by The Editors on March 20, 2012
We know he’s gotten in to all kinds of whackness lately, but we still like to think of Jason Ellis as one of the hardest working, brutally funny skateboarders ever. So just think about those old times, before MMA, before the radio show while watching this clip. And if you’re into it, click here and buy his book. It adds some background that explains a little of where Ellis is today.
[Link: Electric Visual]
by The Editors on March 20, 2012

Burton Snowboards is kicking off their all new 2012 Spring/Summer collection.
At the core of Burton’s 2012 Spring/Summer line are the transitional outerwear pieces – super lightweight jackets designed for the warm, wet spring season. . . Burton’s 2012 Spring/Summer line offers a full line-up of summer flannels, hoodies, crews, tees and tanks, as well as a selection of bottoms for both men and women.
Follow the jump for all the details. [click to continue…]
by The Editors on March 20, 2012

On March 22, 2012 a limited run of signed and numbered collectors edition of Greg Noll’s iconic “Jail House” striped trunks will go on auction. The bids will start at $200 a pair. Whoa.
Greg Noll, the most mythic of big wave surfers called “Da Bull,” a surfing legend that rode to fame in the halcyon days of the 1950s and 60s. Iconic in his jailhouse trunks, he stared down fear, achieved the impossible and became the benchmark for busting the limits.
We keep looking to see if this is a fund raiser for something, but it’s not. Just a pair of signed, numbered trunks in a really cool box. To check out the more affordable items in the Greg Noll x Billabong collection click here. Or follow the jump for a short Greg Noll video. [click to continue…]
by The Editors on March 19, 2012

DC Shoes is sponsoring Rob Dyrdek’s Street League Skateboarding series again. And why shouldn’t they, really. They’re in so deep with Dyrdek there would be no reason to stop now.
“There’s nothing better than Street League Skateboarding and we are really excited to sponsor the series again this year,” said DC President, Anton Nistl. “For DC it’s been a strategic and significant partnership over the years, and Street League really aligns with DC’s ‘vision’ of being the most sought after skate-driven action sports brand in the world.”
See, that’s how deep they are. Follow the jump for the official word (including tour dates). [click to continue…]
by The Editors on March 15, 2012
London’s “pop-up” mall BOXPARK in Shoreditch now has a Volcom “box” in the mix.
“We believe that branded retail stores are a very effective way for Volcom to promote its full range of products, athletes and brand image,” said Gaetan Le Guennec, Volcom’s European Retail Director. “Our Volcom stores regularly host events with athletes, Volcom featured artists and musicians, attracting a wide range of customers and exposing them to the Volcom lifestyle. The design and layout of the stores, which include an assortment of our apparel, art presentations, a music listening station with Volcom Entertainment titles and a Veeco Production section with all of our film titles, exemplifies our philosophy of change and our relationship with youth culture.”
This is Volcom’s third store in the UK. For the official word follow the jump. [click to continue…]
by The Editors on March 15, 2012

Supra has just released three new color ways for their super lightweight Owen; White, grey, red; Royal blue with a magenta sole, and Black with all reflective accents. Flicker, flicker.
The Owen is the first lightweight shoe from SUPRA, now available in seven styles. A 100% synthetic mesh upper with microfiber reinforcements reduces weight and improves breathability. Durable, looped nylon webbing is used for the lacing system, and a rear heel pull tab, in conjunction with custom, lightweight rope laces, makes for quick and easy cinching. The shoe features an ultra light, soft blown EVA SUPRAFOAM® sole. The rubber pods on the contact areas offer traction and even distribution of impact across the sole.
And they look good. We’re going black. Check them out at Supra.
[Link: Supra]
by The Editors on March 15, 2012
by The Editors on March 13, 2012
Pacific Sunwear reported numbers today (March 13, 2012) for their fourth quarter and things are not looking good according to a story on CBS News.
Net loss for the three months ended Jan. 28 widened to $38.1 million, or 56 cents per share. That compares with a net loss of $35.2 million, or 53 cents per share. Excluding a cost for issuing convertible stock and store closing charges, net loss would have been 19 cents per share. Analysts expected a loss of 22 cents per share, according to FactSet.
For the year Pac Sun lost $106.4 million compared to $96.6 million last year. The closed 87 stores during the quarter and yet CEO Gary Schoenfeld says “sales trends improved as the holiday season progressed.” And yet they’re still buying full spread print ads in Surfer Magazine. One wonders how long this can go on. The stock was down 15.94 percent in after-hours trading.
[Link: CBS News]
by The Editors on March 9, 2012
Casio G-Shock has signed up US Halfpipe champion Louie Vito as a brand ambassador and now Louie will have a new sticker on his board and some pretty tough watches to wear around.
“I am hyped to be joining the G-Shock family,” said Vito. “From their superior products to their rad team, I back everything they stand for and are doing.”
It’s likely that Vito is even more stoked on the monthly check he’ll be getting from the Japanese time keeping giant. For the official word, follow the jump. [click to continue…]
by The Editors on March 9, 2012
Despite higher sales for four consecutive quarters Quiksilver still has not been able to turn a Q1 profit, according to a story on Marketwatch.com.
For the quarter ended Jan. 31, Quiksilver reported a loss of $22.6 million, or 14 cents a share, compared with a year-earlier loss of $16.3 million, or 10 cents a share. Excluding restructuring impacts and year-ago interest charges, the adjusted per-share loss from continuing operations widened to 13 cents from a loss of 5 cents.
The company’s stock was trading down on the news, obviously. For a transcript of the entire March 8, 2012 Quiksilver analysts call (including Bob McKnight’s take on the quarter) click here.
[Link: Marketwatch and Seeking Alpha]