Fashion

Quiksilver x The Standard Hotels Redux

by The Editors on July 7, 2010

Photographer/filmmaker Cheryl Dunn has created a short commercial edit featuring products from a continuing collaboration between Quiksilver and the Standard Hotels. Vignettes just make everything better don’t they?

[Link: Standard Hotels]

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DC Says Hasta La Vista

by The Editors on July 1, 2010

Dc OcAs of tomorrow DC Shoes, the brand built in San Diego’s North County, will reportedly be officially vacated from its Vista, California headquarters and officially moved to the Huntington Beach offices of its corporate parent Quiksilver.

It is definitely the end of an era, then again, DC Shoes is just one more brand in the Quik mix, right?

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Dirty Dusty Payne’s Electric Threesome

by The Editors on July 1, 2010

Throw enough hot girls at a product and the world will buy most anything. Volcom eyewear Electric Visual shows exactly how it’s done. . .

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Orange 21 Dances To The Music

by The Editors on June 30, 2010

Img-DarkOrange 21, the parent company of Spy Optic today announced the creation of their newest division: music. And Fran Richards finally gets to put his enormous CD/music collection to work.

No other subculture has the amazing power to communicate and permeate so many different types of hearts and minds as music,” says Stone Douglass, CEO. “Investing in the Music Division completes a circle in our portfolio of lifestyle brands and we expect it to be a great fit.” . . . Orange 21 has appointed Fran Richards, current VP of Marketing for Orange 21, to the new position of Vice President of Business Development and head of the new Music Division.

Fran has already hooked up a joint partner ship with Mary J Blige and Interscope Geffen A&M Records‘ Jimmy Iovine (the guy behind Monster’s Beats by Dr. Dre headphones) for Melodies by MJB which he says is “a luxurious range of high-end acetate and metal frames inspired by Mary’s own passion for sunglasses.”

Ms. Blige does appear to wear them well. . . follow the jump for all the details.
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Billabong Snatches Up West 49

by The Editors on June 30, 2010

West49 BillabongHere we thought Billabong was busy buying RVCA and then they announce that they’ve just purchased West 49, the Canadian action mall retailer (the Zumiez of Canada) for $94.3 million, according to a story on Reuters.

The company said the acquisition of the 138 primarily mall-based retail outlets operated by West 49 will help boost its earnings in 2011. . . .”West 49 is a complementary business and promises to be an ideal Canadian distribution platform for Billabong to showcase its brands and extend its reach,” Billabong Chief Executive Derek O’Neill said in a statement.

In a Globe & Mail story West 49 CEO Sam Baio explained the sale like this:

“It makes sense today for powerful brands like Billabong to own retail stores,” Mr. Baio, who will remain chief executive officer of West 49, said in an interview. “I think we could safely say that we would want to grow the exposure of Billabong stores. We would definitely expand the Billabong concept into markets we’re not in yet.”

Way to own the channel. . .To recap Billabong’s retail march they now own: Beach Works, Honolua Surf Company, most of Australia’s Surfstitch.com, all of Swell.com, Becker Surf, plus their Billabong branded stores.

[Link: Reuters via Sports One Source and Globe & Mail]

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Spy Kubrik: Like Clockwork

by The Editors on June 25, 2010

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We’ve been rocking these Spy Kubriks for a couple months now and they are the smoothest, most official, quality sunglasses we’ve had in quite some time. They keep the shining sun away without forcing us to keep our eyes wide shut and Lolita says they make even the ugliest man look like Barry Lyndon. Plus, it appears that Wade Goodall likes them, and he’s no Dr. Strangelove.

[Link: Spy Optic]

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Nixon’s New Eurolandia Office

by The Editors on June 23, 2010

Nixon EhqNixon has had an office in Hossegor, France for 10 years, but now they’ve moved around the corner and into what looks like a big black box.

The new office is completely custom to Nixon and drafts off the spirit and vibe of the Nixon Global Headquarters located in Encinitas, California. The opening of the Nixon office was recently initiated with a gathering of the brands founders, team, reps, employees, retailers, friends and family where toasts were made with plenty of high fives and cheers. Nixon is excited and focused to hit new levels of creativity and productivity with this larger and more creative space, while providing a better home and environment for our employees and customer’s needs.

At the opening party team riders Iker Fernandez, Alain Goikoetxea, Fredo Robin and Javier Sarmiento repotedly got new watches. Follow the jump for the official word. [click to continue…]

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Burton’s New TRON Snowboard Boot

by The Editors on June 22, 2010

Tron BootFor this coming winter Burton has reportedly hooked up with Disney to produce a “Tron-inspired” snowboard boots inspired by the upcoming Disney film, according to a story on Stitchkingdom.com.

Burton will offer an exclusive snowboard boot that blends the best-in-class functionality and technology of Burton Snowboards, with the DNA of the original TRON. Inspired by the story’s strong graphic look and feel, the Burton boot is made to look like something out of the future, yet seen through the eyes of a snowboarder back in 1982 when the first film released.

So is that primitive future or future retro? Burton will not be alone. Oakely, Hurley, and Adidas are also getting in on the exploitatron.

[Link: StichKingdom]

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A Bikini Video For Humanity

by The Editors on June 18, 2010

Images in motion from the 4th Annual Billabong Design For Humanity show in LA on June 10, 2010. You know, if case you missed it.

[Link via @Valerotti]

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Rhone Group Trades Quik Debt For Shares

by The Editors on June 16, 2010

Quik Logo10It was exactly a year ago that the Rhone Group (a private equity firm specializing in “leveraged buy-outs of trans-Atlantic businesses“) bailed Quiksilver out to the tune of $150 million. We knew they were serious when they required two seats on Quik’s board. Now, according to a press release the Rhone Group is trading $75 million of that debt in for 16.7 million shares of Quiksilver stock at $4.50 a share.

The closing share price of the company’s common stock on the New York Stock Exchange on June 14, 2010 was $4.47. In addition, under the agreement, Quiksilver has an option, exercisable in its sole discretion, to require Rhone to exchange up to an additional approximately $65 million of the remaining outstanding principal amount of senior secured term loans for additional shares of common stock at the same price per share. This option is available for a 60-day period following execution of definitive documentation relating to the transaction.

If Quik decides to have Rhone act on all its options then Rhone would own 30 percent of Quiksilver. Bob McKnight says this is a good thing for shareholders.

“This exchange offer is an important step toward further de-leveraging our balance sheet and will provide us with additional operating flexibility in an improving business environment. Additionally, the Rhone offer demonstrates a real vote of confidence by a major investor who is willing to commit to a further equity investment amid a volatile stock market. We believe that stockholders will recognize the substantial value of this endorsement.”

It is also a great example of how debt translates into a loss of equity and how patient leveraged buy-out firms cooly and calmly leverage their buy-outs.

Follow the jump for the entire release.
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