Supra Launches New Skateboarding Site

by The Editors on June 6, 2014

Supra Skateboarding Pr 3

When a company formerly known as a skateboard brand announces a “new website devoted solely to skateboarding,” it’s obvious that they’ve outgrown their neighborhood.

Are Supra’s fashion buyers so annoyed by skateboarding that the company had to bump all their skate content out into its own site? Here’s how Supra explains it:

With the amount of content being captured on a daily, we decided to dedicate a site for the skate team,” said Dennis Martin, skate marketing. “We will be updating this site with content focused around skateboarding, the team, and anything we find interesting. So hold on to your beer, it’s

More skateboarding content is always good, and more Supra is good, too. You’ll have to check it out yourself by clicking the link.

[Link: Supra Skateboarding]


Spy Celebrates 2 Decades With 20 Collection

by The Editors on June 3, 2014

SPY_Happy_20_Collection_floatingSpy Optic is celebrating 20 years of sunglass making with the Happy 20 Collection.  The retro forward sunglasses come in three limited edition styles: the Fore, the Union, and the Heir.

“SPY has now been on the vanguard of eyewear evolution for twenty years,” says Michael Marckx, SPY president and CEO. “The Happy 20 Collection combines our distinct design heritage with our current technologies to make something for people who have been with SPY all along and for those who are just hopping on the train. Plus, we give a nod to where we are all headed. In any form, we promise you’re in for a fun ride.”

The glasses are built with recycled metals, plus Spy’s 100 percent biodegradable Plantate frame material. And, they feature Happy Lenses as well. Thought they wouldn’t? The retail from between $130 to $170. For the official word from Spy, follow the jump.

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Quiksilver Stock Drops 27% After Hours

by The Editors on June 2, 2014

Quik Logo10Quiksilver’s big plans to turn the company around with the help of former Disney Consumer Products chairman Andy Mooney don’t seem to be working out so well if financials for the quarter ending April 30, 2014 are any indicator. Analysts expected Quiksilver’s loss for the most recent quarter to be in the in two cents a share range, but the loss last quarter was 15 cents a share. A year ago it was only a 12 cents a share loss, according to a story on MarketWatch.
How are Mooney’s plans working? Take a look at this:

During the latest quarter, sales at its namesake brand declined 7% to $167 million excluding currency impacts. At its Roxy brand, sales dropped 6% to $121 million, and DC brand sales fell 19% to $103 million, also excluding currency fluctuations.

In addition to losing Kelly Slater (who now looks like he got out just in time) Quiksilver lost $53.1 million in the last quarter, up from $32 million during the same period a year ago. And it appears the worst is not over.

The company expects that the general sales trends of recent quarters will continue into the second half of the fiscal year, with continued net revenue declines in the North America and Europe wholesale channels being partially offset by net revenue growth in emerging markets and e-commerce.

Where do they go from here? Seriously? Quiksilver Princess Division?

[Link: MarketWatch]


The Raen Archar Moves The Past Forward

by The Editors on May 30, 2014

Raen Archar
Raen kicks down a little classic heavy-frame style with their new Archar.

. . . a tip of the hat to the squared off old-schoo of Raen styles past with a modern updated appear. Details inlude a knocked out bridge and metal appliqué above the brown and on the temple. The archer offers an option for the new Stout or Ripple acetate.

And yes, they look good $135 dollars (and free shipping). Click the link to snatch some up.

[Link: Raen]

{ 0 comments } Jumps Up To Speed

by The Editors on May 29, 2014

The launch of the new site has even Steve Van Doren looking a little confused. Luckily, Vans President Kevin Bailey has a good handle on it:

“It was imperative going into the new site development that we merge Vans storytelling and brand content while showcasing all of our product categories in the most comprehensive way for our consumers,” Bailey said. “The new allows consumers to engage with our brand, find the product they want and from there, locate a store, buy online or purchase however they choose.”

Follow the jump for the official word from Vans.
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PacSun Borrows New Ad Campaign

by The Editors on May 23, 2014

Epss Pacsun

The entire fashion world is based on clever carbon copy cloning. Big business lets the little brands do all the work and then when something starts trending they roll in and knock it off. Now, that’s what LA based micro label Echo Park Surf Squad is accusing our least favorite action sports mall retailer PacSun of doing.

Today (May 23, 2014), PacSun launched their new Golden State of Mind advertising campaign which features a slew of images of waves Photoshopped into photos of iconic locations where waves shouldn’t be. According to a post on Reddit this adding waves to photos is something EPSS has been doing for over a year. Above is photo evidence: top photo is EPSS’s original. Bottom photo is a PacSun knock off.

Here’s what EPSS says:

We’ve been a brand with integrity, sewing and making our clothes from scratch in Los Angeles since early 2012 and slowly building. It started off as a joke, us photoshopping a wave in Echo Park Lake and we just laughed. My friend and co-founder have been posting photos like this regularly on our Instagram account since then. . . Cut to May 23rd, 2014 (today) and I wake up to a bunch of emails saying Pac Sun lifted our entire campaign, our entire theme for themselves. . . Please help us get the awareness out there and know that NONE of your creative ideas are sacred.

We feel for EPSS, but also aren’t missing the irony of their complaints when most of their products are based on borrowed art/logos (Santa Cruz Skateboards, Powell, Suicidal Tendencies, Huntington Beach, etc. . . ) That doesn’t excuse PacSun’s “creative team” from blatantly ripping them off, but remember, PacSun’s highly paid marketing and design professionals are on deadline and under pressure. They can’t be expected to come up with their own ideas. That would be much too time consuming and in teen fashion it’s all about speed.

[Link: Reddit]


Belief Is Busy Earning In NYC

by The Editors on May 22, 2014

Belief skate shop keeps things rolling in Queens and here’s a little taste of what they have on the upward for Spring 2014. This edit was shot by and edited by Sean Colello and features: Rick Castaneda, Dennis Miron, Joseph Gil, Karim Callender, Victor Reyes, Alejandro Batista, and Jamel Marshall. Looks all good from here.

[Link: Belief]


Oakley Looks Back For Inspiration

by The Editors on May 20, 2014

When company founders leave, those who remain are forced to come to terms with exactly who the company is and what it is supposed to be. This can be made even more difficult when the company is purchased by a huge, international company and managers there begin wondering what their new brand has planned for the future. Oakley seems to be in that position right now.

Since founder Jim Jannard sold the company in 2007 it seems Oakley has been struggling for some kind of path forward. Their sports eyewear continues to sell well, but recently they’ve launched nothing in the way of innovative products.

This edit titled A Story of Disruption narrated by James T. Kirk Kevin Spacey is a reminder of all the “disruptive” innovative things Oakley has done. The idea is probably to suggest to all of us that a company with such an innovative past will continue to creative innovative products in the future. Sadly, there is nothing in the film to suggest there are any such products on the horizon. Only the promise that people with a space age home office must be able to come up with something that will make a “new and better future.” Guess we’ll just wait and see. . .


Beach, Boobs, Boards & A Bronco

by The Editors on May 5, 2014

Desillusion Magazine created a nice little behind the scenes film of Jason Lee Parry shooting the Globe Spring 2014 look book. We were able to make it through this edit (where sometimes we don’t) thanks to the use of color, good lighting, focus, oh, and topless and/or nude girls. The results of this Mauntauk Summer edit can be viewed in Desillusion Magazine Issue 45 Tome 1 (their new hardcover book format) in a story titled First We Feel, Then We Fall. Click the link to order it up.

[Link: Desillusion]


Rodrigo TX Joins 9Five Eyewear

by The Editors on May 1, 2014