PacSun Files For Bankruptcy Protection

by The Editors on April 9, 2016

pacsun_logo-tm.jpgAfter nearly a decade of losing money Pacific Sunwear of California has finally filed for bankruptcy protection according to a story on

Citing “significant and unusual trading,” lawyers for the retailer asked a judge to restrict trading on Thursday due to concerns that a significant change in ownership could impair its ability to use tax benefits on operating losses down the road. . . Founded in 1982 as a surf shop, PacSun has posted an annual net loss since the financial crisis hit in 2008.

In what has become standard practice, the company is hoping to hand off all its debt then go private with Golden Gate Capital where the new owners can run the whole game over again in a portfolio that includes Eddie Bauer, California Pizza Kitchen, Red Lobster, and J.Jill.

For a more informed discussion of the topic click here for Jeff Harbaugh’s take.

[Link: Reuters]



Smith’s life Beyond Walls: Galapagos

by The Editors on April 1, 2016

Smith’s web series Life Beyond Walls continues as surfers Dillon Perillo, Brett Barley, and Mike Gleason followed the footsteps of Charles Darwin, enduring 16 hours of travel to reach the little known surf destination of San Cristóbal in the Galapagos. The island, with a population under 6000, is home to the oldest permanent settlement of the archipelago and where Darwin first went ashore in 1835.

They say that misfortune is the test of true friendship. Through lost surfboards, missed waves, encounters with black lizards, tortoises, and sharks, the crew set out using one of only ten boats allowed into the waters along the northern coast to get an El Niño swell that was due to hit the island. . . This is the story of their pursuit of a new kind of adventure and finding the unique. Bonds were built experiencing the new, charting the uncharted, discovering, exploring and pursuing the thrill.

Sounds like a good trip to be on.

[Link: Smith]


Zeal Introduces Doggles For Dogs

by The Editors on April 1, 2016

ZEAL Optics announced today (April 1, 2016) that it has officially let the dogs out, with the release of its new canine-friendly eyewear collection, Doggles. The new line, ranging from full-wrap glacier styles for arctic travel, to stylish, yet rugged beachwear for the pup on the playa, hits storefronts today. And yes, they are “bacon-infused.”

For the official word from Zeal, please follow the jump.
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Vans Stays Gold For 50th Anniversary

by The Editors on March 22, 2016


In a continued celebration of its 50-year anniversary, Vans releases the Gold pack to further commemorate the momentous milestone of “Off The Wall” heritage.  For the official word, please follow the jump.

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Burton Cuts About 40 Employees

by The Editors on March 17, 2016

burton_logo-tm.jpgIn what could be called the “Day before St. Paddy’s Day Massacre” the Burton Corporation reportedly cut 4 percent of their 900 member global workforce on Wednesday, March 16, 2016 according to a story on

Burton President John Lacy framed it this way in a memo to the company’s remaining employees:

What that really means is that we had to let some good people go. Friends and colleagues were affected in every area of our business, and in multiple regions, and it isn’t easy to say goodbye. We’ve now talked directly with everyone affected by these changes, and our HR team is working with each of them to provide full service support during this transition. These decisions are not easy nor are they taken lightly. Please know we will be doing everything we can to help ensure these individuals have the tools and backing they need to take on this next chapter.

According to the post cuts include “multiple key sales roles, such as sales director for Anon/Analog, the women’s brand manager and some product developers.” We also hear the Burton LA store will be closing soon and the NYC store will move to a more economical location. For the entire letter from the president, please click the link to Yobeat.

[Link: Yobeat]

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Eric Crane & Crew Unplug Electric

by The Editors on March 17, 2016

electric.pngKering, the monstrous French fashion company that still owns Volcom, announced yesterday (March 16, 2016) that they have unloaded the Electric brand to CEO Eric Crane and his management team.

The transaction, which is effective today, includes all the assets of Electric and the rights attached to the brand. . . Electric, a Californian premium sports and lifestyle brand that sells accessories including sunglasses, goggles and watches, was acquired by Volcom in 2008.

That’s probably the best route to freedom for everyone involved. For the official, though vague, word from Kering, please follow the jump. If you pay for the executive edition of that shopping eating blog, you can get a little more info from Mr. Crane, via Tiffany right here. Or get an even better version for free at Tea-Dub Business.

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Nixon Finally Gets Smart With Android

by The Editors on March 16, 2016


Today (March 16, 2016), Nixon is at Switzerland’s world famous watch and jewelry expo Baselworld to rollout The Mission, their first ever smartwatch powered by Google’s Android Wear and Qualcomm’s Snapdragon Wear 2100 system-on-a-chip. In otherwords, a real-deal Android smartwatch designed specifically with action sports in mind.

The Mission features a suite of custom applications tailored to action sports, as well as industry-leading durability and a category-first 10-ATM (100 meter) water-resistance rating. In addition to the full capabilities of the Android WearTM platform and apps, the smartwatch introduces Nixon’s custom Mission app powered by Surfline and Snocountry. The Mission app places live conditions information at a glance of the wrist and features a custom activity-tracking application developed in partnership with Trace, the leader in action sports activity tracking.

And with built-in GPS, this watch could be a prime  replacement for the Garmin fenix 3 that is currently occupying our wrist. But we won’t be sure about that until we get one to test out for a couple weeks. For the official word from Nixon, please follow the jump.

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Vans Pro Classic Anniversary Collection

by The Editors on March 15, 2016


Vans is continuing their 50th Anniversary celebration with the release of their Vans Pro Classic Anniversary Collection tomorrow, March 16, 2016.

Anecdoted by its original year of release, each style in the Vans Pro Classics Anniversary Collection pays homage to influential cultural milestones from Vans’ groundbreaking era of 1966-2000. What began as simple renovations in color, fabric and shape bolstered true connections with action sports icons such as original Dogtown Z-boy Stacy Peralta, celebrated surfer Duke Kahanamoku, and Vans’ skateboarding legend Christian Hosoi.

For the official word from Vans and a closer look at all the shoes, follow the jump.

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Leonardo Fioravanti Joins Smith Global Team

by The Editors on March 9, 2016


Italy’s Leonardo Fioravanti is the newest member of the Smith Global Surf Team.

“Smith is very excited with the addition of Leo to our athlete portfolio,” says Carlos Alves, Director of Marketing at Smith. “Leo is a world class surfer who will bring lots of energy and authenticity to the Smith brand. We are honored to have Leo as part of Smith family.”

For the official word from Smith, please follow the jump.

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Jack Freestone Lands Nixon Global Spot

by The Editors on March 8, 2016


Jack Freestone has joined Nixon’s global surf team. He’s been wearing the watches for a while, so this is really a promotion.

“It’s exciting to have Jack officially represent Nixon front-and-center,” said Nixon Marketing Manager, Michel Murciano. “He is a part of a new generation in professional surfing and has the ability, smarts and style to take Nixon to a new level.”

For the official word from Nixon, please follow the jump.

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