Forrest Shearer Feels The Zeal

by The Editors on March 16, 2015

Forrest Shearer Marquee

See that little, tiny spec on that monstrous white wall? That’s Forrest Shearer, the newest member of the Zeal Optics team, working his big mountain magic. Now, he’s going to charge all the harder because he’s got some proper eyewear showing him the way (and someone paying him to wear it) which isn’t all bad these days.

“Forrest is one of the most legendary and inspiring snowboarders out there, and we’re so excited to have him in the ZEAL Family as he holds a passion that is found deep within every ZEAL ambassador,” says ZEAL Marketing’s Mike Lewis. “A passion and desire to explore more and a constant push to challenge himself and those around him to make the world a better place with his work with the POW Riders Alliance makes Forrest a perfect fit with the brand.”

For the official word from Zeal, please follow the jump. [click to continue…]


9Five’s Spring Lookbook Gets Wet

by The Editors on March 12, 2015

9 Five kicks this lookbook video off with a little message to Luxottica’s Ray Ban brand and doesn’t slow down from there. All we can say is — trucks to your forehead.

[Link: 9 Five]

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Jim Jannard Buying Up Hanalei Bay

by The Editors on March 12, 2015

JannardOakley and Red camera founder (and #462 on Forbes Billionaire List) Jim Jannard is apparently buying up a couple beach front lots on Kauai’s North Shore according to a story in Pacific Business News.

Jannard is under contract to purchase several adjacent Hanalei Bay beachfront homes about a quarter-mile up the beach, a source tells PBN. . . . Jannard’s Kauains LLC in 2012 purchased a 23,162-square-foot parcel of land on Weke Road in Hanalei for $13.35 million from Jan Hailey Revocable Trust, near his current purchases. He sold it to Waioli Surf Shack Holdings LLC for $15 million a year later, according to public records.

If you’re going to own a strip of beach front somewhere in the world, it might as well be Hanalei Bay, right?

[Link: Pacific Business News]


Quiksilver Postpones Earnings Report

by The Editors on March 4, 2015

Unknown-4Well, this isn’t good news. Quiksilver today (March 4, 2015) postponed its first-quarter financial report due to a “possible error,” according to a story on Fox News.

The company’s audit committee is investigating a “revenue cut-off issue” first noticed by management. . . The company was scheduled to post earnings Thursday. It expects to announce a new date for the release later this month. The audit committee will provide an update on the investigation at a March 16 board meeting.

In the meantime, shares of the company dropped 16 cents to $1.83.

[Link: Fox News]


Brothers Marshall Know What’s SUP

by The Editors on March 3, 2015

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Leave it to the Brothers Marshall to sum it all up in one T-shirt. ‘Sup, bro?

[Link: Brothers Marshall]


Dragon Throws A Big Shadow Collection

by The Editors on March 3, 2015

Dragon introduces the new Shadow Collection for 2015. A grouping of three silhouettes (the DS1, DS2 and Mansfield) that are based on their frameless lens technology.

. . . the Shadow Collection. . . a unique shield lens that creates a sleek, sophisticated aesthetic. This is combined with hand-made, Italian crafted frames and the assurance of the premium quality Dragon is known for. The name aside, this distinctive collection is for those looking to set themselves apart from the crowd.

For more info, click the link.

[Link: Dragon]


Spring Break Reminder From Reef

by The Editors on March 2, 2015

Here’s a little reminder from Reef: spring break is coming. Oh, and something about shoes or something. Where are you going?

[Link: Reef]


Surfer Matt Pagan Now On Matix

by The Editors on February 24, 2015

Matix Clothing says they are proud to welcome surfer Matt Pagan to their team.

A Los Angeles native with a thirst for chasing waves, charging in any type of surf, and a positive attitude that is infectious. We are certain that this will not be the last time you see Matts powerful surfing style come across the pages of your favorite surf publication or surf website, take note!

Sounds like a perfect match up.

[Link: Matix Clothing]


Nike Vision Launches Nike SB Line

by The Editors on February 24, 2015

Nikesb Sunnies

Watch out Oakley, Nike Vision is bringing heat to the skate and snow sunnies game with their debut line of Nike SB sunglasses. The shades all feature hand-crafted acetate frames and come in the following three styles and builds:

Nike Achieve (left column): A supple leather inlay and laser-etched Nike SB branding set the Achieve apart. Inspired by professional snowboarder Spencer O’Brien, the unisex style features a six-base frame coupled with a polished metal nose bridge. Includes minimal Nike SB branding on the interior. (MSRP $196)

Nike Volition (middle column): The Volition features premium metal details, including a semi-rim and a six-base frame. The retro-inspired design is complemented with minimal Nike SB branding: the swoosh on the frame’s exterior, crafted from premium metal. Subtle yet bright color pops ensure that the Volition remains on-trend. Metal pins alongside the lenses match minimal SB branding on the interior. (MSRP $196)

Nike Volano (right column): Featuring an acetate frame with full rim, the Volano is built with a six-base frame and tortoise-inspired color way, accented by Nike SB’s iconic logo. The classic silhouette features pops of color to provide a timeless yet modern design. (MSRP ranges from $156-$176)

Those who are down with the swoosh on their feet might find a few of these a viable (although spendy) option in the battle against the burning ball of fire in the sky.

[Link: Nike Vision]

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Dragon Partners With USSA Events

by The Editors on February 23, 2015

Dragon DealDragon Alliance is upping their presence at USSA events like the US Grand Prix in a new deal with Crown Sports United.

“With revolutionary technology like the first fully frameless snow goggle and our new Swiftlock Lens Change System, we constantly strive to enhance the experience of being in the mountains,” said Dragon Alliance Founder and Chief Executive Officer Will Howard. “We are excited to leverage this opportunity with Crown Sports to engage more fully with USSA supporters and the winter recreation community.”

This new agreement will reportedly see the integration of Dragon signage, on-site marketing space, in-event promotion, video content on broadcast and in-event, and promotion on USSA social media channels for the eyewear company. For the official word from Dragon, please follow the jump. [click to continue…]