What’s the difference between a Billabong bikini fashion show and Design For Humanity fundraising event June 10, 2010 at Paramount Studios? Marketing. How do they make watching hot, nearly naked girls prance and strut on a runway feel good for the soul? Billabong Women’s Brand Director Candy Harris tells Tiffany Montgomery all about it in her interview on Shop-eat-surf.com.
I wanted to create an event that would help inspire young people to get involved with the world around them and hopefully motivate them to make a difference. When you’re young it’s easy to get the feeling that if you don’t have thousands of dollars to donate that your voice will get lost. . . The idea behind DFH was to showcase various non-profits in a non-traditional way. We didn’t want it to be a lecture, we wanted it to be all about creativity and celebrating the good work that is being done by these groups. And for $30 you are getting a live concert, fashion show and art show – and more importantly are being exposed to some amazing organizations.
. . . and of course rocket hot, nearly naked girls prancing and strutting on a runway.
[Link: Shop-eat-surf.com]
