Fashion

Scotty Wittlake Takes A Stance

by The Editors on January 31, 2013

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Stance is proud to have signed up straight shooter Scotty Wittlake to their “Punks & Poets” crew. Here’s what they’re staying about it:

To say that Scotty is a mystery is an understatement. He’s the kind of guy that other guys want to be like, and ride like. Riding non-stop all winter after working the fishing trade in Alaska all summer, his vision and example of living off the land and in the most adventurous ways possible, makes those of us sitting at a desk jealous daily.

Look for a signature Wittlake sock coming later this year.

[Link: Stance] [click to continue…]

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Nixon’s 2013 Spring Look Book Is Fresh

by The Editors on January 30, 2013

Look at all the fresh gear Nixon has coming for Spring 2013. . . oh, and Lisa Anderson and a bunch of dudes are in this edit as well. Our favorite? The Black & Lum Collection, of course.

[Link: Nixon]

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Brent Sandor Named 686 Director of Marketing

by The Editors on January 30, 2013

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Look who moved to LA? Westlife Distribution, the parent company 686, has named Brent Sandor as their new Director of Marketing. Sandor was most recently brand director at Spy.

“At Westlife, the family is tight. We have a history of keeping heads for a while and I’m stoked that we’ve found someone talented in both the creative and business realms. Sandor has proven himself from the ground up and psyched to have him on. He’s the type of dude that can hang all night long with the young guns and also be the first one up for a 6am biz meeting,” said Mike West, President/CEO.

Seems that’s a good trait these days. For the official world from Westlife, follow the jump. [click to continue…]

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Mizu: Water Bottle To The Brands

by The Editors on January 28, 2013

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Mizu, the stainless steel water bottle company founded by Jussi Oksanen and friends, has signed exclusive licensing agreements with Electric, Nixon, Poler, and Volcom.

“It’s exciting to see these marquee names coming together to make a difference on this level,” explains Mizu CEO Tim Pogue. “For the first time, retailers can easily get involved in this fast-growing new accessory category with product from some of the industry’s best known brands, all from a single source: Mizu.”

If you’re going to carry a bottle around, it might as well promote a brand you like, right? Follow the jump for the official word. [click to continue…]

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Poler Bundles Up Today Show Hosts

by The Editors on January 25, 2013

Having just frozen our fingers off in NYC this week, it was good to see Poler warming up the cast of NBC’s Today Show. Even if Al “Shartin'” Roker threw down this line regarding the product, “How stupid do you guys look?” In spite of that, mainstream media coverage is always good for sales. Camp vibes, indeed.

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Agenda Show Heats Up A Cold City

by The Editors on January 23, 2013

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Click here for the full Agenda NYC photo gallery

We should have known when we boarded our flight to NYC just behind two penguins (in pet carriers, seriously) that it was going to be a cold, cold week in New York City. As the Agenda Show NYC opened their doors at 9 AM on January 23, 2013 the temperature on the street outside 82 Mercer St. was hovering in the mid teens and the entire city seemed to be bundled up like Arctic explorers on business trips. Inside the brick walled Agenda space, however, more than 120 street, skate, and even snow brands heated things right up. The free coffee didn’t hurt either.

Each year the Agenda NYC show becomes a more important gathering for street brands and East Coast action and style retailers, and no one was going to let the Manhattan deep freeze keep them off their Agenda game. Click the link for a full photo gallery and you’ll see what we mean.

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Element + Kelty = Campy Camp

by The Editors on January 21, 2013

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Not wanting to be left out when it comes to authentic camp vibes, Element has partnered up with outdoor/camping company Kelty for a couple T-shirts and a pair of trunks.

The Element Kelty collection was created to enjoy the peaks and valleys, and roads in between. It’s been an honor for us to join Kelty on this adventure, creating new product on both our ends. From Kelty on board and in the streets, to Element in the field and camping out, the collaboration has reminded us all to keep discovering.

Follow the jump for a look at the gear. [click to continue…]

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CCS Goes Behind The 9Five Lenses

by The Editors on January 18, 2013

We never really knew much about 9Five Eyewear other than they were coming up in San Diego and doing a good job on the climb. CCS checked in with founder Mike Metcalf and his crew and came back with this. Now we know.

[Link: 9Five Eyewear]

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Spy Protects North Shore Lifeguards

by The Editors on January 16, 2013

Spy LifeguardsNext time you’re struggling to get in after a three wave thrashing at Ehukai the guys coming out to save you will be sporting the latest in Spy eyewear thanks to a new sponsorship agreement.

“The North Shore Lifeguards are watching the water better than ever thanks to our new SPY sunglasses,” says Abe Lerner, NSLA president. “Not only is the afternoon glare bearable with SPY Trident™ polarized lenses, but our eyes haven’t felt this good in years! We’re stoked SPY stepped up to support us in the job that we love to do.”

If they’re happy, we’re happy. Follow the jump for the official word from Spy. [click to continue…]

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Pat Moore On Volcom Snow

by The Editors on January 16, 2013

It’s official. Pat Moore is now representing the VeeCo brand all around: outerwear, snowboards, and accessories.

“We are so stoked to have Pat on the team,” says Volcom VP of Snowboarding Billy Anderson. “He is one of the hardest working snowboarders in the industry; his style speaks for itself and he can ride any kind of terrain. Pat is a true snowboarder.”

Pat’s most recent work can be see above in his X Games Real Snow entry. Blamo! Follow the jump for the official word. [click to continue…]

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