Want a new pair of IVI shades directly from the mother ship? All you have to do is “like” IVI Vision on Facebook and you could be hooked up with a brand eye protection as part of IVI #30For30.
Each day this month IVI will choose a liker at random and then send them a pair of shades. Want a chance? Just click here and get on your way to a more handsome face.
[Link: IVI VIsion]
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Monster gap flipper Aaron “Jaws” Homoki is officially padding his heels with Dekline. According to Tumyeto.com:
We are more than stoked to have Aaron in the Dekline family where he joins Chad Tim Tim, Matt Bennett, Nick Merlino, Ben Gore, Ryan Spencer, Pat Burke, Jordan Taylor and Dakota Servold.
Seems like a pretty solid match-up. Congrats!
[Link: TumYeto]
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Don’t think that Nike is afraid to dump brands that don’t fit in with its current growth plans. According to a story on Zacks.com, the owner of Hurley and Converse is planning to “divest” soccer brand Umbro and its dress shoe label Cole Haan. And they hope to get it done by May of 2012.
We believe the reason behind the divestiture is that Cole Haan and Umbro’s performance does not match with the performance of Nike’s other brands. . . We believe the company’s decision to divest its two underperforming brands will boost its bottom line. Meanwhile,in an attempt to expand its global reach and market share, Nike is capitalizing on growth opportunities in emerging markets, especially China.
Maybe this will allow Nike to spend even more on action sports global domination.
[Link: Zacks]
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The Nixon Euro surf team now include French ripper Marc Lacomare. How’s that for good news?
The multiple French Junior Champion and former ASP Billabong World Junior Champion is no stranger to the Nixon family having previously been on the Nixon flow program. Following Marc’s impressive showing in the Canary Islands, the team made a unanimous decision to promote the Hossegor-based surfer to the European surf team.
Now Marc knows what time it is.
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There’s nothing more re:refreshing that a big blast of the past served up as re:fresh and no one does re:retro better than Brixton and Troy Elmore as evidenced by this clip. We’re feeling blurry just watching it.
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On Saturday night, May 12, 2012, high in the Hollywood Hills Pete Fox, Rob Dyrdek, and Jerome Mage hosted a rocking party to celebrate the launch of IVI and show off their complete sunglass collection. Bleached played, DJs Ana Calderon and Mom Jeans made music, and the heads mingled.
Personal friends of Rob stopped by to congratulate him on the line, including Ryan Sheckler, Keith Hufnagel, Dylan Reider, Chad Muska, Felix Argueles, and Steve Berra as well as several notable action sports stars, actors and television personalities including Josh Hanson, Dingo and Brody Jenner.
We even saw evidence of Agenda’s Aaron Levant up in the mix. For the official word from IVI and photos, follow the jump. [click to continue…]
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Those hunting, fishing outdoorsy, hatchett-throwing skaters at Bohnam have just dropped a couple nice new pieces for summer. Camo pockets? They got ’em.
Summer is here! Sorry to say we don’t offer a tank top yet, but you can use a scissor on any of our existing tees and go sleeveless
Indeed. To see more of their work, click the link.
[Link: Bohnam]
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Anyone who surfs sharp, slicing, grinder reef breaks knows that often the single most important thing to know is when the tide is right. That’s where tide watches come in. Nixon just upped their tide watch ante with their new one-piece silicone Supertide.
With pre-programmed tide charts and sunrise/sunset data for over 230 global surf spots, plus easy-to-use future tide and a heat timer, light and integrated push-button controls, it’s as fanatical about the waves as you. And on top of it all, the super-bright, high-resolution display takes this surf-specific model to another level. Available in all black, white, surplus, sky blue and red.
What else do you need? We’re always partial to white as it seems to show off our tans so nicely. . . To see the rest of the colors click the link.
[Link: Nixon]
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On Saturday, May 19, 2012 Bobby Hundreds is going to help kick off The Hundreds Hawaii Capsule Collection at Prototype Pearlridge in Aiea. There are three tees in the collection, but our favorite is the skeleton shaka shirt:
Hang loose! That saying basically originated on the islands of Hawaii, meaning “relax” and “kick back,” more or less. The Loose tee features a skeleton hand graphic in the shape of the “hang loose” hand sign, with The Hundreds logo at the top. Solid Bomb logo at top back.
Bobby’s going to be at Prototype from 2 to 4 PM on Saturday, May 19, 2012, but the shirts are available exclusive at “authorized Hawaiian The Hundreds retailers” like: Blue Hawaii, Island Snow, Sindication, One Eighty Boardshop, and EightRocks. Kind of makes us which we were on an island in the Pacific sipping. . .
[Link: The Hundreds]
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Justin Heit and the Raen Optics family have released a twist on their Squire frame thanks to Warren Smith. The translucent bone-colored acetate is trimmed with custom, metal detailing and polarized Optics by Carl Zeiss Vision lens. All that for $142. Snappy.
[Link: Raen]
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