Jamie O’Brien is all shaded up with his new “Mahalo” signature series from Nectar Sunglasses.
“Jaime represents the sweet life 110% , and that is what we’re all about,” says Sean Holmes, co-founder of Nectar Sunglasses. “We are stoked to have him on the team and are excited to build this partnership.”
For more on the new line of Nectar Sunglasses, click the link.
[Link: Nectar Sunglasses]
Burton Snowboards continues on their “put a rapper on it” program with a new partnership with Pharrell Williams and Bionic Yarn.
Featuring unique Peruvian-inspired designs, bright primary colors and vintage stripes, the new collection is created exclusively with BIONIC Yarn, an incredible thread that uses 40-45% recycled content and is 400% stronger than conventional yarns.
Pharrell looks pretty stoked on that jacket, doesn’t he? They’re no leather sweatpants, but we’re guessing this is just one more fashion/rap deal that will piss Kanye West off. For the official word from Burton, follow the jump.
[click to continue…]
As Matix says: “‘Tis the season for getting together with family, friends and having some good times!” Apparently Mike Anderson invited the whole crew over to his place for a BBQ and look who got in on the action:
Marc Johnson, Daewon Song, Turkey Stopnik, Trevor Lucca, JJ Wessels, Chase Stopnik and Mike Anderson for a fun session on this backyard mini ramp. Matix Holiday Backyard Jam. Happy Holidays!
Happy Holidays indeed!
The 686 crew made it up to Mammoth on opening weekend and got a little goodness. Here’s an edit to prove it. Mike Grey, Riley Nickerson, Pat McCarthy, Sammy Luebke, Madison Eisworth, Luke Haddock, and Ryan Tarbel hit the early Mammoth rails every which way.
According to financials released for the quarter ending September 30, 2013, Skullcandy’s sales are down. Could it be their badvertising? Here’s what Jeff Harbaugh thinks.
[Link: Market Watch]
Nike’s Roger Wyett, 56, has decided that after 19 years at Nike (that’s like 40 anywhere else) it’s time for him to hang up his action sporting shoes and exit the Northwest shoe giant for retirement. And the new guy? Well, he’s not a new guy at all. It’s Scott LeClair, 47, the former Brand VP and GM of Nike Skate and Nike Snow.
LeClair joined Nike in 1992 and has led Nike’s skate and snow business since June 2012. He has held previous roles in North America and was GM of Nike’s West Territory based in Los Angeles, before moving to Japan to lead the running category and then the merchandising function. He will report to Jayme Martin, VP & GM of Global Categories. . . .”We’re very pleased that Scott will lead us forward. He is a proven leader with strong brand expertise and his deep knowledge of Action Sports will be instrumental as we continue to build our business globally,” said Martin.
And that’s the news for now, from Nike. Follow the jump for the official word. [click to continue…]
On Halloween we jokingly commented that while we enjoyed TAVIK’s Shreddie Munster edit, it was missing their bikinis. Well, that comment obviously didn’t go unnoticed and TAVIK’s Nicole Kegley sent us this little “Pinapple Samba” edit featuring model Sahara Ray two pineapples and a really big knife, saying: “I mean a hot girl, tropical fruit, and a machete- whats not to love!” Well, nothing we guess.
Nixon’s new The Baja watch does quite a bit more than simply tell the time.
The Baja’s protective angled bezel conceals an arsenal of digital assets including: compass, flashlight and thermometer, strapped with a nylon cuff and band.
Now, if only it had a tide function it might be the perfect watch for a trip to Baja. . .
Yes, pro snowboarders get paid to wear the clothes they wear, but sometimes it’s interesting to hear them explain just why they like to wear what they wear. In this edit Alex Yoder explains the Patagonia Untracked Kit and he makes it sound pretty good.
Spy is rolling out its third collab with The Seventh Letter and this time the Platoon goggle features the art of Jersey Joe, aka RIME.
RIME’s complex characters—inspired by Garbage Pail Kids trading cards, Looney Tunes, and comic strips—are intended to live in the grittiness of the outdoors rather than a sterile gallery, making the Platoon the perfect open air canvas for his lines. With classic graffiti style and an irreverent approach to everything he does, the SPY + RIME Platoon is part of the ever-evolving curation between the world-renowned Seventh Letter Crew and SPY.
It’s like subway cars on your head. . . follow the jump for the official word from Spy. [click to continue…]