Nixon is following in the footsteps of other luxury brands by taking their products directly to the customers with two new European brand stores. Today, (September 4, 2014) Nixon opened a store in Paris’ le Marais district. And in October they will open a store in London as well.
These new locations premiere Nixon’s Horizon marketing concept. The horizon line is a reference to a common thread, which runs through the Nixon landscape—oceans, mountains, concrete jungles. A subtle nod to the diverse environments of surfing, snowboarding and skateboarding, the horizon line is more of an ownable design point of view than a literal interpretation. It becomes the canvas for the Nixon story, allowing us to showcase our perspective and products in a bold, distinct way.
Appears to be just one more step toward Nixon running everything their way. For the official word from Nixon including Paris store location and business hours, please follow the jump. [click to continue…]
In a apparent race to free itself of anything that holds any real value, slogging surf clothing giant Billabong has reportedly sold its 51 percent stake in SurfStitch, and sold Swell.com to a “consortium of investors” including SurfStitch founders Justin Cameron and Lex Pederson for US$35 million, according to a story on Just-style.com.
“The transactions aligns with the seven point turnaround strategy announced at our AGM last December,” said Billabong CEO Neil Fiske. “In recent months we have begun the process of taking over the branded websites previously outsourced to SurfStitch. With these agreements we can accelerate our investment in the online presence and digital marketing of brands such as Billabong, RVCA, and Element, which will engage our ore consumers and in turn benefit the wider business.”
If we’re hearing this right Fiske believes he’s strengthening Billabong’s online presence by selling off their online properties. Interesting strategy, indeed.
We’ll admit it. We’re suckers for every single version of the Vans Old Skool that ever comes out. That’s why we’re pointing out this new Kyle Walker Collection.
. . . the Oklahoma native customized a Vans Slip-On ‘59 Pro and the staple Old Skool ‘92 Pro with premium pig suede uppers, corduroy details and custom insole artwork on Vans proven ULTRACUSH HD technology by Kyle’s good Oklahomie, Brian Nichols. The Vans Pro Classics Kyle Walker pack is equipped to maximize performance with enhanced cushioning and durability for the long haul while still looking clean and classy in true white and burgundy color schemes.
The good news is that these shoes are available only at finer skate shops worldwide (are there any left?).
Thought you just did the Agenda Show? Oh no, you’re not done yet. The best Agenda Show, at their new NYC Javits Center North location rolls out Monday and Tuesday, July 21-22, 2014 and there is still time to register.
Agenda:NYC occurs twice a year during New York Men’s Market Week. During this week, a total of seven trade shows take place and the city is inundated with thousands upon thousands of men’s fashion buyers, media and tastemakers. One of the more intimate gatherings in scale, the Agenda:NYC show takes place in the heart of Manhattan, and hosts around 250 brands across roughly 100,000 square feet.
Want to know more? Click the link and be enlightened.
[Link: Agenda NYC]
Ryan Burch builds it and rides it. But that means he also spends a lot of time in the sun and it’s apparently why he wears a nice pair of Spy Alcatraz sunnies.
. . . a young pro surfer that not only shapes his own equipment, but questions and pushes design to new, truly unique places. Often seen anywhere from Cardiff to Bali riding anything from homemade 9’6″ logs to a 4′ block of foam, take in the intricacies surrounding Burch’s love of board design and reeling point breaks over a pot of jet black java.
And now we know.
A new show titled Deathstar Blues at Denver, Colorado’s Blackbook Gallery features art (and commerce) from the intersection of skateboarding and Star Wars. Specifically Vans and Santa Cruz Skateboard’s new licensed Star Wars gear and some skateboarding art inspired by the seminal sci fi movies (like Derek Keenan’s AT-AT made entirely of upcycled skateboards on the right) .
Skateboarding and Star Wars are two of the biggest creative endeavors and commercial outlets of the past 40 years. Both gained immense popularity going into the 1980’s creating generations of devoted fans and successful consumer related brands that continue to thrive. As part of our June exhibit “Deathstar Blues” we will be hosting a “First Look” of new Star Wars merchandise from two iconic American brands – Vans Shoes and Santa Cruz Skateboards. We will also have an exhibit of Star Wars inspired artwork featuring Axel Geittmann, Sket-One, RYCA, Hari & Deepti and The Gropes.
The show runs until June 20, 2014. Blackbook is located at 555 Santa Fe Dr. in Denver, Colorado.
[Link: Blackbook via Boing Boing]
When a company formerly known as a skateboard brand announces a “new website devoted solely to skateboarding,” it’s obvious that they’ve outgrown their neighborhood.
Are Supra’s fashion buyers so annoyed by skateboarding that the company had to bump all their skate content out into its own site? Here’s how Supra explains it:
With the amount of content being captured on a daily, we decided to dedicate a site for the skate team,” said Dennis Martin, skate marketing. “We will be updating this site with content focused around skateboarding, the team, and anything we find interesting. So hold on to your beer, it’s SupraSkateboarding.com.
More skateboarding content is always good, and more Supra is good, too. You’ll have to check it out yourself by clicking the link.
[Link: Supra Skateboarding]
Spy Optic is celebrating 20 years of sunglass making with the Happy 20 Collection. The retro forward sunglasses come in three limited edition styles: the Fore, the Union, and the Heir.
“SPY has now been on the vanguard of eyewear evolution for twenty years,” says Michael Marckx, SPY president and CEO. “The Happy 20 Collection combines our distinct design heritage with our current technologies to make something for people who have been with SPY all along and for those who are just hopping on the train. Plus, we give a nod to where we are all headed. In any form, we promise you’re in for a fun ride.”
The glasses are built with recycled metals, plus Spy’s 100 percent biodegradable Plantate frame material. And, they feature Happy Lenses as well. Thought they wouldn’t? The retail from between $130 to $170. For the official word from Spy, follow the jump.
[click to continue…]
Quiksilver’s big plans to turn the company around with the help of former Disney Consumer Products chairman Andy Mooney don’t seem to be working out so well if financials for the quarter ending April 30, 2014 are any indicator. Analysts expected Quiksilver’s loss for the most recent quarter to be in the in two cents a share range, but the loss last quarter was 15 cents a share. A year ago it was only a 12 cents a share loss, according to a story on MarketWatch.
How are Mooney’s plans working? Take a look at this:
During the latest quarter, sales at its namesake brand declined 7% to $167 million excluding currency impacts. At its Roxy brand, sales dropped 6% to $121 million, and DC brand sales fell 19% to $103 million, also excluding currency fluctuations.
In addition to losing Kelly Slater (who now looks like he got out just in time) Quiksilver lost $53.1 million in the last quarter, up from $32 million during the same period a year ago. And it appears the worst is not over.
The company expects that the general sales trends of recent quarters will continue into the second half of the fiscal year, with continued net revenue declines in the North America and Europe wholesale channels being partially offset by net revenue growth in emerging markets and e-commerce.
Where do they go from here? Seriously? Quiksilver Princess Division?
Raen kicks down a little classic heavy-frame style with their new Archar.
. . . a tip of the hat to the squared off old-schoo of Raen styles past with a modern updated appear. Details inlude a knocked out bridge and metal appliqué above the brown and on the temple. The archer offers an option for the new Stout or Ripple acetate.
And yes, they look good $135 dollars (and free shipping). Click the link to snatch some up.