Nixon Opens Hong Kong & Sydney Stores

by The Editors on February 13, 2015

Nixon Retail

Nixon is continuing its global retail expansion with stores in Hong Kong and Sydney.

Located in the popular shopping district of LCX on the 3rd floor of Ocean Terminal in Hong Kong and a newly opened Westfield in Sydney’s southside, both new storefronts feature Nixon’s recently introduced Horizon marketing concept. As seen in the newly opened Nixon Paris and Nixon Carnaby locations, the horizon line is a subtle nod to the diverse environments of surfing, snowboarding and skateboarding found within the Nixon landscape. This own able design language is more than a literal interpretation of a horizon line. Rather, it becomes the canvas for the Nixon story, allowing us to showcase our perspective and products in a bold, distinct way.

And that’s what time it is. For the official word from Nixon, please follow the jump. [click to continue…]


Todd Francis + HUF = The Rat Trap

by The Editors on February 9, 2015

Artist Todd Francis says he has a history of working with vermin. So his graphics from this collab with Huf are nothing short of verminty fresh. Check it out.


John Jackson Goes Under Armour

by The Editors on February 9, 2015

Johnjackson UaJohn Jackson, who recently joined up with Signal Snowboards, now has jumped in with Under Armour.

Jackson joins the Under Armour team with a multi-year partnership, alongside veterans and snowboarding icons Bjorn Leines, Kyle Clancy as well as multi-slope mavens Chas Guldemond, Dustin Craven and Tyler Nicholson. Together, these athletes will be critical in building upon Under Armour’s legacy of innovation and developing state-of-the-art outdoor performance gear. . . “There are many new heights I want to reach in snowboarding,” said Jackson. “I’m very happy to team up with a company who is committed to technology, design, and to making athletes better. I am beyond stoked to be able to be working with one of the world’s most innovative brands.”

For the official word from Under Armour, please follow the jump. [click to continue…]


Christian Fletcher + RVCA = Surf Collection

by The Editors on February 3, 2015

Cfletcher Rvca

We’ve never been the biggest fans of some of the stuff Christian Fletcher has gotten himself into, but oddly we’ve always appreciated the guy’s commitment to sticking to his own groove. He can not be accused of taking the easy way out of much in life (aside from maybe, high school). The rest has been hard charging and raw. For real. Now, he’s created an 8-piece signature collection for RVCA.

“I grew up surfing in Southern California in the 70’s and 80’s with parents that were hippies. Eating psychedelics and listening to Jimi Hendrix and the Rolling Stones seemed normal to me and the blotter paper always had cool designs on it,” said Christian, “This capsule is kind of a tribute to the stuff that opened my mind and helped me push my surfing to the next level, despite all the haters. My dad always told me, ‘don’t listen to them, they don’t know shit, just keep doing what your doing,” And that’s what I did. So I hope you enjoy this capsule as much as I enjoyed my childhood.”

That seems like a pretty big ask, but follow the jump and check out a few pieces and maybe you’ll get your mind together. [click to continue…]

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Chip Wilson’s Dreams Of Leaving

by The Editors on February 3, 2015


It’s been a pretty big media week for Westbeach and Lululemon founder Chip Wilson. First, he was featured in the Talk of the Town section of The New Yorker magazine regarding the launch of his wife and son’s new clothing line (and retail stores) Kit & Ace, and then yesterday (February 2, 2015) he was profiled in The New York Times.

More than once, the way Wilson spoke reminded me of the airhead fashion model Ben Stiller plays in “Zoolander.” But for all his off-putting and impolitic utterances (in a blog post about Lululemon’s origins, he infamously linked the use of birth control to rising divorce rates, and claimed this led to his future market), he has a kind of genius for forecasting trends and assessing the human impulses — vanity, insecurity, the yearning for perfection — that make people pay more for something they could buy much cheaper elsewhere.

Yep, the same old Chip we remember from back in the snowboard days. It’s good to see someone stick to their opinions and become action sports single most successful billionaire at the same time. There are lessons to be learned here somewhere.

[Link: The New Yorker & New York Times]


Vans + Jason Dill = OG Authentic “S”

by The Editors on February 2, 2015

Dill Sp15 Authentic
Vans Pro Jason Dill brings his free form pen artworks and pen drawing to a natural white canvas Vans OG Authentic “S” starting February 7, 2015. And don’t think that this is simply a canvas shoe. No, no. It comes with “enhanced cushioning in UltraCush HD sickliness and the Vans original waffle gum rubber soles. And will be available exclusively at select independent skateboard retailers. Watch for ‘em. [click to continue…]


Kelly Slater Joins Burton At Pottery Barn

by The Editors on January 30, 2015

Pbteen-Kelly-Slater-LineBurton Snowboards employee Kelly Slater has decided that he’d like to get in on a little interior design money from Pottery Barn Teen just like Burton has for the past few years. Here’s what he’s doing, according to Furniture Today.

The line of furniture, bedding, lighting, wall art, and “decorative accessories” will be reportedly made with sustainable materials and recycles fabrics like Forest Stewardship Council certified wood and rugs made with recycled fabrics and bedding using 100% organic cotton.

“I’m really excited to be working with PBteen on this project,” said Slater. “While they’re not part of the endemic surf market, I’m honored that PBteen has seen me as someone who can help a broader audience understand the need to use recycled, repurposed and organic materials. . . “Global conservation is a focal point of the capsule collection and it falls right in line with the change and direction I’m working towards, on a professional and personal basis. In collaborating with PBteen, we are creating a subtle and natural feel with this collection — something that has an authentic appeal for teens and their parents alike.”

As we’ve said before if your mom’s going kit out your room to impress her friends it might as well be cool stuff. And if the Kelly Slater product is as nice as the Burton stuff is it’s going to be nice for your room. Now go clean up and make space for Kelly’s stuff.

[Link: Furniture Today]


Halldor Helgason Joins VonZipper

by The Editors on January 30, 2015

Watch out jocks! Halldor Helgason will apparently steal your girlfriend then wet you own pants for you now that he’s rocking the VonZipper goggles.

For the official word from VZ please follow the jump. [click to continue…]


Spy Now Official Eyewear Of Powdr Resorts

by The Editors on January 30, 2015

Spy LogoSpy announced today that they will be the official eyewear sponsor of all eight Powdr-owned and operated resorts and Snowbird Ski and Summer Resorts. That means the you can look for Spy eyewear on employees at Copper Mountain, Mt. Bachelor, Boreal, Ski & Snowboard Las Vegas, Soda Springs, Killington, Pico and Gorgoza Park (looks like that last one’s a sledding hill).

“We’re very happy to enter into an exciting union with Powdr,” says Michael Marckx, SPY president and CEO. “Bolstering our commitment to snow, this opportunity will allow us to spread the cheeks of Powdr resort visitors each season through our happy presence. It will also allow us to gain vital feedback from retail employees and resort staff regarding our sunglass and goggle offerings, most notably our Happy Lens and Lock Steady™ quick change goggle technology. This is our largest partnership with a mountain resort in the history of SPY, and we’re looking forward to expanding SPY’s presence on-hill and in the market.”

For the official word from Spy, please follow the jump. [click to continue…]


Oakley Sues Dang Shades

by The Editors on January 28, 2015


Eyewear giant Luxottica’s little action sports brand Oakley has apparently not taken kindly to the humor of Dang Shades line of Oakleyesque sunglasses (cleverly named the SH80) so they’ve sued Dang in the Southern District of California, according to a story on Association of Corporate Counsel.

In the Dang Shades complaint, Oakley asserts design patent infringement of U.S. D692,047, as noted above, in addition to trade dress infringement, federal and state unfair competition, and federal false designation of origin in association with its RAZOR BLADES Trade Dress. In particular, the complaint asserts that at least Dang Shades’ DANG SH80 and Sleeper sunglasses infringe Oakley’s patent and trade dress rights.

What does Oakley want? They want it all, of course.

Among other things, Oakley seeks a finding of willful infringement, a preliminary and permanent injunction enjoining Dang Shades from directly or indirectly infringing U.S. D692,047, payment by Dang Shades of all damages suffered by Oakley and/or Dang Shades’ total profit from infringement, an order for treble damages and/or exemplary damages, an order adjudging the case as an exceptional case, an award of attorney fees, expenses and costs, and an award of pre-judgment and post-judgment interest and costs, as well as remedies specific to trade dress and unfair competition and false designation of origin.

Dang may find this lawsuit rather disruptive by design. Maybe Dang can convince the judge that these sunnies are simply a “parody” of the original.

[Link: ACC]

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