Richer Poorer Bought By

by The Editors on November 16, 2015

Richer_Poorer_Webby_t286Richer Poorer, the other Orange County, California sock and apparel brand has been purchased by according to a story on Orange County Business Journal.

“We’ve been acutely focused on building a strong brand identity, authentic voice and quality product since we launched five years ago,” company co-founder and Chief Executive Iva Pawling said in a news release. “The next growth phase for Richer Poorer requires significant resources, e-commerce expertise and ability to scale, all of which the team brings to the table.

Sound like a pretty good exit, too.

[Link: OCBJ]


All New Geoff Rowley Solos From Vans

by The Editors on November 9, 2015


The new Vans Rowley Solos are arriving in new colors just in time for the Holidays (and to curb those sore heels).

Inspired by the original Vans Era, one of the first shoe models ever built by skateboarders for skateboarding, the new Vans [ROWLEY] SOLOS transform the legendary Vans silhouette to create a revolutionary model that performs even better, featuring Vans’ DURACAP reinforced natural canvas textiles and premium suede uppers with Vans’ ULTRACUSH HD high-impact polyurethane cushioning, all grounded on Vans’ ORIGINAL WAFFLE outsole.

For the official word from Vans, please follow the jump.


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2016 Reef Hot Teen Ass Video Out Now

by The Editors on November 3, 2015

Reef adds another chapter to the bible of backsides with this 2016 Reef Calendar Girl video.

For this year’s Miss Reef calendar, the young, nomadic photographer Kate Bellm was unleashed into the jungles of Costa Allegre for her wanderlust interpretation of Just Passing Through. She took an edgy perspective but retained the mystery of Miss Reef. The final result was twelve months worth of youth culture-driven pop art of Miss Reef in cerulean lagoons and lush tropical woodlands of the Pacific Mexican coast, all with Miss Reef falling into Bellm’s brand of mischief and adventure.

And it’s not sexist because they had a girl shoot the photos.


Curren Caples Cool Enough For Nixon

by The Editors on October 28, 2015

All around transition wizard Curren Caples has been “voted” on to Nixon’s global gang of wrist jewelry wearers.

“Curren brings a refreshing style to going big and he makes the hardest tricks look easy,” said Tony Hawk. “I’m honored to be on the same team as him.” . . . Curren’s devotion to skateboarding began when he was very young with him earning a spot onto the legendary Flip Skateboards team at the age of 13 and then turning pro two years ago. An impressive transitional skater, Curren’s style is heavily influenced by his formative years growing up in the coastal community of Ventura, CA and his time spent surfing.

For the official word from Nixon, please follow the jump.

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David Kozak Joins Pretty Great

by The Editors on October 27, 2015

Kozak-PGLLCPretty Great, the Portland, Oregon based parent company of Bonfire, Nikita, Sessions, and SLVDR has hired former Quiksilver sales worker David Kozak as global sales director.

Dave brings with him 15 years of sales experience in the action sports industry, working first with Volcom before a tenure at Quiksilver, Roxy and DC, where he most recently served as the Director of Sales for Snow for all three brands in the Americas region. . . “Based on Dave’s multi-brand sales experience, ease to work with, creative sales perspective and work ethic, I could not think of a better person to lead sales for Pretty Great,” said Pretty Great President Rob Myers.

For the official word from Pretty Great, please follow the jump.

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Tony Hawk’s New Walmart Ride

by The Editors on October 20, 2015

360980Cherokee Global Brands, the fashion giant who licenses Tony Hawk’s name for apparel has announced that they’ve signed a new deal that will see a “broad assortment of Tony Hawk® signature apparel, accessory and footwear categories for young men’s and boy’s sizes 4-20” roll into Canadian Walmart stores. Here are Tony’s thoughts on the deal:

“I’ve worked closely with the team at Cherokee Global Brands to create a launch plan appropriate for the number one retailer in Canada. In my many visits to Canada on skate tours, I am consistently humbled by the response that Canadians have given to me, the Tony Hawk brand and skateboarding in general. I will be fully committed to the success of this launch through my social media, marketing, and appearances. It’s going to be a great ride!”

Indeed. Walmart Canada has 395 stores and more than 1.2 million customers each day. Cha-China!

[Link: Global New Wire via SES]


Quiksilver’s Bankruptcy Plan Approved

by The Editors on October 19, 2015

quiksilver-1.pngThe US Bankruptcy Court for the District of Delaware has agreed to the terms of Quiksilver’s $175 million financing deal with Oaktree Capital and Bank of America, according to a post on Just-Style.

“We are pleased to have court approval of the final DIP financing allowing our reorganisation to proceed on track as well as an additional $10m to pay pre-petition claims for critical vendors, said Pierre Agnes, CEO of Quiksilver. “We will continue to work in close cooperation with the Creditors Committee to execute our financial and operational restructuring, which is designed to restore the company to long-term financial health. We look forward to emerging from the Chapter 11 process, a stronger company better positioned to prosper into the future.”

Wonder what will be so different this time around (aside from getting out from under a bunch of debt and having a new load of cash)? We’ll all have to wait and see.

[Link: Just-Style]


Will It Be Billasilver or Quikbong?

by The Editors on October 14, 2015

Quikbong-logoBloomberg Business is reporting today that an investment banker who is reportedly working with Quiksilver (Durc Savini) “testified” that “at some point” Oaktree Capital Management “may” merge Billabong and Quiksilver in an effort to dig Quik out of the financial hole it is currently wallowing in.

Savini added that he never directly approached Oaktree about a transaction with Billabong and that he doesn’t believe Billabong “has the balance sheet to support” such a deal. Oaktree owns about 20 percent of Australia-based Billabong.

The story also mentioned another item reportedly in The New York Post that claimed “a Quiksilver-Billabong combination was being considered.” Guess the media just get to make stuff up and then we can link to it like it’s news.

[Link: Bloomberg Business]


Jumbo Wild Fights BC Development

by The Editors on October 12, 2015

We continue to be entertained by the ironies of Patagonia’s drive to sell us all more clothing we don’t need ($35 “Live Simply” T-shirts) as well as their commitment to using the environmental movement to market their brand. Occasionally, however, it all comes together into something interesting, and maybe even good.

Sweetgrass ProductionsJumbo Wild appears to be one of them. The film, funded by Patagonia, covers the “decade’s long fight over a proposed ski area” in the Jumbo Valley backcountry, part of British Columbia’s Purcell Range. Be warned, there is far too much skiing in this clip. For more on the story (and the film), please follow the jump.


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Chima Ferguson’s Vans Estate Pro

by The Editors on October 6, 2015


Sydney-born Vans Pro skater Chima Ferguson brings new perspective to one of Vans’ most popular performance models to date, the CHIMA PRO, to introduce a brand new signature mid-top style with the Chima Estate Pro on October 10. For the official word from Vans, please follow the jump.
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