Fashion

Vans + Xbox One = Sunset Overdrive

by The Editors on October 9, 2014

In a world where contaminated energy drinks have turned the world’s population into “toxic mutants” (sound familiar) you’re the only one who can help save humanity. Armed with Vans shoes, a slew of cool weapons, and your wits you’ll set out to dominate in Microsoft’s new first person shooter Sunset Overdrive. . . or something like that. Just one more example of our old adage about wearing Vans all the time: it’s not that we’re going to skate, it’s that we can if we want to. Sunset Overdrive drops on October 28, 2014 exclusively for Xbox One. For the official word from Vans, please follow the jump.
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Blood, Guts, and Surf Punky

by The Editors on October 6, 2014

Hey kids, ready to make party in Anglet, France October 10 – 12, 2014? Then the SVRF PVNK MINI FEST is likely what you’re looking for. It’s got: one surf spot, six live rock garage bands, two DJs, a tattoo gang bang, two night spots, Satan, and it’s all free thanks to Rhythm. Follow the link for all the details. [click to continue…]

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ESWIC’s Ultimate Canadian Invasion

by The Editors on September 19, 2014

Ultimate Eswic InstaEswic President Jimmy Arrighi is happy to announces that Eswic has signed a Canadian distribution agreement with Ultimate Distribution for exclusive representation in the Great White North.

“We are excited about our new relationship with Ultimate Distribution. It’s a great opportunity to expand Eswic in the Canadian market,” said Jimmy Arrighi, Eswic President.  “Ultimate Distribution has strong relationships with key retailers which has given them a track record of success in Canada. They are going to be a great sales and distribution partner in that region and valued member of our team.”

For the official word from Eswic, follow the jump. [click to continue…]

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Matix Launches The Compton Surf Club

by The Editors on September 19, 2014

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Matix, makers of quality action clothing, is always doing their part to give back. This time they did it by taking the Compton Boys & Girls Clubs to El Porto Beach for the inaugural Compton Surf Club.

“We wanted to share the stoke of surfing with kids that live so close, but never get a chance to enjoy the beach and a chance to surf,” explained Matix Marketing Manager Gabe Clement. “Every kid stood up on a wave. That feeling of conquering something new and foreign is something these kids will take with them into the new school year and is something that can’t be measured.”

But Matix didn’t do it alone. They had help rom Wahoo’s Fish Tacos, team riders Turkey Stopnik, Chase Stopnik, and J.J. Wessel along with special industry guests Luke Egan and Bruce Beach. For the official word from Matix, follow the jump.

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Slater Launches Into Outerknown Space

by The Editors on September 8, 2014

Outerknown

After leaving the floundering mess that has become Andy Mooney’s Quiksilver (where sales dropped 19 percent last quarter and the stock is down 75 percent year to date), Kelly Slater mentioned that he had some ideas about something new. Today (September 8, 2014) we all know where those ideas are headed with the launch of Mr. Slater’s new clothing line backed by Gucci, Puma, and Volcom parent corporation The Kering Group. It’s called Outerknown. And this is what Kelly had to say about it on Instagram this morning:

It’s been a long time coming and I’m proud to let you know that the clothing brand I’ve been working on has launched our ‘Handshake Website” at Outerknown.com this morning. Our team, lead by designer John Moore and supported by our strategic partner, The Kering Group, are tirelessly working on a brand that blends the relationship between style, sustainability, and travel. I believe we have an obligation to build better products and understand the way our consumption impacts the world around us. In saying that, the focus of our brand is to make a product that has a positive effect on every possible level. I look forward to telling you more as the brand develops.

From the cool stuff they’re doing on their Insta feed, and our trust in Slater’s instincts we’d have to say we’re looking forward to seeing where this Outerknown things leads. . . even if it is being funded by one of the largest fashion megacorps in the world. The bummer is we won’t see any product on the streets until Fall 2015.

[Link: Outerknown]

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Vans Apré Shred Mountain Edition

by The Editors on September 4, 2014

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Vans have always been our number one choice for after riding activities, but we can’t say our feet always stayed warm and dry. In fact, we’ve frozen our feet for fashion many times. That’s why it’s nice to see this new line of Vans Mountain Edition Sk8-His and Eras that have been winterized for our protection.

Designed for the elements, the Era MTE and Sk8-Hi MTE are re-engineered Classic silhouettes with weather-resistant builds. Premium Scotchgard™ protected uppers, fleece linings and a heat retention layer between sock liner and outsole keep the feet warm and dry. The original vulcanized waffle mold is reversed and extended to form a lug outsole that provides upgraded traction on wet surfaces and in snow.

Warm, cozy, dry and good looking. That’s about all we could ask for. Follow the jump for the official word from Vans. [click to continue…]

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Nixon European Retail Stores On Horizon

by The Editors on September 4, 2014

Nixon Paris

Nixon is following in the footsteps of other luxury brands by taking their products directly to the customers with two new European brand stores. Today, (September 4, 2014) Nixon opened a store in Paris’ le Marais district. And in October they will open a store in London as well.

These new locations premiere Nixon’s Horizon marketing concept. The horizon line is a reference to a common thread, which runs through the Nixon landscape—oceans, mountains, concrete jungles. A subtle nod to the diverse environments of surfing, snowboarding and skateboarding, the horizon line is more of an ownable design point of view than a literal interpretation. It becomes the canvas for the Nixon story, allowing us to showcase our perspective and products in a bold, distinct way.

Appears to be just one more step toward Nixon running everything their way. For the official word from Nixon including Paris store location and business hours, please follow the jump. [click to continue…]

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SurfStitch Buys Itself, Swell From Billabong

by The Editors on August 21, 2014

Billabong CorpIn a apparent race to free itself of anything that holds any real value, slogging surf clothing giant Billabong has reportedly sold its 51 percent stake in SurfStitch, and sold Swell.com to a “consortium of investors” including SurfStitch founders Justin Cameron and Lex Pederson for US$35 million, according to a story on Just-style.com.

“The transactions aligns with the seven point turnaround strategy announced at our AGM last December,” said Billabong CEO Neil Fiske. “In recent months we have begun the process of taking over the branded websites previously outsourced to SurfStitch. With these agreements we can accelerate our investment in the online presence and digital marketing of brands such as Billabong, RVCA, and Element, which will engage our ore consumers and in turn benefit the wider business.”

If we’re hearing this right Fiske believes he’s strengthening Billabong’s online presence by selling off their online properties. Interesting strategy, indeed.

[Link: Just-Style]

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Kyle Walker + Vans Pro Classic

by The Editors on July 17, 2014

Vans Pro Classics Kyle Walker[2]
We’ll admit it. We’re suckers for every single version of the Vans Old Skool that ever comes out. That’s why we’re pointing out this new Kyle Walker Collection.

. . . the Oklahoma native customized a Vans Slip-On ‘59 Pro and the staple Old Skool ‘92 Pro with premium pig suede uppers, corduroy details and custom insole artwork on Vans proven ULTRACUSH HD technology by Kyle’s good Oklahomie, Brian Nichols. The Vans Pro Classics Kyle Walker pack is equipped to maximize performance with enhanced cushioning and durability for the long haul while still looking clean and classy in true white and burgundy color schemes.

The good news is that these shoes are available only at finer skate shops worldwide (are there any left?).

[Link: Vans]

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Agenda NYC July 21-22, 2014

by The Editors on July 17, 2014

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Thought you just did the Agenda Show? Oh no, you’re not done yet. The best Agenda Show, at their new NYC Javits Center North location rolls out Monday and Tuesday, July 21-22, 2014 and there is still time to register.

Agenda:NYC occurs twice a year during New York Men’s Market Week. During this week, a total of seven trade shows take place and the city is inundated with thousands upon thousands of men’s fashion buyers, media and tastemakers. One of the more intimate gatherings in scale, the Agenda:NYC show takes place in the heart of Manhattan, and hosts around 250 brands across roughly 100,000 square feet.

Want to know more? Click the link and be enlightened.

[Link: Agenda NYC]

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