We’ve never understood the East Coast streetwear fashion thing. Growing up in the infinite expanse of the West, we never felt the crush of tight urban spaces or came face to face with the idea that anything was in scarce supply. East Coast kids don’t have that luxury. Many things are scarce in New York City and that may be why brands like Supreme are able to monopolize style and make kids believe that a product is worth hundreds of dollars more than another simply because it is difficult to get.
As Supreme met the Internet it became more important for them to make their highly coveted, limited supply fashion items available online when their product drops. Which is nice because not everyone can camp out on Lafayette St. each week to grab the latest before it’s gone. Problem is, it’s just as tough to get an order in as it is to get in line. Two Florida computer kids noticed how hard this was and they created a bot (The Supreme Saint) that (for a price) will dive in on the Supreme website and buy up product for customers in a matter of seconds, according to a story in Wired Magazine.
The breakthrough came within a couple of months, when Supreme released a version of Nike’s Air Jordan 5 sneakers. The shoes were offered in three color options, what sneaker fans call colorways: white, black, and desert camo. That day Matt and Chris charged $100 for each pair a customer wanted to buy. One of the colors received around 200 orders, making the duo roughly $20,000 in five seconds. Chris and Matt won’t say how much they make from their bot, the Supreme Saint, but they’ve formed an LLC.
Nice to know it’s still possible to jump in on street fashion and siphon off a little cash on the side. Then again, how exclusive is this stuff if anyone willing to spend a little extra can get it whenever they want? And what will the future hold now that Supreme is clamping down on bots in general? Click the link for the rest of the story.
Australian retailer SurfStitch (formerly partially owned by Billabong) is expecting its losses to double this year, according to a story on Sky News. In what has been one piece of bad news after another, the company will also be closing their US office a.k.a Swell.com.
SurfStitch on Monday announced that weak apparel and footwear sales in its key markets, particularly in the UK, will drag it deeper into the red than the $5 million-$6.5 million loss it had forecast in February. . . The company now expects a loss of between $10.5 million and $11.5 million for its 2017 financial year.
Guess the suits haven’t been able to turn the retailer around like they’d hoped.
Burton has partnered up with some of the best names in camping (Big Agnes, Yeti, Stanley) and created a one-stop shop for cool camp gear including tests, chairs, tables, sleeping bag, backpacks, and more. Click the link if you’re interested in getting ready for summer camping smooth and easy like.
The new Nixon John John Florence Signature Series features The Base Tide, The Comp, The Descender, and The Ultratide all with 2 John’s custom black and orange color treatment (apparently everyday really is Halloween). For all the official details please follow the jump.
Scott Lewis has been named to the newly created role of global brand manager at Otis Eyewear. Lewis, who has formerly served as Director of International Sales at Oakley Inc, Commercial Director of Oakley Europe, International President at Globe and Director of Sales and Business Development EMEA at Fox Head, Inc. He will start at Otis’ home office in Australia in June.
For the official word from Otis, please follow the jump.
The Hundreds and Grizzly Griptape introduces its second collaboration offering, rooted in friendship and mutual respect between both brands and feature illustrations done by prolific graffiti artist, illustrator, and war photographer KC Ortiz.
“The pieces all stand alone but there is a narrative connecting all the work with Adam and Grizzly’s adventure against the system. They are two buddies thrown into situations out of their control, over and over (like any good buddy franchise), and they are able to team up together and beat their enemies in their own style and terms, like true rebels do,” Ortiz said of the collection.
For the official word from The Hundreds, please follow the jump. [click to continue…]
In celebration of May the Fourth Nixon has released a limited edition Star Wars watch — The Boba Fett Diplomatic.
The Boba Fett Diplomatic is equipped with a Swiss made ETA 2824-2 mechanical automatic, three hand movement with sweep seconds hand and custom engraved movement rotor. The model features a Japanese ceramic case with a custom ceramic three-link bracelet band with a Sport Fit extension clasp. The watch is finished in a Boba Fett green color with the character’s kill stripes detailed on the band.
The box looks even better than the watch. . .which will cost around $2,500 (only 100 made). Wonder how many of these Todd Richards has scooped up? For the official word from Nixon, please follow the jump.
Update: Just when we wondered about TR we see this:
Here’s all the details you need for the 12th Annual Vans Pool Party in Orange, California: The webcast begins at 3:00 PM on Saturday May 13, 2017. Want to watch the coping shards fly, then tune in to Vans.com/PoolParty. For more details that you don’t need, please follow the jump.
In a presidency that becomes more absurd with each day, the Trump administration is now moving to review all of the United State’s National Monuments and Patagonia’s CEO Rose Marcario doesn’t like it one bit. She says:
Our National Monuments were established after extensive public input because they provide unique and irreplaceable cultural, ecological, economic and recreational value worth protecting for our children and our grandchildren. As stewards of America’s federal public lands, the Trump administration has an obligation to protect these most special wild places. Unfortunately, it seems clear they intend to do the opposite.
In a statement released today (Wednesday, April 26, 2017) Marcario urges everyone who loves America’s public lands to contact their members of Congress and Interior Secretary Ryan Zinke to “express outrage at the Trump administration’s efforts to roll back National Monument protections.” For the official statement from Marcario, please follow the jump.
We never really followed the clothing company LRG (Lifted Research Group Inc.), but it appears the brand has been purchased by San Diego, California based Mad Engine, LLC, according to a story in the Orange County Business Journal.
“Robert Wright and the late Jonas Bevacqua founded the Irvine-based urban streetwear brand— better known as LRG—in 1999 to serve as “a bridge between skateboarding and hip hop. . . “In the months we have spent getting to know each other Mad Engine has shown a commitment to LRG’s future,” Wright said in a statement. “I am optimistic about this new chapter which creates the ability to grow the LRG brand and creates new opportunities and experiences for those involved.”
Mad Engine is a licensing company that works with major consumer brands like Disney, Coca Cola, and Mars and then distributes it through Walmart, Hot Topic, Kohls, Target, et al. This likely means that LRG sales likely be bigger than they’ve ever been very soon. Here, we’ll let Big Engine tell you all about their company.
Australian retailer 
Scott Lewis has been named to the newly created role of global brand manager at Otis Eyewear. Lewis, who has formerly served as Director of International Sales at Oakley Inc, Commercial Director of Oakley Europe, International President at Globe and Director of Sales and Business Development EMEA at Fox Head, Inc. He will start at Otis’ home office in Australia in June.
In a presidency that becomes more absurd with each day, the Trump administration is now moving to review all of the United State’s National Monuments and Patagonia’s CEO Rose Marcario doesn’t like it one bit. She says:
We never really followed the clothing company 
