Today (March 16, 2016), Nixon is at Switzerland’s world famous watch and jewelry expo Baselworld to rollout The Mission, their first ever smartwatch powered by Google’s Android Wear and Qualcomm’s Snapdragon Wear 2100 system-on-a-chip. In otherwords, a real-deal Android smartwatch designed specifically with action sports in mind.
The Mission features a suite of custom applications tailored to action sports, as well as industry-leading durability and a category-first 10-ATM (100 meter) water-resistance rating. In addition to the full capabilities of the Android WearTM platform and apps, the smartwatch introduces Nixon’s custom Mission app powered by Surfline and Snocountry. The Mission app places live conditions information at a glance of the wrist and features a custom activity-tracking application developed in partnership with Trace, the leader in action sports activity tracking.
And with built-in GPS, this watch could be a prime replacement for the Garmin fenix 3 that is currently occupying our wrist. But we won’t be sure about that until we get one to test out for a couple weeks. For the official word from Nixon, please follow the jump.
Vans is continuing their 50th Anniversary celebration with the release of their Vans Pro Classic Anniversary Collection tomorrow, March 16, 2016.
Anecdoted by its original year of release, each style in the Vans Pro Classics Anniversary Collection pays homage to influential cultural milestones from Vans’ groundbreaking era of 1966-2000. What began as simple renovations in color, fabric and shape bolstered true connections with action sports icons such as original Dogtown Z-boy Stacy Peralta, celebrated surfer Duke Kahanamoku, and Vans’ skateboarding legend Christian Hosoi.
For the official word from Vans and a closer look at all the shoes, follow the jump.
Italy’s Leonardo Fioravanti is the newest member of the Smith Global Surf Team.
“Smith is very excited with the addition of Leo to our athlete portfolio,” says Carlos Alves, Director of Marketing at Smith. “Leo is a world class surfer who will bring lots of energy and authenticity to the Smith brand. We are honored to have Leo as part of Smith family.”
For the official word from Smith, please follow the jump.
Jack Freestone has joined Nixon’s global surf team. He’s been wearing the watches for a while, so this is really a promotion.
“It’s exciting to have Jack officially represent Nixon front-and-center,” said Nixon Marketing Manager, Michel Murciano. “He is a part of a new generation in professional surfing and has the ability, smarts and style to take Nixon to a new level.”
For the official word from Nixon, please follow the jump.
According to a story in the Sydney Morning Herald, Rip Curl made at least some of their 2015 snowboard outerwear in North Korea, a country known for using slave labor in manufacturing. Of course Rip Curl didn’t mention it until after it was pointed out to them by Fairfax Media. Now the surf wear company is doing everything they can to blame it on their China based contractors.
After Fairfax Media sent Rip Curl photos of its garments being made in North Korea, the company’s chief financial officer Tony Roberts released a statement that said the firm “takes its social compliance obligations seriously. . .We were aware of this issue, which related to our Winter 2015 Mountain-wear range, but only became aware of it after the production was complete and had been shipped to our retail customers. . . This was a case of a supplier diverting part of their production order to an unauthorised subcontractor, with the production done from an unauthorised factory, in an unauthorised country, without our knowledge or consent, in clear breach of our supplier terms and policies.”
Hey, you can’t keep those margins in check without cutting production costs, right? In other news, Kim Jong-un may be getting the boot from his own country for a failing economy.
Timbaland breaks down the world of pop cultural business success like no one else in this interview with Ebro and Rosenberg from Hot97. We don’t pretend to know a thing about the music, or the beats, or the scene, but the wisdom he conveys on what hits are, how they come about, and how to play the hit business game — especially his theories on the rise of “programmers over producers” and his own six-year cycle (26:40) — apply to every angle of action sports business.
As part of their 50th Anniversary celebration Vans is kicking down 50 different colorways on the Sk8-Hi (our favorite shoe of all time).
The Sk8-Hi serves as a canvas for new color offerings, vibrant prints and premium material upgrades, while its timeless form provides a framework for design enhancements including deconstructed uppers, zip back detailing and slim sole construction. Each new enhancement stands alongside the original Sk8-Hi colorways that were first introduced almost 40 years ago.
What a great way to celebrate. For the official word from Vans, please follow the jump.
Oaktree Capital Management, the deep pockets that saved Billabong, is hoping to take Quiksilver private when it emerges from bankruptcy, according to a story in the Sydney Morning Herald.
Oaktree Capital Management will own more than 90 per cent of the shares in Quiksilver and will take the company private if a US court approves a $US600 million ($853 million) refinancing proposal, new details of which emerged this week. . . The US-based private equity firm owns 18.7 per cent of Billabong International following a similar $350 million refinancing of the Gold Coast-based company two years ago.
It’s all good. Logos are logos. Clothes are clothes.
Elm Company is taking over the Denver, Colorado’s Black Book Gallery on January 27, 2016 for their Lost & Found – The Story of Adventure photo exhibition.
Join Elm Company as we explore a cultural mix of photographers from around the world in a one night how. The photographers document the lifestyle that we live and breathe, brining together the effort, action and environment to one location where the viewer can too participate in the simplicity of being outside. In this collection we bring together outdoors, snow, and adventure.
The show features the works of Tim Peare, Shaun Daley, Pascale Shirley, Ben Gaveled, Sean Kerrick Sullivan, Mike Yoshida, Ryan Hughes, Chris Wellhausen, Andrew Miller, and Frode Sandbeck. The show begins at 7 PM January 27, 2016. The Black Book Gallery is located at 304 Elati St., in Denver, Colorado.