In a post welcoming Odd Future’s pop-up shop to Fairfax titled Killin ‘Em All, Bobby Hundreds kicks down one of the best rants on what it means to be new, and fresh, and popping. The entire post is worth reading, but here’s the big hit:
Streetwear is back, FAIRFAX is back…in a big big way, and you’d be stupid to not admit that Odd Future played a big big role in it. The best part is these guys don’t give a flying OF what you think, what I’m saying about them right now on this blog, how anybody did it before them, how the game is supposed to be played. To them, there aren’t even rules to break — there’s no field, there’s just them with baseball bats, in a glass room – they don’t see walls or limitations, and they’re swinging with reckless abandon. (Sometimes they’re aiming for all the people who doubted them, ignored, dismissed, and marginalized them) . . . And this is why I love Odd Future. Because they are doing everything right, the way a teenager is meant to be angry and rebellious, the way the youth are meant to upset the setup.
How’s that for a perfect reminder to everyone who thinks they’ve seen it all before?
[Link: The Hundreds]
