Sure, these Jeremy Scott designed adidas snow boots look great. According to Highsnobriety.com they are “snowboard-themed.” Guess that means you can wear them around when you’re trying to “look” like a snowboarder, but not when you’re actually being a snowboarding. The boots are apparently launching in October 2009 for $250. Seems like it would be cheaper to just wear your shred boots around. . . more authentic, too.
[Link: Highsnobriety via Hypebeast]
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After May ended up being Volcom’s worst month since December, analyst Mitch Kummetz of Robert W. Baird & Co. said he is lowering his forecast for the company, according to a story in the Orange County Business Journal.
He now forecasts Volcom to earn $9.9 million in the third quarter, below the $11.4 million Wall Street expects on average. . . The report sent Volcom shares down after a run-up that have seen them double since early March. Volcom has a market value of about $320 million.
And that sent Volcom shares down nearly 8 percent to $13.32.
[Link: Orange County Business Journal]
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Rip Curl announced today that they have bumped former European CEO Olivier Cantet up to the position of group CEO beginning July 1, 2009, according to a press release on Global Surf News.
Olivier has been with Rip Curl since 2003 in his current regional role of European CEO and he will continue to manage that business alongside his new group responsibilities. Olivier takes over as Group CEO from Francois Payot, who has held the group position since 2006. . . Francois will resume his former role as Founder Director on the Rip Curl Board alongside Brian Singer and Doug Warbrick.
[Link: Global Surf News]
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Stardoll (Fame, Fashion and Friends) is another one of those sites that we don’t understand at all. But apparently the little girls understand. Stardoll is the “largest online community for girls who love fashion, shopping, decorating, creativity, and making new friends from around the world” and Ryan Sheckler is there and ready to dress up.
Apparently, Stardoll has more than 20 33 million users and Ryan is more popular than Beckham. Wonder if there is a “buy it now” button anywhere on the site?
[Link: Stardolls via @Valerotti]
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After Steve Murray got kicked upstairs to run VF’s Action Sports Coalition in January 2009 it was only a matter of time before Vans would need someone all its own. And the new guy? Former Vans retail division’s Kevin Bailey, according to the Orange County Business Journal.
Mr. Bailey, we only have one request: don’t change the Old Skools. Other than that, go to town.
[Link: Orange County Business Journal]
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If there were one place in the VF fashion empire for an employee on the rise to prove his or her skills it would likely be Reef. The brand has roots, a strong following and quality product, but lately has been having some trouble in the direction department. Now, former The North Face Vice President RD&D Soft Goods Jim Gerson gets his chance to give it a go as President of Reef-Americas.
“Jim has spearheaded The North Face’s dedication to product innovation and has been a key contributor to the tremendous success of The North Face throughout his tenure with the brand,” said Stephen Murray, President of VF Action Sports Americas. “His successful background in managing key accounts in sales and leading merchandising initiatives brings to Reef a wide range of knowledge and experience from all angles of the business. I am confident that his expertise will prove to be a great asset to Reef.”
Gerson sounds like the perfect person for the job.
[Link: Surfline]
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It’s the story of two law students who just didn’t want to be lawyers. So, they started their own little clothing label, threw up a blog and the rest is streetwear history. . . sort of. Here’s what The Hundreds had to say about it:
Aside from an analyst’s comparison of Ed Hardy as streetwear (OMG) and the accompanying photo of us in our warehouse bunk bed (not our idea, I swear), I think it does a darn good job of capturing our story. But maybe I’m biased.
[Link: LA Times]
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We don’t really know who Zacks Investment Research is, but they’re pretty hyped on the VeeCo stock right now saying that the company is at a “good entry point.”
Volcom has an impressive sales growth record. Continued distribution channel expansion, both domestically and internationally, along with a strong new product effort should support Volcom’s sales growth rate after the current economic weakness abates.
Now, if we just knew exactly when this “economic weakness” was “abating” we’d all be rich, rich, rich.
[Link: Zacks.com]
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Footwear comments from the chattering Mr. Ferrell. . .
An emerica. This isn’t even as good as a Birkenstock. Get the fuck out. Get the fuck out of here with emerica. What is that $19 at Kmart? This guy doesn’t even know shit about fashion and not only that, he’s cheapskate. Not only that he doesn’t know anything about orthepaedic footwear. Get the fuck out of here with your emerica. What is this, give me some good stuff. I want some Yves saint Laurent.
[Link: Eastern Boarder]
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With the upcoming release of the Vans book we can expect many, many more of these profiles on Vans Shoes, but we never get tired of reading them.
[Link: LA Times]
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