Fashion

Raen Has Just The Right Prescription

by The Editors on April 3, 2014

Raen Rx

Southern California’s Raen eyewear is delivering just the right prescription for people who need to wear glasses for a little more than style. By partnering with Coastal.com Raen can now prescription optics delivered right to your door in 72 hours.

“With frames priced at $100, and prescription fulfillment starting at $100, our customers can now order prescription eyeglasses for much less than if they weren’t the tradition route,” says Raen COO Jeremy Heit. “We’ve partnered with Coastal.com to make the entire process of fulfilling eyeglasses more affordable, without compromising the handmade quality and modern-classic style Raen is known for.”

We can see clearly now after what Raen has done. . . for the official word from Raen, follow the jump. [click to continue…]

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Fyasko Goes All The Way Bananas

by The Editors on April 2, 2014

Bananas-Lookbook 05

Its spring and there’s no better time to go bananas. Fyasko has done it up and gone well over the top with their new Go Bananas Collection. Planet of the Bananas has never looked so smooth. Looks like this “apish” surfer is getting all the goodness. Follow the jump for all the product. . . [click to continue…]

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Vans + Independent = OG Collection

by The Editors on April 2, 2014

Vansxindy Collection Web[1]

These two brands have been showing up on the same people for decades, so it’s fitting that Vans and Independent Truck Company are collaborating on an exclusive apparel and footwear collection.

As original manufacturers in skateboarding, these two brands share an influential heritage deeply rooted in the early days of skating’s genesis as well as current team riders from Amateur to Legendary such as Gilbert Crockett, Anthony Van Engelen, Geoff Rowley, Tony Trujillo, Andrew Allen, Curren Caples, Daniel Lutheran, Dustin Dollin, Elijah Berle, Jason Dill, Omar Hassan, Pedro Barros, Christian Hosoi, Jeff Grosso, John Cardiel, Ray Barbee, Steve Caballero and Tony Alva. Hailing from Santa Cruz, Independent has offered skateboarding hardwoods since the late 70’s, providing the functional equipment that hardcore skaters rely on to this day.

For the official word from Vans, follow the jump. [click to continue…]

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Kelly Slater Changes His Shorts

by The Editors on April 1, 2014

Slater

Kelly Slater has left Quiksilver and few are surprised. The most surprising thing to us (aside from the April 1, 2014 roll out) is that news went out in a press release from the ASP. Why is Kelly Slater leaving Quiksilver an ASP news item? Oh yeah, that’s because Kelly owns has extremely close ties to the owners of the Association of Surfing Professionals.

Mr. Slater, however, was a true professional with his exit letter:

There is little I can say that would give the credit due or cover the debt of gratitude I feel on a personal and professional level to Quiksilver. As a brand and on a human level, they have been a part of my life, career, and personal relationships for more than 23 years now, well over half my life. They’ve supported me through good times and bad, personal hardships and competitive triumphs, and never wavered in backing my choices and desires in all that time.

Quiksilver founder Bob McKnight was equally professional and warm.

“Kelly has been a part of the Quiksilver family for over 20 years. It’s been an incredible journey watching him grow from a young surfer with great potential, to the 11-time World Champion he is today. We wish Kelly all the best as he enters this next phase of his career.”

Yes, it went on for a long time (23 years) and they created some iconic images together, but it was just a clothing sponsorship, and Kelly was just a model, and Quiksilver is just a giant clothing company dead set on selling swimsuits to the mall moving masses so we’re sure they’ll find cheaper, younger, more handsome men to model their products in the future. And Kelly, well, he’s moving on up to model for a huge French Fashion conglomerate (that owns Gucci, Alexander McQueen, Puma, and Volcom/electric]. Because if you’re going to model, it might as well be for the French. They invented it.

[Side note: we searched Kering’s site for “Kelly Slater” and the site replied: “Did you mean ‘helly later’?” Yes, that’s exactly what we meant.]

[Link: ASP]

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Jamie Lynn For Dragon Optical Collection

by The Editors on March 26, 2014

Does the concept of pro snowboarder product endorsement still work? Of course it does. The only reason we posted this Dragon Optical Collection video is because Jamie Lynn is in it. And it’s probably the only reason that you’ll watch it. Simple as that.

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March Logo Madness Goes Lifestyle

by The Editors on March 24, 2014

Lifestyle-Rd-1-Wide
In this week’s March Logo Madness you finally get the chance to vote for Boardistan and our down arrow B logo made famous on coffee mugs around the world. Help us get out of our round one match up against AWSM. Click the link and vote for us, as well as the rest of your favorite lifestyle brands.

[Link: March Logo Madness]

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Spy Sales Up 8 Percent In 2013

by The Editors on March 20, 2014

2013-SPY-LOGO-tm.jpgSpy released more mostly good news today while reporting financials for the year ended December 31, 2013. The company reported sales of $37.7 million. And that’s up $2.6 million over 2012.

“With continued strong SPY® brand sales and an annual SPY® brand growth of 8% for 2013 over 2012, we are happy to once again generate annual growth and achieve our 11th quarter in a row of year over year growth of our SPY® brand products. What is also noteworthy is we had income from operations of $0.4 million during 2013 compared to an operating loss of $5.0 million in 2012,” said Michael Marckx, President and CEO. “We not only managed to significantly reduce our operating expenses for 2013, but also increased our margin to 50% in 2013 from 46% in 2012, which is a dramatic positive shift for us. This directly reflects the strong demand for our product offering as well as the operational and manufacturing efficiencies that we have achieved over the past year.”

They also cut their net annual loss in more than half be going only $2.9 million into the red compared to $7.2 million in 2012. Nice work all around. For the official word from Spy, follow the jump. [click to continue…]

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Vans Off The Wall Skatepark Grand Opening

by The Editors on March 19, 2014

Vansoffthewallskatepark Grandopening

On Saturday, March 22, 2014 Vans and Jack’s Garage skate shop will be celebrating the grand opening of their new skatepark (built in partnership with the City of Huntington Beach, California.)

“We’re excited to see this project that was years in the making finally come to fruition,” said Vans President Kevin Bailey. “We’re thankful to the City of Huntington Beach, California Skateparks, Jack’s Garage and everyone who worked so hard in developing a world-class family-friendly skate facility that the whole community can enjoy.”

The party will feature autograph signings by the Vans pro skate team and a presentation of the inaugural SoCalSole of Fame ceremony where Christian Hosoi, Ed Templeton and Tosh Townend will be honored for their contributions to HB skateboarding. The Vans Off The Wall Skatepark is located at 7471 Center Avenue, Huntington Beach, California. For the official word from Vans, follow the jump. [click to continue…]

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Cushe x Hoffman California Fabrics

by The Editors on March 19, 2014

UK based footwear brand Cushe has teamed up with the originators of surf style Hoffman California Fabrics for The Hoffman Collection. The collation features slippers with classic Hawaiian print flavor. And there’s nothing deeper than Hoffman fabrics.

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Nikita & Bonfire Name New Brand Manager

by The Editors on March 19, 2014

Vicki VasilNikita Clothing and Bonfire Snowboarding have a new brand manager and her name is Vicki Vasil. Vicki was most recently a brand marketing manager at Sage Island, a digital agency based in Wilmington, North Carolina, though most will know her from time at Surf Expo.

“Vicki will be a passionate, integral member of our team,” says Frank Aeschbacher, VP of Nikita and Bonfire. “Her breadth of experience and relationships in the industry provide her with a true 360-degree perspective that will be important to brand growth and evolution.”

Vicki will be based in Portland, Oregon and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. For the official word fro Nikita and Bonfire, follow the jump. [click to continue…]

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