Fashion

Elena Hight x Volcomunity Collective

by The Editors on June 6, 2012

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Bob Hurley Straps On The CEO Belt Again

by The Editors on June 6, 2012

041112 Ip-7680The CEO position at Nike’s surf brand Hurley has been in seemingly constant rotation since the the footwear giant bought the Costa Mesa, California based company in February of 2002.

So news on Monday, June 4, 2012 that company founder Bob Hurley (pictured right with his grandson Ashton at the 2012 Nike Lowers Pro) was moving back into the “interim CEO” roll was really not all that surprising seeing that Hurley CEO Michael Egeck announced that he was moving to lead middle-aged wannabe outdoorsman clothier Eddie Bauer.

For those keeping track, Hurley has now had four CEOs in the past 16 months. Here’s how it has all gone down: Bob Hurley was CEO until October 2007 when he was replaced by Nike insider Roger Wyett. Wyett then handed the position off to former Dockers President Jim Calhoun in April of 2011 only to move the man over to Converse a month later. Wyett served as interim CEO until September 2011 when former VF Corp. veteran Michael Egeck was hired for the CEO position. Egeck lasted approximately eight months before exiting. Now, Hurley is back to where it started with CEOs.

Three things come to mind. One, from our perspective there is no one better equipped to guide the direction of Hurley than Bob. Two, it must be hell trying to be CEO of the Hurley brand in Bob’s shadow, especially for the kind of business jocks who love being the boss. And finally three, how long will Nike continue to juggle CEO’s before they just drop the whole thing? Guess we’ll all know soon enough.

[Link: Portland Business Journal and BusinessWeek]

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PacSun Up On Schoenfeld Stock Purchase

by The Editors on June 5, 2012

Pacsun LogoPacific Sunwear CEO Gary Schoenfeld isn’t backing down on his company’s stock. In fact, beginning May 29, 2012 he bought 150,000 more shares “on behalf of his children,” according to a story in the Orange County Business Journal.

The shares—bought starting May 29—were priced between $1.45 and $1.55 each.

All together Schoenfeld and other company directors bought up 300,000 shares and pushed the stock up 10 percent in trading on Monday, June 4, 2012. It’s up to $1.71 now. Just think if they bought a couple million shares? Kids might start actually start shopping at PacSun again. Or maybe that isn’t the way to stock price is tied in. . .

[Link: Orange County Business Journal]

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IVI Goes 30 For 30 On Free Shades

by The Editors on June 1, 2012

Formtop2Want a new pair of IVI shades directly from the mother ship? All you have to do is “like” IVI Vision on Facebook and you could be hooked up with a brand eye protection as part of IVI #30For30.

Each day this month IVI will choose a liker at random and then send them a pair of shades. Want a chance? Just click here and get on your way to a more handsome face.

[Link: IVI VIsion]

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The Dekline Of Aaron “Jaws” Homoki

by The Editors on June 1, 2012

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Monster gap flipper Aaron “Jaws” Homoki is officially padding his heels with Dekline. According to Tumyeto.com:

We are more than stoked to have Aaron in the Dekline family where he joins Chad Tim Tim, Matt Bennett, Nick Merlino, Ben Gore, Ryan Spencer, Pat Burke, Jordan Taylor and Dakota Servold.

Seems like a pretty solid match-up. Congrats!

[Link: TumYeto]

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Nike Dumping Umbro & Cole Haan

by The Editors on June 1, 2012

Nike-LogoDon’t think that Nike is afraid to dump brands that don’t fit in with its current growth plans. According to a story on Zacks.com, the owner of Hurley and Converse is planning to “divest” soccer brand Umbro and its dress shoe label Cole Haan. And they hope to get it done by May of 2012.

We believe the reason behind the divestiture is that Cole Haan and Umbro’s performance does not match with the performance of Nike’s other brands. . . We believe the company’s decision to divest its two underperforming brands will boost its bottom line. Meanwhile,in an attempt to expand its global reach and market share, Nike is capitalizing on growth opportunities in emerging markets, especially China.

Maybe this will allow Nike to spend even more on action sports global domination.

[Link: Zacks]

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Marc Lacomare On Nixon Euro Team

by The Editors on May 30, 2012

The Nixon Euro surf team now include French ripper Marc Lacomare. How’s that for good news?

The multiple French Junior Champion and former ASP Billabong World Junior Champion is no stranger to the Nixon family having previously been on the Nixon flow program. Following Marc’s impressive showing in the Canary Islands, the team made a unanimous decision to promote the Hossegor-based surfer to the European surf team.

Now Marc knows what time it is.

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Brixton’s Re:Retro Styling x Troy Elmore

by The Editors on May 29, 2012

There’s nothing more re:refreshing that a big blast of the past served up as re:fresh and no one does re:retro better than Brixton and Troy Elmore as evidenced by this clip. We’re feeling blurry just watching it.

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IVI Injects Those Hollywood Hills

by The Editors on May 16, 2012

2-Ivi Launch Pete-Fox Rob-Dyrdek Jerome Mage1

On Saturday night, May 12, 2012, high in the Hollywood Hills Pete Fox, Rob Dyrdek, and Jerome Mage hosted a rocking party to celebrate the launch of IVI and show off their complete sunglass collection. Bleached played, DJs Ana Calderon and Mom Jeans made music, and the heads mingled.

Personal friends of Rob stopped by to congratulate him on the line, including Ryan Sheckler, Keith Hufnagel, Dylan Reider, Chad Muska, Felix Argueles, and Steve Berra as well as several notable action sports stars, actors and television personalities including Josh Hanson, Dingo and Brody Jenner.

We even saw evidence of Agenda’s Aaron Levant up in the mix. For the official word from IVI and photos, follow the jump. [click to continue…]

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Bohnam Snaps Back Into Summer

by The Editors on May 16, 2012

Bonham Sum

Those hunting, fishing outdoorsy, hatchett-throwing skaters at Bohnam have just dropped a couple nice new pieces for summer. Camo pockets? They got ’em.

Summer is here! Sorry to say we don’t offer a tank top yet, but you can use a scissor on any of our existing tees and go sleeveless

Indeed. To see more of their work, click the link.

[Link: Bohnam]

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