PacSun Borrows New Ad Campaign

by The Editors on May 23, 2014

Epss Pacsun

The entire fashion world is based on clever carbon copy cloning. Big business lets the little brands do all the work and then when something starts trending they roll in and knock it off. Now, that’s what LA based micro label Echo Park Surf Squad is accusing our least favorite action sports mall retailer PacSun of doing.

Today (May 23, 2014), PacSun launched their new Golden State of Mind advertising campaign which features a slew of images of waves Photoshopped into photos of iconic locations where waves shouldn’t be. According to a post on Reddit this adding waves to photos is something EPSS has been doing for over a year. Above is photo evidence: top photo is EPSS’s original. Bottom photo is a PacSun knock off.

Here’s what EPSS says:

We’ve been a brand with integrity, sewing and making our clothes from scratch in Los Angeles since early 2012 and slowly building. It started off as a joke, us photoshopping a wave in Echo Park Lake and we just laughed. My friend and co-founder have been posting photos like this regularly on our Instagram account since then. . . Cut to May 23rd, 2014 (today) and I wake up to a bunch of emails saying Pac Sun lifted our entire campaign, our entire theme for themselves. . . Please help us get the awareness out there and know that NONE of your creative ideas are sacred.

We feel for EPSS, but also aren’t missing the irony of their complaints when most of their products are based on borrowed art/logos (Santa Cruz Skateboards, Powell, Suicidal Tendencies, Huntington Beach, etc. . . ) That doesn’t excuse PacSun’s “creative team” from blatantly ripping them off, but remember, PacSun’s highly paid marketing and design professionals are on deadline and under pressure. They can’t be expected to come up with their own ideas. That would be much too time consuming and in teen fashion it’s all about speed.

[Link: Reddit]


Belief Is Busy Earning In NYC

by The Editors on May 22, 2014

Belief skate shop keeps things rolling in Queens and here’s a little taste of what they have on the upward for Spring 2014. This edit was shot by and edited by Sean Colello and features: Rick Castaneda, Dennis Miron, Joseph Gil, Karim Callender, Victor Reyes, Alejandro Batista, and Jamel Marshall. Looks all good from here.

[Link: Belief]


Oakley Looks Back For Inspiration

by The Editors on May 20, 2014

When company founders leave, those who remain are forced to come to terms with exactly who the company is and what it is supposed to be. This can be made even more difficult when the company is purchased by a huge, international company and managers there begin wondering what their new brand has planned for the future. Oakley seems to be in that position right now.

Since founder Jim Jannard sold the company in 2007 it seems Oakley has been struggling for some kind of path forward. Their sports eyewear continues to sell well, but recently they’ve launched nothing in the way of innovative products.

This edit titled A Story of Disruption narrated by James T. Kirk Kevin Spacey is a reminder of all the “disruptive” innovative things Oakley has done. The idea is probably to suggest to all of us that a company with such an innovative past will continue to creative innovative products in the future. Sadly, there is nothing in the film to suggest there are any such products on the horizon. Only the promise that people with a space age home office must be able to come up with something that will make a “new and better future.” Guess we’ll just wait and see. . .


Beach, Boobs, Boards & A Bronco

by The Editors on May 5, 2014

Desillusion Magazine created a nice little behind the scenes film of Jason Lee Parry shooting the Globe Spring 2014 look book. We were able to make it through this edit (where sometimes we don’t) thanks to the use of color, good lighting, focus, oh, and topless and/or nude girls. The results of this Mauntauk Summer edit can be viewed in Desillusion Magazine Issue 45 Tome 1 (their new hardcover book format) in a story titled First We Feel, Then We Fall. Click the link to order it up.

[Link: Desillusion]


Rodrigo TX Joins 9Five Eyewear

by The Editors on May 1, 2014


Vans + Star Wars = Force Collection

by The Editors on May 1, 2014

Vans-X-Star-Wars Classics-Footwear-Collection

We just can’t stop smiling every time we see the Yoda Aloha print. Vans has hooked up an official license with Star Wars and they didn’t slack on the project at all. They’ve got a six-piece Classics collection featuring Boba Fett, Stormtroopers, Darth Vader, and the Death Star and another set from Vault.

Vans takes off to a galaxy far, far away for an out-of-this-world collection featuring artwork from the original Star Wars trilogy. The Force is strong in this intergalactic offering that extends from Classics and Vault by Vans footwear to men’s apparel and women’s accessories. By combining heritage Vans prints with iconic Star Wars characters, both entities present a truly unique capsule this universe has never seen before.

The Vans x Star Wars Classics and Apparel collection hit Vans retail stores and other select locations in June. For the official word from Vans and photos of nearly everything in the Classics and Vault collections, follow the jump. [click to continue…]


Electric Purges Bolt Logo From Website

by The Editors on April 30, 2014

Electric Ba

Remember that Electric “lightning-bolt-in-a-circle” logo that was causing so much grief like yesterday? The one that looked surprisingly similar to a logo found in secret Ku Kluz Klan documents? Well, it’s been purged from the Electric website entirely (see the before and after above). Gone. Now the site’s header simply says Electric California, just like their URL. Fast work on the part of Kering’s action sports accessory brand. And likely the right thing to do considering the backlash.

Meanwhile, check out hese fabulous new watches? The Electric Dive 02 is a dressy, sporty, fashionable watch that still has the lightning bolt logo on it’s face. Can’t change everything overnight right? Click the link for more on the watches.

Dive 02

[Link: Electric California]


Supra Goes Big In Japan Alright

by The Editors on April 29, 2014

Japan Supra

Things will happen while they can and Supra has launched their first Tokyo retail store (featuring a rooftop skatepark with a view). It’s easy when you’re big in Japan

Located in the bustling Diver City shopping plaza in Odaiba, SUPRA Tokyo is a bright, wide open space reflecting the Southern California aesthetic of SUPRA’s birthplace. The new store offers a full selection of footwear and apparel for men, women, and children with the addition of special releases exclusive to Tokyo. “After overwhelming support of the SUPRA Tokyo Pop Up store in Shibuya, we wanted to offer all of the loyal clients a permanent shopping destination,” said Angel Cabada, SUPRA co-founder.

The new store is loved at Diver City Tokyo Plaza, 1-1-10 Aomi Koto-ku, in Tokyo. Follow the jump for the official word from Supra. [click to continue…]


Electric CEO Response On Facebook

by The Editors on April 28, 2014

Electric Facebook

In a post on the Electric Facebook page company CEO Eric Crane said the following to what appears to be employees of the company:

An unmistakable similarity of our logo to a logo used by an extinct racist/nationalist group has been brought to our attention. We first becme aware of this comparison through a post to our Facebook site, it then showed up on a few other blog threads. Although it is not a registered hate symbol, the logo appears on an 80 year old pamphlet in a photo depicting a man dressed in racist garb.

In no way is ELECTRIC connected to, or inspired by anything related to discrimination, racism, or otherwise . . . and we will never be. The ELECTRIC mark’s resemblance to something that was used by a select few in an ugly part of America’s heritage is purely coincidental. Our logo was developed as a product of design refinement of the original volt, with simplification as the goal.

The ELECTRIC brand has been built over the last 15 years using the image of a lightning bolt to represent the positive and creative energy harnessed in the products we make. The logo has come to represent the shared passion of our international team of athletes, employees, and ambassadors to improve the experience both in and out of the water, on and off the mountain, and life in between.

The ELECTRIC brand stands for so much more than just a logo, or someone’s perception of what we are about. The energy and effort that have gone in to the company over the years have been extraordinary, we have a lot to be proud of.

Please reassure all that any connection implied of ELECTRIC to anything racists is preposterous and at best unfortunate. We have been discussing the issue internally each day and addressing the few inquiries we have gotten from our family, friends, and customers. Please don’t let this get you down!

If you or anyone you know has any questions regarding this issue, please feel free to let me or your manager know.

And yes, it all sounds reasonable though unfortunate.

[Link: Electric Facebook]


Electric Logo & Secret KKK Documents

by The Editors on April 24, 2014

Electric Kkk

Several readers have pointed out that the Electric logo (on the above left) looks very similar to a graphic seen in some 1940s Ku Klux Klan literature (above right). And if you look closely at the image on the right, you’ll notice that they do have a valid point. The logo on the cover of White Community is absolutely identical to Electric’s double lightning bolt in a circle logo. We’re guessing no one will say this was purposeful or a logo lift at all, but it seems an odd coincidence, doesn’t it? Then again, Electric’s been doing lightning bolts in circles for years.

For the complete story on the man in the photo (Klan Buster Stetson Kennedy), click here.

[Link: Agnarchy]