Group Y will be celebrating 10 years in action sports and youth culture with a special gathering Wednesday, August 10, 2016 in Huntington Beach, California. The event kicks off at 6:30 PM at SeaLegs At the Beach with food, drinks and a speaking appearance by Ryan Kingman, President of the newly launched Villager Goods coconut water.
“It’s incredible to see how Group Y has grown over the past decade with the support of the sports and entertainment industry, world renowned athletes and creatives, our dedicated marketing partners and the media.” says Mark Sperling, Group Y co-founder. “When we started back in 2006 there was a huge need to create a forum that would allow this community to come together to share ideas and experience that would grow the industry and address the uniqueness of youth culture programs and products. This night will be about sharing stories, creating new ideas and saying thank you.”
We know it seems like the Vans US Open of Surfing just ended yesterday, but it’s time to get back out in the mix. You’ve had enough time to recover, but then who are we to talk. For the official word from Group Y including all the details, please follow the jump.
Oakley, the company that basically created action eyewear, continues to see its staff size shrink as parent company Luxottica marches on wto maximize efficiencies at Oakley’s Orange County, California headquarters. According to a story in the Orange County Regitster about 20 percent of their workers will be cut leaving the company with around 2,000 employees.
“Last year, we announced the further integration of Oakley into Luxottica, allowing the brand to better leverage Luxottica’s resources, distribution channels, and manufacturing and market power,” a Luxottica spokesperson said in a statement. “This final stage of the integration will line Oakley up with the rest of Luxottica in terms of channels, functions and geographies, simplifying everything from decision-making to execution.”
Downsizing always seems so logical and wise, doesn’t it? Especially after one company is consumed by another.
Byrd, makers of quality hair products for board sporting heads, has just launched a new shampoo and conditioner set that promises to keep your hair looking healthy and sleek in and out of the water.
Chances are your hair is weather-beaten and dull after a summer of surf, sand and salt. Don’t worry, BYRD had you in mind when they developed their new purifying shampoo (MSRP $22) and lightweight conditioner (MSRP $24). The shampoo gently cleanses while the conditioner adds strength, shine and beachy volume. The pair features a blend of sea kelp, green tea and aloe vera extracts to regulate moisture and protect against UV/environmental damage. Daily use keeps your hair healthy, hydrated and tangle-free. Made in California with BYRD’s vacation-inspired salty coconut scent. 16 oz. 100% recyclable aluminum bottle. Sulfate-free, Paraben-free.
Pretend you care about your hair and do this up proper. For more info and to buy some, click the link.
Big mountain snowboarding legend Jussi Oksanen’s water bottle company Mizu has teamed up with our favorite action wedding ring company Qalo to create new custom bottles that show your commitment to anything or one you’re committed too. The insulated stainless steel bottles come in three colors and two sizes (20 and 27 ounce).
The bottles come with the words “I am committed to” and you fill in the rest up to 12 characters. They are available starting at $37.95 and will arrive in about seven days. Pretty cool deal, for real. And, if you wear a wedding ring pick up a couple rings while you’re at it. They are that rad.
It’s reportedly been 10 years in the making, but one thing we can say about the adidas Skateboarding Busenitz Pure Boost Pro is that these things are red, red, red.
The new Busenitz Pure BOOST Pro – Red features a premium red mesh upper and embroidered detailing that exudes style, function and comfort. A full-length pure BOOST™ midsole is the cushioning focal point of a model that boasts the next generation in adidas Skateboarding and Busenitz footwear.
And, these Dennis Busenitz sig shoes are red. Did anyone mention that yet? For the official red word from adidas Skateboarding, please follow the jump.
Just another little reminder that the Agenda Show rocks the Long Beach Convention Center beginning tomorrow, June 29, 2016. We’re not going, but you should. Truth is, you can still register by clicking the link. Don’t be shy. Click it.
Neither of the guys in the photo above are Tim Swart, but that doesn’t mean we aren’t stoked to pass on the news that Pretty Great Company (the parent of SLVDR, Bonfire, Sessions, and Nikita) has just named the founder and former creative director of UNIV as their new marketing director.
“Based off the fact that Tim was SLVDR’s first dealer, he has a deep history with the brand. With his decades of snowboarding he has lived all facets of the snow industry. Also with his marketing and creative experience from start-ups to bigger brands, Tim is a solid asset to lead our marketing efforts for the brands,” says Rob Myers, Pretty Great President.
Good news for Pretty Great Company. For the official word, please follow the jump.
This is a little reminder that the Long Beach Agenda Show is coming up June 29 – 30, 2016. If this is news to you, it’s probably too late to do much more than show up. And if you’re going to show up, you should register. To register, click the link right here. And then, have a great show.
Oh, and if you can’t make Long Beach, there’s always Miami and Las Vegas, too.
Take a journey if you will. A journey of sight and sound. A Journey with the 686 team as they find their lines through dreamscape of the Holy Bowly at Mammoth Mountain. See exactly how Ryan Tarbell, Riley Nickerson, Shuhei Sato, Matt Wainhouse, Drayden Gardner and others found their flow on this one-of-a-kind course.