by The Editors on November 1, 2016
Adidas Skateboarding has pulled together Snoop Dogg and Mark Gonzales together for a new limited edition collection called LA Stories. The collection includes “a limited edition sneaker, hoodie, long-sleeve shirt and t-shirt accented with nostalgic Southern California iconography.”
The collection is inspired by the the duo’s deep connection to Los Angeles style beginning with a customized Matchcourt Mid. Constructed with a full-grain, buttery cream leather upper, the shoe features the iconic three stripes in a blue hue, custom sockliner, gold eyelets and is detailed with signature artwork by Gonz on the outsole. In the 90s, plaid flannels were wardrobe staples for Snoop and Gonz and the digitized plaid tongue and heel overlay designed straight from Gonz’s iPad was its inspiration. Gonz’ custom artwork also appears on the limited edition hoodie, long sleeve shirt and t-shirt featuring lowriders and graffiti lettering.
The shoes retail for $85 and the clothing pieces start at $30 and will be available at Adidas.com and a select specialty skate retailers. In other words, you can get these at the outlet mall.
by The Editors on October 25, 2016
Dragon has a cool new marketable goggle technology (and registered trademark) called Lumalens which reportedly offers “ultra high-definition optics across the entire spectrum of light conditions.”
Engineered to optimize and improve visibility in all environments, Dragon’s exclusive LUMALENS® Technology delivers enhanced color vividness, increased contrast and precise depth perception. By filtering out light attributed to haze and glare while letting in light that intensifies clarity and contrast, LUMALENS® achieves a new standard in lens performance.
Does it make you want to buy it? Dragon believes it will and we’ll be honest, it looks pretty good to us.
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by The Editors on October 18, 2016
Vans has expanded their Geoff Rowley Signature footwear and apparel collection to include his first signature denim pant.
The V56 Standard / Rowley is equipped with Vans’ Sturdy Stretch engineered fiber to achieve enhanced comfort with exceptional shape and stretch retention. The new denim silhouette features a reinforced crotch gusset to allow for increased range of movement and durability while also utilizing Silvadur™ anti-microbial protection to preserve garment freshness. Rowley’s V56 Standard denim is accompanied by his original GR Chino II pant style, available this season in four traditional colorways.
Sounds nice, but that’s not all. Follow the jump for all the official details.
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by The Editors on October 5, 2016
Holden is proud to announce the addition of Frederik Kalbermatten to the Holden Explorers team. Known for his clean style and all-mountain riding skills, Fredi is a living snowboard legend and a resident local at the SAAS Fe resort in the Swiss Alps.
“There are just a few snowboarders that combine amazing style, power and finesse in the history of snowboarding, and Fredi is one of them.” said Holden co-founder Mikey LeBlanc. “I have been watching Fredi ride for years, and he’s always been on my short list of all-time favorite riders.”
For even more of the official word from Holden, please follow the jump.
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by The Editors on September 28, 2016
Bonfire Snowboarding is going free range. What’s that you say? Here let them explain.
Free Range represents Bonfire’s commitment to snowboarding. It’s our journey about living with no rules, about going the places we want to go, avoiding the ones we could care less about and sticking around a certain spot because we don’t have a schedule and the place is FIRING.
We know the feeling. For the official word from Bonfire, please follow the link.
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by The Editors on September 28, 2016
In an “service update” email sent today (September 28, 2016) to users of the NikeSB skateboarding app the company says they will be retiring the iOS social sharing skateboarding app on November 1, 2016 to “make way for their newest services.” They offered the following advice for users who would still like to get up with NikeSB.
In place of using the SB App to upload your clips, now you can get your clips spotted on Instagram.
1. Upload your videos to Instagram
2. Tag @nikesb and use the hashtag #CheckMeSB
3. Have a chance to be featured on our Nike SB channels
In addition, we will continue to serve you with first access to SB product, videos and events through the Nike+ App.
We haven’t used the app in a while, but remember it being pretty solid when it launched in 2013. Guess we’ll have to wait and see if they’ve got something better coming up. Seems it’s still open season in the hunt for a “Strava for skateboarding” app. Better get on it.
by The Editors on September 26, 2016
Capita Snowboards and adidas Snowboarding share a rider. His name is Kazu Kokubo. So why not share some branded product as well? No reason, really. So here it is — a Adi-Trek Capita shoe and Coaches Jacket — inspired by Kazu’s board graphics which were created by world renowned tattoo artist Gangi of Three Tides Tattoo.
The Adi-Trek Capita shoe is a winterized skate shoe that features a cozy fleece lining and a grippy vulcanized outsole for precise board feel. The shoe’s gusseted tongue is water resistant to withstand harsh weather conditions and the EVA sockliner with customized warrior graphic provides additional cushioning and support. The Capita Coaches Jacket is a lightweight, water-resistant jacket featuring monochromatic detailing complete with Kazu’s signature bird logo on the jacket’s back.
This smashing combo goes on sale October 1 at specialty retailers in the US and on the adidas snowboarding website: $90 for the shoes, $95 for the jacket. Go Capita!
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by The Editors on September 14, 2016
Don’t think you can keep an OG snowboard brand down. After taking a few seasons off, Sessions (yeah, the first snowboard shop in North America) is back with their first full line of outerwear since 2012 thanks to the work of Pretty Great LLC.
Joel Gomez, Sessions MFG founder, says the new line is “contemporary, relevant and outright rad. We have always existed to innovate outerwear that mirrors the needs of the current customer while presenting technologies and evolutions that create new standards of excellence – this line does this.”
It good to see them back. For the official word from Nick Visconti and Sessions team, please follow the jump.
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by The Editors on September 12, 2016
When a footwear company is known for making sports shoes there’s no reason for them to leave their heritage behind just because they’re also into skateboarding, right? Well, that’s apparently what adidas believes. And that’s why their new Adi-Ease Premiere Universal skate shoes look so much like their soccer shoes.
Inspired by the iconic soccer shoe “Universal,” the shoe bridges rich adidas heritage with modern street skating. The Adi-Ease Premiere Universal takes detailed design cues from the Universal yet maintains the silhouette and board control of the popular Adi-Ease Premiere skate shoe. The updated Adi-Ease features a premium full grain leather, deco stitch toe and a PU Molded sockliner.
The Adi-Ease Premiere Universal comes in two colorways of White/Scarlet (above) and Core Black/White and is available for purchase through specialty retailers and the adidas Skateboarding website for $90.
[Link: adidas Skateboarding]
by The Editors on September 9, 2016
Snowboarder Scotty Lago (winner of an Olympic Bronze medal) reportedly “loaned” Keir Dillon $50,000 back in 2011 (the year Dillon and crew founded the Frends brand). Now he wants it back, according to a story on Sea Coast Online.
Lago filed the suit in Rockingham Superior Court Aug. 9 against Keir Dillon, a resident of Carlsbad, California, and who has worked as a television host and sideline reporter for ESPN and FUEL TV. The lawsuit states Dillon and his headphone company Republic of Frends, of which Dillon is CEO, was loaned $50,000 in August 2011 by Lago with the expectation Lago be paid back the following year with 7 percent interest.
As we know from his appearance on Shark Tank, Dillion has spent far more than $50,000 chasing his Frends dreams. Hopefully they can work this out without going to court, because, you know, there is no “i” in friendship.
[Link: Sea Coast Online]
