Yes, the shoe giants will try nearly anything to get you to buy a pair of their sporting footwear posing as skate shoes. adidas is even willing to rewrite the history of one of tennis’ greatest living legends and present Stan Smith (yes, that one) as a long closeted skateboarder. Watch, laugh, cry, and then go buy the same pair of shoes that you always buy. And if they’re adidas, score one for the snarky adidas marketing team!
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Fox Head, Inc. (the wing of the Fox family that does apparel, not shocks) announces today that it has named board member and former DC Shoes President Nick Adcock as the company’s new CEO.
“Nick was an easy choice for us to make,” said Geoff Fox, Fox Head’s founder and member of the board of directors. “His global executive experience within the action sports industry, combined with his four years working on our board allows him to hit the ground running. We are confident that with his vision and experience the Fox brand will realize its full potential.”
For the official word from Fox, please follow the jump. [click to continue…]
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This new Brixton Spring 2014 Lookbook edit is loaded. Check it out and you’ll see what we mean.
[Link: Brixton]
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Want to check out all the new Matix body coverings for Spring 2014? You into style and fashion? Then click the link and take a stroll along the shores of the Salton Sea along with Daewon Song, Marc Johnson, and the Matix crew. It’s a beautiful wasteland.
Side note: If you want to read everything there is know about this desolate corner of Southern California, check out Imperial by William T. Vollmann.
[Link: Matix Clothing]
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VonZipper announced today that they are “bringing newness to the Old Continent” with their newly appointed distributor in Europe Despomar.
“As one of the first and most successful VonZipper Distributors in Europe, it makes sense to have the Despomar team take over our European Operations,” stated VonZipper President and Founding Diplomat GT, as he signed an accord of awesomeness. “This relationship will open up a new era in Euro-American cooperation forged and focused on the values of sunglasses, goggles and good times.”
For the official word from VonZipper, follow the jump. [click to continue…]
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We just checked out Volcom and Baker’s new “Match Made in the Gutter” collection in person and you know what? It’s done up nice. The line includes two T-shirts, a button-up, belt, twill pants and a lounging shoe with pom pom toes. Huh?
The designers at Volcom and Baker worked with mutual team rider, Dustin Dollin, to come up with a progressive and eye-popping line that represents both Volcom and Baker’s unique perspective on design and skateboarding. . . Dollin was the perfect choice to help curate this collection as he is known for leading a fearless approach to skating, off board antics and fashion.
And it works. This collab is gonna be like Lego x Star Wars for skateboarders. It’s on sale now at Volcom.com and hits stores in March. For the official word from VeeCo, follow the jump. [click to continue…]
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Billabong has reportedly announced that they are considering selling their e-commerce businesses Swell.com and SurfStich, according to a story on MSN Money.
The embattled maker of board shorts and wet suits, which was saved last year by a refinancing deal from U.S. private equity firms Centerbridge Partners LP and Oaktree Capital Management, is looking at strategic options for its SurfStitch and Swell site. It has appointed investment bank Guggenheim Securities to help with the review.
Yeah, why own online retailers when mall stores are doing so very well?
[Link: MSN Money]
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Spy is rolling out their reportedly “mood altering” lens technology in goggle form at the SIA Show in Denver, Colorado today (January 30, 2014).
“Happy Lens™ shook the sunglass market last year with its ingenuity, proving to be the biggest breakthrough in eyewear since polarized lenses,” says Travis Tomczak, SPY goggle line manager. “The addition of Happy Lens™ into our snow goggle line—as well as the recent acknowledgement from Wired.com for our Lock Steady™ lens change system—reaffirms that we’re a brand creating innovative products that are both stylish and have purpose.”
For the official word from Spy, follow the jump
[click to continue…]
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Thought the Agenda Show trade show season was over after NYC? Nope. Agenda moves west to Las Vegas for next month. The show runs February 17-19, 2014 and offers up a great reason to head out to Vegas, baby. Click the link for all the details.
[Link: Agenda Show]
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