By most cursory observations the Airwalk brand continues to live on, though closer inspection suggests that it is more undead than alive. The most recent evidence is that “designer and street style icon, jeffstaple [yeah, that’s his tag: no space], chief designer of Staple Design” has announced “a multi-year agreement” to create exclusive Airwalk seasonal collections for fall and spring exclusively available at Payless Shoe Source under the STPL) 4 Airwalk brand.”
Payless is democratizing the latest ideas in footwear by making them accessible and affordable to all. I am very excited to join in this philosophy and approach,” said jeffstaple. “When I was growing up and busting my butt trying to skateboard, Airwalk and the essence of the brand was such a huge influence. The design Sneakerhead in me today is really excited to create fresh new silhouettes that embody the skate park and the street.
When a guy who has done great work for Nike, Burton, and Sony Playstation begins reanimating brands for Payless Shoe Source it’s got to be a case of. . . well . . . paying the bills.
[Link: Denver Post]
Seriously, staple is a hack. Nothing good or inventive can’t wait to see him bring back Ollie for the 13th time.
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