After leaving the floundering mess that has become Andy Mooney’s Quiksilver (where sales dropped 19 percent last quarter and the stock is down 75 percent year to date), Kelly Slater mentioned that he had some ideas about something new. Today (September 8, 2014) we all know where those ideas are headed with the launch of Mr. Slater’s new clothing line backed by Gucci, Puma, and Volcom parent corporation The Kering Group. It’s called Outerknown. And this is what Kelly had to say about it on Instagram this morning:
It’s been a long time coming and I’m proud to let you know that the clothing brand I’ve been working on has launched our ‘Handshake Website” at Outerknown.com this morning. Our team, lead by designer John Moore and supported by our strategic partner, The Kering Group, are tirelessly working on a brand that blends the relationship between style, sustainability, and travel. I believe we have an obligation to build better products and understand the way our consumption impacts the world around us. In saying that, the focus of our brand is to make a product that has a positive effect on every possible level. I look forward to telling you more as the brand develops.
From the cool stuff they’re doing on their Insta feed, and our trust in Slater’s instincts we’d have to say we’re looking forward to seeing where this Outerknown things leads. . . even if it is being funded by one of the largest fashion megacorps in the world. The bummer is we won’t see any product on the streets until Fall 2015.
Vans have always been our number one choice for after riding activities, but we can’t say our feet always stayed warm and dry. In fact, we’ve frozen our feet for fashion many times. That’s why it’s nice to see this new line of Vans Mountain Edition Sk8-His and Eras that have been winterized for our protection.
Designed for the elements, the Era MTE and Sk8-Hi MTE are re-engineered Classic silhouettes with weather-resistant builds. Premium Scotchgard™ protected uppers, fleece linings and a heat retention layer between sock liner and outsole keep the feet warm and dry. The original vulcanized waffle mold is reversed and extended to form a lug outsole that provides upgraded traction on wet surfaces and in snow.
Warm, cozy, dry and good looking. That’s about all we could ask for. Follow the jump for the official word from Vans. [click to continue…]
Nixon is following in the footsteps of other luxury brands by taking their products directly to the customers with two new European brand stores. Today, (September 4, 2014) Nixon opened a store in Paris’ le Marais district. And in October they will open a store in London as well.
These new locations premiere Nixon’s Horizon marketing concept. The horizon line is a reference to a common thread, which runs through the Nixon landscape—oceans, mountains, concrete jungles. A subtle nod to the diverse environments of surfing, snowboarding and skateboarding, the horizon line is more of an ownable design point of view than a literal interpretation. It becomes the canvas for the Nixon story, allowing us to showcase our perspective and products in a bold, distinct way.
Appears to be just one more step toward Nixon running everything their way. For the official word from Nixon including Paris store location and business hours, please follow the jump. [click to continue…]
In a apparent race to free itself of anything that holds any real value, slogging surf clothing giant Billabong has reportedly sold its 51 percent stake in SurfStitch, and sold Swell.com to a “consortium of investors” including SurfStitch founders Justin Cameron and Lex Pederson for US$35 million, according to a story on Just-style.com.
“The transactions aligns with the seven point turnaround strategy announced at our AGM last December,” said Billabong CEO Neil Fiske. “In recent months we have begun the process of taking over the branded websites previously outsourced to SurfStitch. With these agreements we can accelerate our investment in the online presence and digital marketing of brands such as Billabong, RVCA, and Element, which will engage our ore consumers and in turn benefit the wider business.”
If we’re hearing this right Fiske believes he’s strengthening Billabong’s online presence by selling off their online properties. Interesting strategy, indeed.
We’ll admit it. We’re suckers for every single version of the Vans Old Skool that ever comes out. That’s why we’re pointing out this new Kyle Walker Collection.
. . . the Oklahoma native customized a Vans Slip-On ‘59 Pro and the staple Old Skool ‘92 Pro with premium pig suede uppers, corduroy details and custom insole artwork on Vans proven ULTRACUSH HD technology by Kyle’s good Oklahomie, Brian Nichols. The Vans Pro Classics Kyle Walker pack is equipped to maximize performance with enhanced cushioning and durability for the long haul while still looking clean and classy in true white and burgundy color schemes.
The good news is that these shoes are available only at finer skate shops worldwide (are there any left?).
Thought you just did the Agenda Show? Oh no, you’re not done yet. The best Agenda Show, at their new NYC Javits Center North location rolls out Monday and Tuesday, July 21-22, 2014 and there is still time to register.
Agenda:NYC occurs twice a year during New York Men’s Market Week. During this week, a total of seven trade shows take place and the city is inundated with thousands upon thousands of men’s fashion buyers, media and tastemakers. One of the more intimate gatherings in scale, the Agenda:NYC show takes place in the heart of Manhattan, and hosts around 250 brands across roughly 100,000 square feet.
Want to know more? Click the link and be enlightened.
[Link: Agenda NYC]
Ryan Burch builds it and rides it. But that means he also spends a lot of time in the sun and it’s apparently why he wears a nice pair of Spy Alcatraz sunnies.
. . . a young pro surfer that not only shapes his own equipment, but questions and pushes design to new, truly unique places. Often seen anywhere from Cardiff to Bali riding anything from homemade 9’6″ logs to a 4′ block of foam, take in the intricacies surrounding Burch’s love of board design and reeling point breaks over a pot of jet black java.
And now we know.
A new show titled Deathstar Blues at Denver, Colorado’s Blackbook Gallery features art (and commerce) from the intersection of skateboarding and Star Wars. Specifically Vans and Santa Cruz Skateboard’s new licensed Star Wars gear and some skateboarding art inspired by the seminal sci fi movies (like Derek Keenan’s AT-AT made entirely of upcycled skateboards on the right) .
Skateboarding and Star Wars are two of the biggest creative endeavors and commercial outlets of the past 40 years. Both gained immense popularity going into the 1980’s creating generations of devoted fans and successful consumer related brands that continue to thrive. As part of our June exhibit “Deathstar Blues” we will be hosting a “First Look” of new Star Wars merchandise from two iconic American brands – Vans Shoes and Santa Cruz Skateboards. We will also have an exhibit of Star Wars inspired artwork featuring Axel Geittmann, Sket-One, RYCA, Hari & Deepti and The Gropes.
The show runs until June 20, 2014. Blackbook is located at 555 Santa Fe Dr. in Denver, Colorado.
[Link: Blackbook via Boing Boing]
When a company formerly known as a skateboard brand announces a “new website devoted solely to skateboarding,” it’s obvious that they’ve outgrown their neighborhood.
Are Supra’s fashion buyers so annoyed by skateboarding that the company had to bump all their skate content out into its own site? Here’s how Supra explains it:
With the amount of content being captured on a daily, we decided to dedicate a site for the skate team,” said Dennis Martin, skate marketing. “We will be updating this site with content focused around skateboarding, the team, and anything we find interesting. So hold on to your beer, it’s SupraSkateboarding.com.
More skateboarding content is always good, and more Supra is good, too. You’ll have to check it out yourself by clicking the link.
[Link: Supra Skateboarding]
Spy Optic is celebrating 20 years of sunglass making with the Happy 20 Collection. The retro forward sunglasses come in three limited edition styles: the Fore, the Union, and the Heir.
“SPY has now been on the vanguard of eyewear evolution for twenty years,” says Michael Marckx, SPY president and CEO. “The Happy 20 Collection combines our distinct design heritage with our current technologies to make something for people who have been with SPY all along and for those who are just hopping on the train. Plus, we give a nod to where we are all headed. In any form, we promise you’re in for a fun ride.”
The glasses are built with recycled metals, plus Spy’s 100 percent biodegradable Plantate frame material. And, they feature Happy Lenses as well. Thought they wouldn’t? The retail from between $130 to $170. For the official word from Spy, follow the jump.
[click to continue…]