Fashion

Kurt Winter Gets Super Sized

by The Editors on December 1, 2010

Winter Superbrand Pr

SUPERbrand Apparel has hooked up Melbourne, Australia skater Kurt Winter to the team.

“Kurt represents everything we’re trying to do with our brand in general,” said SUPERbrand Creative Director Tony Larson. “He’s young, he rips and he’s got great style. And like the rest of the guys on the team, he’s just a great human. We’re lucky to have him.”

Sounds super. Follow the jump for the rest.
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Colorado Snowboarders Talk Slope Fashion

by The Editors on November 29, 2010

04Andy HarrisDenver’s Westword Weekly visited Cooper Mountain for post-Thanksgiving Leftover Yam Jam and talked to snowboarders about fashion. Here are two:

Mike Perle, 16, snowboarder “I like Volcom because they are the biggest company. I also like Quiksilver. Tight pants and tall tees need to go — I like normal clothing on skiers and riders.”

Andy Harris (pictured right), 22, snowboarder “I’m wearing Tech Nine. I like Big Clothes and like to look like a gansta. I think your gear needs to be steezy.”

These civilians certainly know what they want. Steezy, indeezy.

[Link: Westword Weekly]

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A Little Heat To Fight The Cold

by The Editors on November 29, 2010

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Quik Estimates Improvements In 2010

by The Editors on November 29, 2010

Quik Logo10Quiksilver hasn’t wrapped up their final 2010 numbers, but wanted to let everyone know that things aren’t as bad as they thought they were going to be back in September 2010, according to documents filed today with the SEC.

Based on preliminary data, the company estimates that fourth quarter fiscal 2010 net revenues were between $492 million and $497 million, compared to net revenues of $538.7 million for the fourth quarter ended October 31, 2009, and that fourth quarter fiscal 2010 pro-forma Adjusted EBITDA was between 10% and 20% higher than pro-forma Adjusted EBITDA of $49.9 million for the fourth quarter ended October 31, 2009. . . These preliminary estimated results are higher than the most recent outlook provided in September, at which time the company had expected fourth quarter revenues to be down in the mid-teens on a percentage basis compared to the same quarter a year ago and anticipated that full-year fiscal 2010 pro-forma Adjusted EBITDA would be up approximately 25% when compared to fiscal 2009.

And that’s good considering that 2009’s loss from continuing ops was about $73 million. In other news, Quik is rounding up another €200 million in a private offering in Europe.

Follow the jump for all the details.
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Yobeat Enters The Gates Of Retail Hell

by The Editors on November 22, 2010

TshirtweekYobeat.com, the snowboard site that has been “making fun of snowboarding since 1997” is taking their T-shirts to retail, according to founder Brooke Geery.

“Really, what it’s been about for me all along is having the opportunity to start the best T-shirt company in the world. I have seen so many t-shirt start ups come and go, all been because they didn’t develop consumer base beforehand,” YoBeat founder Brooke Geery said. “We’ve spent nearly 15 years developing a following so that when we finally offered our products to shops, people would want them. It was simple, really.”

That is apparently why this week is “T-shirt Week” on the site.” It’s a dream come true,” Geery said. “If there is one thing the snowboard industry needs more of right now it’s T-shirts, and we’re excited to be able to step in and fill that void.”

Click here to order or follow the jump for all the details. [click to continue…]

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Taj Burrow & The Metal Stache

by The Editors on November 19, 2010

Anyone seen a perfectly good yacht that’s missing a few very important pieces? Capt. Burrow needs to find it, apparently. Is this what happens when surfers put fashion first.

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Mountain High Airs Its KLeN Laundry

by The Editors on November 16, 2010

Klen LogoSouthern California’s Mountain High Resort’s new 1.6 mile long snowboard park will include two new features sponsored by KLeN Laundry.

“It is so rad that a young company like KLeN is given the opportunity to build a partnership with an industry icon such as Mountain High,” said Mark Froke, president of KLeN. “The entire team at the resort is super fun and positive about the whole plan.” One of the main assets to the entire idea is that Mountain High and KLeN sponsor some of the same athletes; Spencer Link, Cory Cronk and Kyle Loppicollo all are sponsored by both organizations.

We’re not exactly sure what the two new features will look like, but we have some ideas for their names: Clothes line? Wedgie? Sock drawer? For more details, follow the jump.
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K2 Licenses Planet Earth To W.L. Activewear

by The Editors on November 15, 2010

Planet EarthSince selling the Planet Earth brand to K2 Sports in 1997 the Chris Miller founded brand has done nothing but bounce around from concept to concept. In the most recent move K2 Sports has ditched the brand entirely and licensed it to a Quebec based W.L. Activewear. Owned by Phil Dixon, the Whiteland distributes AlpineStars, Bern helmets, and Aerial7 headphones in Canada as well as owning the Liquid Boardwear brand, according to a story on Sports One Source.

“This is a rare opportunity to take an established brand that is highly credible in the action sports market and deeply tied into the movement toward eco-conscious design and grow it on a global scale,” Dixon said. “It’s an ideal fit for the program that we have in place.”

All we can say is good luck with that. At least they’ve got Dave Seoane going for them.

[Link: Sports One Source]

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Orange 21 Sales Drop Six Percent

by The Editors on November 15, 2010

Orange21Logo-1One of the coldest Southern California summers on record apparently took it’s toll on Spy Eyewear parent Orange 21. The company said sales were down six percent to $8.2 million in the quarter ended September 30, 2010.

“We experienced a challenging quarter given the lack of sun in Southern California this summer, which negatively affected our net sales,” commented Stone Douglass, the Company’s Chief Executive Officer. “Gross margins increased to 47% for the three months ended September 30, 2010 from 33% during the comparable period in 2009, aided by more effective sourcing in Asia as well as improved operations and a more favorable Euro to U.S. Dollar exchange rate on purchases from LEM, our manufacturing subsidiary in Italy.

Follow the jump for the rest all the details.
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Slater’s Quik Stock Not A Reward For #10

by The Editors on November 12, 2010

Crw 6042It seems nearly everyone from Sports Business to the Sydney Mourning Herald has been caught up in the story that Kelly Slater is being rewarded for his 10th ASP World Championship Title with a three percent stake in Quiksilver.

While the whole “champ turns down $10 million bonus for large chunk of Quik” story has a wonderfully compelling arc, nothing could be further from the truth.

As we mentioned on January 28, 2010, Quiksilver announced that one of the reasons for their March 26, 2010 shareholders meeting was “To consider and vote upon a proposal to approve the grant of 3,000,000 shares of our restricted common stock to Kelly Slater as part of his sponsorship agreement.”

That proposal was approved by shareholders at the March meeting well ahead of Kelly’s title win. While Kelly will reportedly get a sizable bonus (seven figures) for his 10th title, the well-deserved stock grant is for his nearly lifetime dedication to brand, and not for his winning another title. Though, we can’t say it won’t help his negotiations down the road.

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