year and it sent the company stock price rocketing up 37 percent in after hours trading to a whopping $1.85 a share, according to the story. Just think if they closed 400 stores.
[Link: Wall Street Journal]
by The Editors on December 7, 2011
DC Shoes announced today that they have brokered a deal with Mammoth Mountain that will allow the Huntington Beach, California footwear company to put logos all over the mountain’s Unbound terrain parks.
“The choice to work with DC is a no-brainer for Mammoth Unbound. We both share a commitment to the core athlete without sacrificing access to snow sports for new entrants. We couldn’t be more excited about what this partnership will bring to our terrain parks in both features and events,” said Mammoth Mountain Public Relations Specialist, Eric Meyers.
Mammoth’s snowboard parks are valuable real estate and apparently, DC is ready to pay up as well as outfit the park staff with shoes and snowboard boots. Follow the jump for the official word. [click to continue…]
by The Editors on December 7, 2011
Spy Optic president Michael Marckx continues on his march to reposition the company in a more forward facing directly. Yesterday afternoon he announced the hiring of from Patagonia Surf Shop instigator Devon Howard as marketing director for the company.
“Devon has deep California lifestyle roots, operational know-how, marketing savvy and meaningful relationships in our industry, which he has nurtured over his career,” says Marckx. “He is also really well liked and connected on so many levels, and not just in the surf world, but across the subcultures that make up our west coast lifestyle. I’ve seen Devon do great work on every level, smartly, with other good people. His unique blend of talents will unquestionably enhance our brand in myriad ways and help give shape to the new version of SPY he will help create with us.
For a little outside view on how this new version of Spy is being funded check out Jeff Harbaugh’s recent Market Watch column on Orange 21’s quarterly results. And to get more on Mr. Howard, follow the jump for the official word from Spy. [click to continue…]
by The Editors on December 5, 2011
Nothing makes holiday revelers feel older than knowing they’re going to a party that’s been going on longer than most snowboarders have been alive. On the other hand, the 19th Annual Black & White Holiday Gig shows just how deeply 686’s snow roots go.
A crowd of nicely dressed invited guests cued up in front of Hermosa Beach, California’s Club 705 at 8:30 PM Friday, December 2, 2011 waiting to be let in to the 19th Annual 686 Black & White Holiday Gig. On the curb, and drawing a crowd from randoms was the new 686 x Scion Ultimate snow car.
Once inside it was classic 686 black and white: photo booths, caricature artists, a taco guy, Peligroso shots, a DJ, and an open bar. 686’s Mike West ran the party all night long making sure everyone had exactly what they needed (and then some). Happy Holidays.
Follow the jump for more photos from the night. [click to continue…]
by The Editors on December 2, 2011
In a post welcoming Odd Future’s pop-up shop to Fairfax titled Killin ‘Em All, Bobby Hundreds kicks down one of the best rants on what it means to be new, and fresh, and popping. The entire post is worth reading, but here’s the big hit:
Streetwear is back, FAIRFAX is back…in a big big way, and you’d be stupid to not admit that Odd Future played a big big role in it. The best part is these guys don’t give a flying OF what you think, what I’m saying about them right now on this blog, how anybody did it before them, how the game is supposed to be played. To them, there aren’t even rules to break — there’s no field, there’s just them with baseball bats, in a glass room – they don’t see walls or limitations, and they’re swinging with reckless abandon. (Sometimes they’re aiming for all the people who doubted them, ignored, dismissed, and marginalized them) . . . And this is why I love Odd Future. Because they are doing everything right, the way a teenager is meant to be angry and rebellious, the way the youth are meant to upset the setup.
How’s that for a perfect reminder to everyone who thinks they’ve seen it all before?
[Link: The Hundreds]
by The Editors on December 2, 2011
Burton Snowboards has apparently decided that their girls need their own special place to hangout online. (Burtoxy?) The site is called Burtongirls.com and it features a forum, contributor content, “Burton outfits,” and place to share things on Facebook and Twitter.
“With burtongirls.com we wanted to create a forum where girls could discover fun, unique and diverse content around the lifestyle and culture of our sport,” stated Donna Carpenter, President of Burton. “There are so many cool aspects to our lifestyle – from traveling and meeting people all over the world, getting to ride the best mountains on the planet and working with the best snowboarders, and burtongirls.com reflects all of that.”
The best part is it’s a place for Burton to market directly to girls without having to worry about what the boys think. Follow the jump for the official details. [click to continue…]
Action sporting fan Lil Wayne is reportedly expanding his empire with a new clothing line called Trukfit.
