by The Editors on June 8, 2015
Looks like surfers are back in style, according to a vomit-inducing fashion article in Men’s Journal (if that isn’t redundant). But be careful — surfcore is not easy to “pull off.”
If the surfcore style is for you, there’s a trick to pulling it off (which is the only similarity it shares with the norm core and lumber sexual looks — or any trend). The trick to making it look as good on the sidewalk as it does on the sand means distinguishing the fine line between gimmicky and genuine. “You have to be careful when it comes to fit,” celebrity menswear stylist Ashley Weston advises. “The guys who nail it do so because their floral shirt is fitted correctly. Surf wear and beach-inspired pieces cannot be worn loose because a relaxed fit translates into a sloppy tourist vibe. The fit can mess it all up. If the shirt is looser then you need to pair it with a much more fitted pant, or vice versa. The look needs to balance.”
Yeah, bro! Looks like Luke Davis will continue to get paid for a little while longer.
[Link: Men’s Journal]
by The Editors on June 5, 2015
There are only about two things we’re suckers for — Star Wars and Disneyland. With the release of the Vans Disney footwear and apparel collection they’ve pretty much got us tied up.
Sharing a rich heritage rooted in Southern California, both Vans and Disney are dedicated to those who are young at heart and never stop following their dreams. The collection features iconic Disney characters such as Mickey Mouse, Minnie Mouse, Donald Duck, Pluto, Goofy and Winnie the Pooh across a range of Vans apparel and accessories and Classic footwear in adult, kids and toddler sizing.
Magic Kingdom, indeed. For the official word from Vans (including all the apparel) Please follow the jump. [click to continue…]
by The Editors on June 1, 2015
It looks like Supra co-founder Angel Cabada and his investors found an exit they were looking for because today K-Swiss Global Brands announced the acquisition of One-Distribution for the usual “undisclosed amount of money,” according to a story on TransWorld Business.
“Having formed KSGB just two years ago, we are on an aggressive track to become one of the world’s leading multi-brand companies,” said KSGB President and CEO Larry Remington. “KR3W and SUPRA are brands that meet the distinctions we are looking for in our portfolio: authenticity, strong brand awareness, a track record of product innovation and opportunities for long-term, global growth. We are excited to join forces with the ONE-Distribution teams and lay a foundation for the future.”
For a few questions and answers from Remington with TWBiz’s Kailee Bradstreet click the link.
[Link: TransWorld Business]
by The Editors on May 29, 2015
Dragon has added The Marquis to their H20 Floatable Collection because, when you think about it, glasses that float are a pretty good idea for people who are around the water all the time, right?
This vintage-inspired, Italian made round-lens design is set off by diamond tail metal accents on the frame front, blending elements that are both classic and casual. As part of the H20 Collection, the Marquis is made from special lightweight frame materials which allow it to float and gives them a comfortable, performance fit.
For the rest of the story, please follow the jump. [click to continue…]
by The Editors on May 21, 2015
For the past three years San Diego, California based eyewear company Knockaround Sunglasses has enlisted the talents of elementary school students to design a pair of glasses in a program called Class Acts. Knockaround provides the art materials and the kids bring the creativity. This year winner was Evan Bui, a fourth graders from Foster Elementary School.
Evan’s inspiration was lightning bolts, as he wanted people to “feel shocked when they saw them.” . . . The Striker sunglasses feature a glossy Sky Blue front, Mint Green interiors and Bright Orange arms with Electric Yellow lightning bolts running down each side. Each pair comes with a lightning bolt protective pouch, a hand-numbered edition card, and a 2015 Class Acts ‘zine that will not only feature original artwork by Evan himself, but also Knockaround’s favorite runner up designs.
Sounds like a great way to move some units. For the official word from Knockaround, follow the jump. [click to continue…]
by The Editors on May 20, 2015
Undecided on where to take a spring trip this year, Yadin Nicol and Dillon Perillo looked at the reports, packed their bags, and bought one-way tickets to Smith’s new home in Portland, Oregon. From there, the two embarked on a 1,600-mile journey down the pacific northwest coast searching for waves and avoiding sharks. Titled “Highway 101,” the second surf installment of Life Beyond Walls shares a glimpse into their journey as they weave down the coastal route drinking coffee and looking for hidden gems along the way.
[Link: Smith]
by The Editors on May 15, 2015
Byrd, the men’s grooming product company founded by Chase “Big Bird” Wilson has decided to jump in on the sex sells game with a stunning little 16mm featurette staring Kayslee Collins. The question is, does it make you feel like buying pomade?
[Link: Byrd]
by The Editors on May 6, 2015
Footwear News has an interview with Supra founder Angel Cabada in which he talks about why he wants his $100 million shoe company to get into running and do battle with the big boys. Here’s why:
There’s nothing out there in the running market for me. I’m a monochromatic kind of person: I wear black, I wear white, I wear gray. I don’t wear color. I keep it simple, without crazy graphics and colors. I feel like every trainer out there looks like a NASCAR race car. That’s all you can buy if you want that comfort or that look or that profile of shoe. I’m not promoting the Olympics, I’m not starting a race team tomorrow — I just want our shoes to look good, be light, comfortable and provide the same experience you’d have in any other running shoe — without looking like a Christmas tree.
For the rest the interview with the mind behind Supra, click the link.
[Link: Footwear News]
by The Editors on April 22, 2015
Ryan Drexler, the president of Consac LLC, sent a letter to Quiksilver begging the company to put itself up for sale, according to a story on Bloomberg.com.
Drexler, said
. . . the company should find a buyer “in order to preserve diminishing shareholder value before Quiksilver’s conditions get even worse.”
Quiksilver has lost nearly 75 percent of its value in the last year and Consac owns 3.5 million shares. So anything that would bump the price up would
be great for them. Then again, who would listen to a company that owns 3.5 million shares of Quiksilver.
[Link: Bloomberg]
by The Editors on April 14, 2015
Smith surfers Mike Gleason, Caroline Marks, Ryland Rubens, Will Reid, and Cheyne Magnusson are down for Chemistry Surfboards Forever. Check it.
[Link: Smith & Chemistry]
