Since selling the Planet Earth brand to K2 Sports in 1997 the Chris Miller founded brand has done nothing but bounce around from concept to concept. In the most recent move K2 Sports has ditched the brand entirely and licensed it to a Quebec based W.L. Activewear. Owned by Phil Dixon, the Whiteland distributes AlpineStars, Bern helmets, and Aerial7 headphones in Canada as well as owning the Liquid Boardwear brand, according to a story on Sports One Source.
“This is a rare opportunity to take an established brand that is highly credible in the action sports market and deeply tied into the movement toward eco-conscious design and grow it on a global scale,” Dixon said. “It’s an ideal fit for the program that we have in place.”
All we can say is good luck with that. At least they’ve got Dave Seoane going for them.
[Link: Sports One Source]
