by The Editors on October 27, 2008
Hard to believe that no one had patented this idea before, but they didn’t. Volcom did. Now with Zip-Tech Volcom pants and jackets with powder skirts can zip together to keep snow out of ass cracks around the world.
Zip-Tech is a Volcom exclusive feature that allows you to zip the powder skirt of your jacket to your pants – a simple idea that makes a world of difference. This feature will keep you dry and warm on a deep powder day and will keep away that mean ice burn during a slushy spring session.
Or you could just wear a one-piece. . .
by The Editors on October 24, 2008
These are the kinds of stories we wish we had time to do. Sneaker Freaker presents a 19 page online story on the history of Vans straight the mouth of Steve Van Doren (including insightful family photos). And no matter what the Vans marketing department does or doesn’t do, we still love the shoes and the man.
[Link: Sneaker Freaker via Skateboardworks]
by The Editors on October 24, 2008
by The Editors on October 15, 2008
We don’t know how many times we’ve been working away on our iPhones when we’ve been hit by the urge to check out Electric’s latest shades. Okay. . . never. And we don’t know anyone else who has either, but that doesn’t make the new Electric iPhone app any less cool.
Keep up with the latest Electric news and product updates. Browse our entire line of Sunglasses, Goggles, Softgood and Accessories right on your phone. Fine the products you want and search for the Electric dealer nearest you.
Just the fact that Electric knows their target market is using iPhones puts them miles ahead of the competition and that alone is enough reason to put it out there. Nice work: especially since without it their “flash site” is unviewable on most mobile phones.
[Link: Electric Visual via Surfline]
by The Editors on October 15, 2008
Ray’s Apparel and Split Clothing will be no longer in 60 days according to an Adam Sullivan story on Transworld Business.
“Rays Apparel has always been a very profitable company,” explains Ray’s Apparel president Jim Stark. “We got into mid-2008, probably about May, and started running into the same economic woes and problems that our competitors have been having. And for the past four or five months, we’ve been losing money. And it certainly looks that way for the balance of the year.”
While more than 60 employees will reportedly be out of a job, Stark says Split will “continue shipping product into 2009.” The Split brand, however, is up for sale. . . seems like it would be a perfect for one of the mall chain stores. PacSun? Buckle? Zumiez? Anyone?
[Link: Transworld Business]
by The Editors on October 15, 2008
Beat-down Australian clothing brand Mambo is apparently hoping to relaunch itself back into the world of authentic surf with the help of Taj Burrow’s ex-girlfriend Cheyenne Tozzi and professional surfer Dayyan Neve, according to a story in Business Day .
Angus Kingsmill, who is part of a consortium that bought the brand in January, said the loud shirts that made the brand famous – but also contributed to it falling off the radar for trendy teens – would not make a comeback, though a modern incarnation of its farting dog T-shirt would. “We have to modernise the elements of music, art and humour but not walk away from them, as they are what made it great,” he said.
Sadly, the history of dead surf brand reanimation is loaded with mutilated corpses. Keith Curtain, publisher of the magazine Australian Surf Business, is right when he says that “the future success for Mambo will be rebuilding relationships with surf shops, door-by-door, brick-by-brick, sale-by-sale.” But the truth is it probably never will never make it back.
[Link: Business Day]
by The Editors on October 14, 2008
It’s nice to see quality art being created by hand without the use of computers. . . even if Bend, Oregon-based Adam Haynes is doing it for “the man.”
[Link: Nike 6.0]
by The Editors on October 14, 2008
Rome and Consolidated roll out the limited edition Libertine Drunk with the following rant:
If you think the same logo that’s on that nut-hugger swim suit, golf ball, tennis skirt, jump rope, baseball bat and rollerblade might as well be on your next pair of snowboard boots, what will snowboarding look like in five or ten years? Will it be influenced in a way that’s true to our history? . . .The Libertine Drunk, a collab between the Rome SDS and Consolidated Skateboards, is a limited edition get-together of two brands who think sporting goods companies aren’t snowboard or skate companies.
We’re no fans of Nike either, but seriously? Can this be any more like slurping up someone else’s vomit?
[Link: Rome Snowboards via Shayboarder]
by The Editors on October 10, 2008
One of the green tickers up in the right hand corner this afternoon was Volcom even though it took what the Orange County Business Journal called “a wild ride” today. They’re saying VeeCo closed this Friday up because of a report by an analyst who said:
Volcom is in a position of strength boasting a balance sheet with no debt, approximately $80 million in cash and clean inventory levels,” Gallacher wrote. “While orders are weak from a shrinking addressable market, Volcom is one brand that continues to gain market share.”
Then again, the only companies in the space to not finish up today were PacSun, Billabong, and Globe. So maybe it had more to do with the market than with what Caris & Co. analyst Claire Gallacher had to say about it.
[Link: Orange County Business Journal]
by The Editors on October 10, 2008
While we know Ken Block as the founder of DC Shoes, more and more people are being fans because of his rally driving (they even ask for autographs). Outside Magazine’s Mark Anders goes for a ride in Ken’s car and then writes about it.
I may screw around a little to show you how good the braking is,” says my driver, Ken Block, over a helmet-to-helmet communication system as we roar down a narrow dirt road. It’s a warm June afternoon in northern Pennsylvania, the day before the state’s Susquehannock Trail Performance Rally. “Other than that,” adds Block, “I’m just going to go flat out.”
Yep, he’s a 100 percent kind of guy, isn’t he?
[Link: Outside Magazine]
