Fashion

Surfer Matt Pagan Now On Matix

by The Editors on February 24, 2015

Matix Clothing says they are proud to welcome surfer Matt Pagan to their team.

A Los Angeles native with a thirst for chasing waves, charging in any type of surf, and a positive attitude that is infectious. We are certain that this will not be the last time you see Matts powerful surfing style come across the pages of your favorite surf publication or surf website, take note!

Sounds like a perfect match up.

[Link: Matix Clothing]

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Nike Vision Launches Nike SB Line

by The Editors on February 24, 2015

Nikesb Sunnies

Watch out Oakley, Nike Vision is bringing heat to the skate and snow sunnies game with their debut line of Nike SB sunglasses. The shades all feature hand-crafted acetate frames and come in the following three styles and builds:

Nike Achieve (left column): A supple leather inlay and laser-etched Nike SB branding set the Achieve apart. Inspired by professional snowboarder Spencer O’Brien, the unisex style features a six-base frame coupled with a polished metal nose bridge. Includes minimal Nike SB branding on the interior. (MSRP $196)

Nike Volition (middle column): The Volition features premium metal details, including a semi-rim and a six-base frame. The retro-inspired design is complemented with minimal Nike SB branding: the swoosh on the frame’s exterior, crafted from premium metal. Subtle yet bright color pops ensure that the Volition remains on-trend. Metal pins alongside the lenses match minimal SB branding on the interior. (MSRP $196)

Nike Volano (right column): Featuring an acetate frame with full rim, the Volano is built with a six-base frame and tortoise-inspired color way, accented by Nike SB’s iconic logo. The classic silhouette features pops of color to provide a timeless yet modern design. (MSRP ranges from $156-$176)

Those who are down with the swoosh on their feet might find a few of these a viable (although spendy) option in the battle against the burning ball of fire in the sky.

[Link: Nike Vision]

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Dragon Partners With USSA Events

by The Editors on February 23, 2015

Dragon DealDragon Alliance is upping their presence at USSA events like the US Grand Prix in a new deal with Crown Sports United.

“With revolutionary technology like the first fully frameless snow goggle and our new Swiftlock Lens Change System, we constantly strive to enhance the experience of being in the mountains,” said Dragon Alliance Founder and Chief Executive Officer Will Howard. “We are excited to leverage this opportunity with Crown Sports to engage more fully with USSA supporters and the winter recreation community.”

This new agreement will reportedly see the integration of Dragon signage, on-site marketing space, in-event promotion, video content on broadcast and in-event, and promotion on USSA social media channels for the eyewear company. For the official word from Dragon, please follow the jump. [click to continue…]

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Ashbury iPhoning Around At Bear

by The Editors on February 19, 2015

Join Joey Sexton, Justin Mulford, Cody Beiersdorf, and Cameron Strand on a warm day at Bear Mountain! If that isn’t redundant this season.

[Link: Ashbury Eyewear]

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Matix Spring 2015 Lookbook

by The Editors on February 17, 2015


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SIMA Surf Summit 18 May 13-16, 2015

by The Editors on February 17, 2015

Ss18-Save-The-Date

Well, this will make you feel like an old industry salt: The Surf Industry Manufacturers’ Association & Board Retailers’ Association is hosting their 18th Annual Surf Summit at the Barcelo Grand Faro in San Jose Del Cabo, BCS, Mexico May 13-16, 2015. Eighteenth? Seriously? Well, if you work in the surf industry mark it on your calendars and please, please, please don’t read too much into the fact that the Surf Summit 18 logo features a skeleton in surf trunks. It’s only a cool graphic. Seriously.

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Nixon Opens Hong Kong & Sydney Stores

by The Editors on February 13, 2015

Nixon Retail

Nixon is continuing its global retail expansion with stores in Hong Kong and Sydney.

Located in the popular shopping district of LCX on the 3rd floor of Ocean Terminal in Hong Kong and a newly opened Westfield in Sydney’s southside, both new storefronts feature Nixon’s recently introduced Horizon marketing concept. As seen in the newly opened Nixon Paris and Nixon Carnaby locations, the horizon line is a subtle nod to the diverse environments of surfing, snowboarding and skateboarding found within the Nixon landscape. This own able design language is more than a literal interpretation of a horizon line. Rather, it becomes the canvas for the Nixon story, allowing us to showcase our perspective and products in a bold, distinct way.

And that’s what time it is. For the official word from Nixon, please follow the jump. [click to continue…]

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Todd Francis + HUF = The Rat Trap

by The Editors on February 9, 2015

Artist Todd Francis says he has a history of working with vermin. So his graphics from this collab with Huf are nothing short of verminty fresh. Check it out.

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John Jackson Goes Under Armour

by The Editors on February 9, 2015

Johnjackson UaJohn Jackson, who recently joined up with Signal Snowboards, now has jumped in with Under Armour.

Jackson joins the Under Armour team with a multi-year partnership, alongside veterans and snowboarding icons Bjorn Leines, Kyle Clancy as well as multi-slope mavens Chas Guldemond, Dustin Craven and Tyler Nicholson. Together, these athletes will be critical in building upon Under Armour’s legacy of innovation and developing state-of-the-art outdoor performance gear. . . “There are many new heights I want to reach in snowboarding,” said Jackson. “I’m very happy to team up with a company who is committed to technology, design, and to making athletes better. I am beyond stoked to be able to be working with one of the world’s most innovative brands.”

For the official word from Under Armour, please follow the jump. [click to continue…]

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Christian Fletcher + RVCA = Surf Collection

by The Editors on February 3, 2015

Cfletcher Rvca

We’ve never been the biggest fans of some of the stuff Christian Fletcher has gotten himself into, but oddly we’ve always appreciated the guy’s commitment to sticking to his own groove. He can not be accused of taking the easy way out of much in life (aside from maybe, high school). The rest has been hard charging and raw. For real. Now, he’s created an 8-piece signature collection for RVCA.

“I grew up surfing in Southern California in the 70’s and 80’s with parents that were hippies. Eating psychedelics and listening to Jimi Hendrix and the Rolling Stones seemed normal to me and the blotter paper always had cool designs on it,” said Christian, “This capsule is kind of a tribute to the stuff that opened my mind and helped me push my surfing to the next level, despite all the haters. My dad always told me, ‘don’t listen to them, they don’t know shit, just keep doing what your doing,” And that’s what I did. So I hope you enjoy this capsule as much as I enjoyed my childhood.”

That seems like a pretty big ask, but follow the jump and check out a few pieces and maybe you’ll get your mind together. [click to continue…]

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