Look who moved to LA? Westlife Distribution, the parent company 686, has named Brent Sandor as their new Director of Marketing. Sandor was most recently brand director at Spy.
“At Westlife, the family is tight. We have a history of keeping heads for a while and I’m stoked that we’ve found someone talented in both the creative and business realms. Sandor has proven himself from the ground up and psyched to have him on. He’s the type of dude that can hang all night long with the young guns and also be the first one up for a 6am biz meeting,” said Mike West, President/CEO.
Seems that’s a good trait these days. For the official world from Westlife, follow the jump. [click to continue…]
Mizu, the stainless steel water bottle company founded by Jussi Oksanen and friends, has signed exclusive licensing agreements with Electric, Nixon, Poler, and Volcom.
“It’s exciting to see these marquee names coming together to make a difference on this level,” explains Mizu CEO Tim Pogue. “For the first time, retailers can easily get involved in this fast-growing new accessory category with product from some of the industry’s best known brands, all from a single source: Mizu.”
If you’re going to carry a bottle around, it might as well promote a brand you like, right? Follow the jump for the official word. [click to continue…]
Having just frozen our fingers off in NYC this week, it was good to see Poler warming up the cast of NBC’s Today Show. Even if Al “Shartin'” Roker threw down this line regarding the product, “How stupid do you guys look?” In spite of that, mainstream media coverage is always good for sales. Camp vibes, indeed.
We should have known when we boarded our flight to NYC just behind two penguins (in pet carriers, seriously) that it was going to be a cold, cold week in New York City. As the Agenda Show NYC opened their doors at 9 AM on January 23, 2013 the temperature on the street outside 82 Mercer St. was hovering in the mid teens and the entire city seemed to be bundled up like Arctic explorers on business trips. Inside the brick walled Agenda space, however, more than 120 street, skate, and even snow brands heated things right up. The free coffee didn’t hurt either.
Each year the Agenda NYC show becomes a more important gathering for street brands and East Coast action and style retailers, and no one was going to let the Manhattan deep freeze keep them off their Agenda game. Click the link for a full photo gallery and you’ll see what we mean.
Not wanting to be left out when it comes to authentic camp vibes, Element has partnered up with outdoor/camping company Kelty for a couple T-shirts and a pair of trunks.
The Element Kelty collection was created to enjoy the peaks and valleys, and roads in between. It’s been an honor for us to join Kelty on this adventure, creating new product on both our ends. From Kelty on board and in the streets, to Element in the field and camping out, the collaboration has reminded us all to keep discovering.
We never really knew much about 9Five Eyewear other than they were coming up in San Diego and doing a good job on the climb. CCS checked in with founder Mike Metcalf and his crew and came back with this. Now we know.
Next time you’re struggling to get in after a three wave thrashing at Ehukai the guys coming out to save you will be sporting the latest in Spy eyewear thanks to a new sponsorship agreement.
“The North Shore Lifeguards are watching the water better than ever thanks to our new SPY sunglasses,” says Abe Lerner, NSLA president. “Not only is the afternoon glare bearable with SPY Trident™ polarized lenses, but our eyes haven’t felt this good in years! We’re stoked SPY stepped up to support us in the job that we love to do.”
If they’re happy, we’re happy. Follow the jump for the official word from Spy. [click to continue…]
It’s official. Pat Moore is now representing the VeeCo brand all around: outerwear, snowboards, and accessories.
“We are so stoked to have Pat on the team,” says Volcom VP of Snowboarding Billy Anderson. “He is one of the hardest working snowboarders in the industry; his style speaks for itself and he can ride any kind of terrain. Pat is a true snowboarder.”
Pat’s most recent work can be see above in his X Games Real Snow entry. Blamo! Follow the jump for the official word. [click to continue…]
Wondering what the new DC Mike Mo Signature shoe looks like? Something like this. It features three color ways (red, black and dark grey), “no sew upper” TPU backed super suede upper, and open mesh tongue, Unilite midsole, and cup sole construction. Not a bad looking skateboarding foot covering at all. To check out the launch video, follow the jump. . . [click to continue…]
IVI Vision is happy to announce that they have just signed musician and entrepreneur partner Vice® as a brand ambassador.
“Vice® has been a friend for years now, and I felt when we started this he would be a great fit within the IVI community,” says Pete Fox, CEO and Co-Founder, IVI, LLC He built his reputation on his musical talent and turned his leadership position in that industry into a production company and partner in the hugely influential CRSVR boutiques. It’s that type of vision and more importantly the sweat that goes into achieving your goals that IVI represents.” .
Now we want a registered trademark in our name. . . For the official word from IVI, follow the jump. [click to continue…]
