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Fashion
The Daily Pilot, “serving Newport Beach & Costa Mesa, California” has discovered that RVCA is moving into a new space next month (the old Paul Frank space) and they did something we didn’t do last month: they got the low-down straight from founder Pat Tenore.
His determination to stay on the Westside of Costa Mesa — a location that has served as an incubator for several of the biggest surf and skateboard fashion companies in the country — led him to the 70,000-square-foot Paul Frank building less than a mile from his present address. . . . “We want to stay close to where we started and close to the beach,” Tenore said. “And it’s really hard to find a building in this area because a lot of the area is being turned into residential.”
Right on, but what about the bowl?
[Link: Daily Pilot]
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By most cursory observations the Airwalk brand continues to live on, though closer inspection suggests that it is more undead than alive. The most recent evidence is that “designer and street style icon, jeffstaple [yeah, that’s his tag: no space], chief designer of Staple Design” has announced “a multi-year agreement” to create exclusive Airwalk seasonal collections for fall and spring exclusively available at Payless Shoe Source under the STPL) 4 Airwalk brand.”
Payless is democratizing the latest ideas in footwear by making them accessible and affordable to all. I am very excited to join in this philosophy and approach,” said jeffstaple. “When I was growing up and busting my butt trying to skateboard, Airwalk and the essence of the brand was such a huge influence. The design Sneakerhead in me today is really excited to create fresh new silhouettes that embody the skate park and the street.
When a guy who has done great work for Nike, Burton, and Sony Playstation begins reanimating brands for Payless Shoe Source it’s got to be a case of. . . well . . . paying the bills.
[Link: Denver Post]
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We mentioned this months ago, but Nixon is finally kicking off the official launch of their new line of headphones. The rigs are set to hit retail stores in December, just in time for Christmas. Chad couldn’t be happier.
Having the ability to re-think the product development from the ground up, how you want to use it and the way you use it has been a fun challenge,” states Nixon’s Marketing Director, Chad DiNenna. “The team’s involvement all the way down to the audio sampling process, matching the music they listen to most with how this product will perform, elevates the product for everyone. I’m excited for people to discover the product.”
The headphones, which will retail for between $40-$200, will be going head-to-head with Skullcandy. And from the photos we’re giving Nixon the win on packaging already.
[Link: Nixon Happenings]
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Australia’s former Brother Neilsen retail chain apparently owes Billabong International AUS$674,000 and the company wants to get paid. That’s apparently why Billabong’s subsidiary GSM Operations is taking them to court, according to Goldcoast.com.au.
GSM Operations has filed a statement of claim in the Queensland Supreme Court seeking damages from Paul Neilsen and Ahmed El Safty, along with an associate of Mr El Safty, John Hassan. . . .The debt is alleged to have been accrued by Brothers Neilsen between November last year and May this year.
What else can manufacturers do if a retailer has a going-out-of-business fire sale on product that they haven’t even paid for.
[Link: Goldcoast.com.au]
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The Extreme Group just bought up the UK’s online action sports retailer UrbanSurfer.co.uk adding a decidedly stylish well-designed property to their already turbo extreme business.
Al Gosling, chief executive officer for the Extreme Group, said UrbanSufer.co.uk is another win for Extreme and adds to the extensive portfolio of products and experiences the company already offers consumers. . . “We are continually looking for ways we can further enhance and spread the core messages of Extreme and this website was the perfect fit. At Extreme we live by the philosophy of passion, vision, freedom and irreverence; this is radiated through everything we do, and now UrbanSurfer will be included in that mix,” he said.
Who said the word “extreme” would kill an action sports business?
[Link: Fashion United]
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Ever since the Bush family marshaled in the re-militarization of America, we’ve seen Oakley product here and there on soldiers around the world. But we never knew how deeply the company went in building products for men and women at war.
At Oakley’s official military and goverment sales website US Standard Issue they have pretty much every accessory needed for the stylish, well-dressed freedom enforcer.
Traveling the world to kill people has never looked so cool.
[Link: US Standard Issue]
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Pharrell Williams is 35 years old and doesn’t have as much time to skate as he’d like, but Skateboard P. still sites skateboarding as his original influence, according to a story in the Guardian.
The first sport I got into – and the one that has had most impact on my life – is skateboarding. Most people think skateboarding is for some kid with blond hair from suburbia. But I remember when I was 12 or 13, growing up in Virginia Beach, everybody, black and white, was doing it. Skating taught me what it meant to be cool, to have credibility. I had it. I got so mad with it that I had a half-pipe put in my house. I had the look – the baggy jeans, the Vans. I still wear Vans shoes. I rap about skateboarding. My nickname is Skateboard P.
We’d still wear Vans too if our company sold shoes that looked like Ice Cream’s.
[Link: Guardian.co.uk]
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According to a story on News.com.au Quiksilver has “shed Australia-wide surfing sponsorships to tighten its belt.”
It has ended its sponsorship of state junior championships in Australia and Quiksilver’s female surfwear firm Roxy also has dumped its World Qualifying Series tournament in Victoria.
The Quiksilver Pro at Snapper is still on, however. Things are bad, but they’re not that bad, yet.
[Link: News.com.au]
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No, there does not appear to be any irony involved with Nixon’s latest run of “custom collection” watches. These watches were created to help Barneys New York celebrate 50 years of the dollar peace sign:
The collection is comprised of four unique and highly customized versions all individually numbered, all 300 meter water resistant stainless steel cases with either a six-hand Japanese movement with 1/10th second subdial chrono and date or a Swiss three-hand movement with tide subdial. These coveted pieces will range between $500 and $8,800 depending on material integration.
Come to think of it, only a barney would spend $8k on a piece of wrist jewelry this holiday season. Luckily, there are still mobs of them in NYC.
[Link: Nixon Now]
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