by The Editors on May 8, 2018
Globe has appointed Eric Tomlinson as director of their North American Marketing team.
“We’re very excited to welcome Eric back,” said Gary Valentine, Chief Operating Officer, and President of Globe North America. “Eric is a multi-dimensional talent, that brings years of industry experience back to Globe and we’re stoked to have him driving our marketing efforts here in North America.”
Tomlinson was previously executive producer of content partnerships at Surline/Wavetrak, and before that served as Globe’s surf marketing manager. For the official word from Globe, please follow the jump.
[click to continue…]
by The Editors on April 30, 2018
More evidence that some brands never say die comes from a new collab between Maui & Sons and mall denim company American Eagle according to a story in Apparel News.
On June 1, the denim-focused American Eagle will debut a collaboration line, called American Eagle x Maui and Sons, with the heritage surf brand, said Blake Harrington, executive vice president of licensing and business development at Maui and Sons, headquartered in Los Angeles’ Pacific Palisades neighborhood. . . The collaboration line will be available exclusively at all American Eagle doors, which number more than 1,000 stores in North America, China and Hong Kong.
Seems like a really cheap way for American Eagle to get some quality retro, surf T-shirt graphics. Good on ya, zombies.
[Link: Apparel News]
by The Editors on April 26, 2018
by The Editors on April 24, 2018
Still go to trade shows? Then you should probably click the red rectangle and get yerself set up for Agenda Long Beach June 28 -30, 2018. We hear Brockhampton and Lil Yachty will be there along with our new favorite musicians Activations, Pop-Up Shops, and Panels. Oh, wait, those last three aren’t musicians they’re the other stuff going on at the Agenda Festival. Our bad. Wonder if Aaron Levant will be there? Thinking that last thought was the only reason we posted this in the first place. Follow the jump for all the official details from Reed Exhibitions.
[click to continue…]
by The Editors on April 24, 2018
Tuesday April 24, 2018 is the day that Boardriders, Inc. (Oaktree Capital’s action fashion brand holding company) officially takes the reigns at Billabong. The company has wasted no time waving bye-bye to Billabong’s board of directors and others including Neil Fiske, Peter Myers, Tracey Wood, Jim Howell, Mara Pagotto, and Paul Burdekin. But that list is sure to get much longer of the next few weeks. And presented their list of new “appointments.”
“Today marks the beginning of what will be a turning point for our industry,” said Dave Tanner, Chief Executive Officer of Boardriders Inc. “With the combination of Boardriders and Billabong, we bring together the best of both companies, creating a dynamic enterprise under the Boardriders umbrella.”
At least we can agree with Dave on the whole “turning point for our industry” thing. Which way its turning will be up for discussion for years. We are happy to say that we still know two people at the new mega corp. If you’d like to check the list for your friends, please follow the jump.
[click to continue…]
by The Editors on April 24, 2018
We all love a good zombie story, so how’s this? Men’s fashion label Perry Ellis has just signed a deal with Kennek FZE in North Africa to “source and distribute a full range of products from surf boards and wetsuits to casual wear and footwear under the Gotcha brand.”
“We at Kennek are very proud and excited to join the Gotcha family and showcase the Gotcha brand’s action sports legacy. We look forward to expanding the Gotcha brand with franchises throughout Africa and seeing the success of the Gotcha brand in North Africa in the years ahead,” said Mamoun Tadili, CEO of Kennek FZE.
It’s not dead yet, in fact, they’re still using all the old photos because, you know, it’s retro now.
[Link: GlobalNewWire]
by The Editors on April 12, 2018
We talked about this a while ago (November 1, 2017 to be exact), but it appears that the day of Kering’s off-loading of Volcom has officially arrived, according to a story on SGB Media.
“In accordance with Kering’s strategy to fully dedicate itself to the development of its luxury houses, Volcom no longer constitutes a core asset and Kering has initiated a disposal process,” the group said in a statement.
Disposal process? Wow. Kering bought Volcom in 2011 for $608 million will Wooly buy it back for $200 million? Could this happen, (please)? We’ll all just have to wait and see.
[Link: SGB Media]
by The Editors on April 9, 2018
Billabong is continuing their artistic relationship with Andy Warhol and Jean-Michel Basquiat to celebrate death, apparently, with the third iteration of their Andy Warhol x Jean-Michel Basquiat x Billabong Lab collection. Dead artists are the easiest to work with, obviously.
by The Editors on April 9, 2018
Ever launch a brand that functionally went out of business years ago? Not to worry. Brand licensing wizards will resurrect your brand over and over and over again to keep those checks rolling in. The most recent example of brand reanimation is this — Airwalk for Aéropostale.
Airwalk for Aéropostale launches online and in stores on April 8th. The exclusive Men’s capsule will launch with an 8-piece apparel collection with key styles including color block and printed board shorts as well as graphic tees, just in time for Spring Break! The exclusive collection will range from $25 to $45.
Dive in kids. We’re not really sure what Aérosostale is, but it’s the 90s all over again and it’s on sale today.
by The Editors on March 28, 2018
It’s official, last night (March 27, 2018) 95.45 percent of Billabong’s shareholders voted to sell the company to Boardriders (the parent company of Quiksilver, DC Shoes, et. al.) for $1.05 a share according to a story in the Daily Telegraph.
The successful offer represented a 35 per cent premium on Billabong’s closing price the day before Boardrider’s proposal was first announced in January. . . Boardriders chief executive Dave Tanner said the deal offered the best value for shareholders, employees, vendors and customers. . . “We are pleased to see that the Billabong shareholders recognised this value, and have approved the proposed acquisition,” Mr Tanner said. . . “We have now cleared a significant milestone, and we are one step closer to creating the world’s leading action sports company.”
So finally Billabong and Quiksilver are nestled together in the loving arms of Oak Tree Capital. What does this mean? Not a whole lot to anyone not financially involved in the deal.
[Link: Daily Telegraph]
