Finally, a surf watch that actually does something. If the Rip Curl Search GPS watch works as well as this edit suggests, this could be the best surf watch ever (even if it is a little bulky). We’re hoping to get a review unit in the near future. We’ll let you know.
[Link: Rip Curl]
Burton Snowboards has collaborated with sexy boot maker Frye on a new saucy women’s all-mountain snowboarding boot that has all the function plus the fashion.
By far the most fashion-forward women’s snowboard boot ever made, the Burton x Frye boot stays true to the long revered design of The Frye Company’s treasured Harness boot. Like its iconic footwear counterpart, the Burton x Frye snowboarding boot features the distinctive Harness ring, straps and studs that has made the boot a favorite for generations. Crafted with authentic USA-made Horween premium leather and boasting Burton’s top-shelf technologies, the boot looks as good as it performs.
So get your tongues ready, bootlickers. These things are hot, hot, hot. . . Hmmm, wonder when these are going to come in XXXL sizes? For the official word from Burton, follow the jump. [click to continue…]
Spy brings the happy, happy, joy joy to snow goggles with the Bravo.
. . . the Bravo boasts a quick-change lens system and a mid-sized frame for a more universal fit without compromised function, acting as your first line of defense against the ever-changing elements of Mother Nature. Available with the first Lens with Benefits in snow, SPY’s Happy Lens™ helps riders Feel Better by letting in the “good” rays that studies suggest create an uplift in mood and alertness, while still blocking all of the “bad” rays.
For the official word from Spy, please follow the jump.
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In a world where contaminated energy drinks have turned the world’s population into “toxic mutants” (sound familiar) you’re the only one who can help save humanity. Armed with Vans shoes, a slew of cool weapons, and your wits you’ll set out to dominate in Microsoft’s new first person shooter Sunset Overdrive. . . or something like that. Just one more example of our old adage about wearing Vans all the time: it’s not that we’re going to skate, it’s that we can if we want to. Sunset Overdrive drops on October 28, 2014 exclusively for Xbox One. For the official word from Vans, please follow the jump.
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Hey kids, ready to make party in Anglet, France October 10 – 12, 2014? Then the SVRF PVNK MINI FEST is likely what you’re looking for. It’s got: one surf spot, six live rock garage bands, two DJs, a tattoo gang bang, two night spots, Satan, and it’s all free thanks to Rhythm. Follow the link for all the details. [click to continue…]
Eswic President Jimmy Arrighi is happy to announces that Eswic has signed a Canadian distribution agreement with Ultimate Distribution for exclusive representation in the Great White North.
“We are excited about our new relationship with Ultimate Distribution. It’s a great opportunity to expand Eswic in the Canadian market,” said Jimmy Arrighi, Eswic President. “Ultimate Distribution has strong relationships with key retailers which has given them a track record of success in Canada. They are going to be a great sales and distribution partner in that region and valued member of our team.”
For the official word from Eswic, follow the jump. [click to continue…]
Matix, makers of quality action clothing, is always doing their part to give back. This time they did it by taking the Compton Boys & Girls Clubs to El Porto Beach for the inaugural Compton Surf Club.
“We wanted to share the stoke of surfing with kids that live so close, but never get a chance to enjoy the beach and a chance to surf,” explained Matix Marketing Manager Gabe Clement. “Every kid stood up on a wave. That feeling of conquering something new and foreign is something these kids will take with them into the new school year and is something that can’t be measured.”
But Matix didn’t do it alone. They had help rom Wahoo’s Fish Tacos, team riders Turkey Stopnik, Chase Stopnik, and J.J. Wessel along with special industry guests Luke Egan and Bruce Beach. For the official word from Matix, follow the jump.
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After leaving the floundering mess that has become Andy Mooney’s Quiksilver (where sales dropped 19 percent last quarter and the stock is down 75 percent year to date), Kelly Slater mentioned that he had some ideas about something new. Today (September 8, 2014) we all know where those ideas are headed with the launch of Mr. Slater’s new clothing line backed by Gucci, Puma, and Volcom parent corporation The Kering Group. It’s called Outerknown. And this is what Kelly had to say about it on Instagram this morning:
It’s been a long time coming and I’m proud to let you know that the clothing brand I’ve been working on has launched our ‘Handshake Website” at Outerknown.com this morning. Our team, lead by designer John Moore and supported by our strategic partner, The Kering Group, are tirelessly working on a brand that blends the relationship between style, sustainability, and travel. I believe we have an obligation to build better products and understand the way our consumption impacts the world around us. In saying that, the focus of our brand is to make a product that has a positive effect on every possible level. I look forward to telling you more as the brand develops.
From the cool stuff they’re doing on their Insta feed, and our trust in Slater’s instincts we’d have to say we’re looking forward to seeing where this Outerknown things leads. . . even if it is being funded by one of the largest fashion megacorps in the world. The bummer is we won’t see any product on the streets until Fall 2015.
Vans have always been our number one choice for after riding activities, but we can’t say our feet always stayed warm and dry. In fact, we’ve frozen our feet for fashion many times. That’s why it’s nice to see this new line of Vans Mountain Edition Sk8-His and Eras that have been winterized for our protection.
Designed for the elements, the Era MTE and Sk8-Hi MTE are re-engineered Classic silhouettes with weather-resistant builds. Premium Scotchgard™ protected uppers, fleece linings and a heat retention layer between sock liner and outsole keep the feet warm and dry. The original vulcanized waffle mold is reversed and extended to form a lug outsole that provides upgraded traction on wet surfaces and in snow.
Warm, cozy, dry and good looking. That’s about all we could ask for. Follow the jump for the official word from Vans. [click to continue…]
Nixon is following in the footsteps of other luxury brands by taking their products directly to the customers with two new European brand stores. Today, (September 4, 2014) Nixon opened a store in Paris’ le Marais district. And in October they will open a store in London as well.
These new locations premiere Nixon’s Horizon marketing concept. The horizon line is a reference to a common thread, which runs through the Nixon landscape—oceans, mountains, concrete jungles. A subtle nod to the diverse environments of surfing, snowboarding and skateboarding, the horizon line is more of an ownable design point of view than a literal interpretation. It becomes the canvas for the Nixon story, allowing us to showcase our perspective and products in a bold, distinct way.
Appears to be just one more step toward Nixon running everything their way. For the official word from Nixon including Paris store location and business hours, please follow the jump. [click to continue…]