VF Corp, the parent company of Vans, Reef, and The North Face, today announced the promotion of Steve Rendle to the position of Vice President, VF and Group President, Outdoor & Action Sports America’s.
Since 2009, Rendle has served as President of VF Outdoor Americas. He will now be responsible for leading VF’s Outdoor and Action Sports businesses in North and South America, consisting of The North Face(R), Vans(R), JanSport(R), Eagle Creek(R), Reef(R) and lucy(R)brands. Kevin Bailey, President of Vans and Jeff Moore, President of Reef will now report to Rendle. He will continue to be based in San Leandro, California.
What they didn’t apparently include in their announcement is that, according to Shop-Eat-Surf, Reef’s VP of Marketing Kevin Flanagan is no longer with the company and his position has been eliminated.
Apparently, Reef is doing so well that they no longer need anyone in the “senior marketing position.” Follow the jump for more. [click to continue…]
Sole Technology sti Laboratory Manager Jeremy Determan explains the all-new Fusion technology at the Agenda Show in Anaheim on Thursday, January 6, 2011. Fusion allows Sole Tech to create a vulcanized style shoe that is lighter, more flexible, more durable, and much easier on the environment. Nothing wrong with that. . .
Those who thought the death of the ASR Show signaled the death of action sports trade shows in general were proven grossly wrong during day one of the Agenda Show in Anaheim, California January 6, 2011. All three halls were packed to the point of making it difficult to cruise the aisles. And it wasn’t people just hanging out. Lines were being shown and in many cases orders were being written.
While some brands we spoke to seemed relieved that they didn’t have to be at ASR this year, others mentioned missing the old days when Agenda was just a small show for the cool kids. Agenda has definitely kicked it up a level this year and nearly everyone seems happy about it. Even those who seem nostalgic for the past.
. . . only female models from Miami Beach’s top ten agencies will be granted entrance. . . The models will also get a new bikini every month from Volcom and poolside yoga classes. . . No male models are invited however.
Guess that means we won’t be getting any photos. Wonder if Wooly can get us in?
So this is what everyone was tweeting about last night. Long-time Rip Curl surfer and four time Womens ASP World Champion Stephanie Gilmore has reportedly signed a five-year contract with Quiksilver (not Roxy, to be clear), according to a post on the Mountain and Wave.
Under terms of the agreement Stephanie will ride for the Quiksilver team and has become a Quiksilver brand ambassador, joining a diverse and talented group which includes 13 other female artists, musicians, photographers, philanthropists and fashion designers representing Quiksilver’s lines for women. “I have had exceptional support throughout my career and I am excited to have this bright opportunity with the respected team at Quiksilver,” says Gilmore. “I am looking forward to pushing myself to new levels and feel this is a move which will help me stay inspired while competing at the highest level as a professional surfer on the ASP Women’s World Tour. It’s thrilling to be a part of an innovative and globally respected brand like Quiksilver. Its rich history and creative direction are well aligned with my personal ambitions.”
It really is the perfect match, especially if reports of Stephie being the $5 million woman are true.
Winters are cold in NorCal and Thrasher Magazine knows that the worst part about skateboarding out in the frost is slapping a hand down on frozen concrete. Apparently, that’s why they made these new new Goat Grip Gloves and and matching Blackout Beanies. These seem perfect for flying over Cuckoo’s nests if nothing else.
Stance’sRyan Kingman gets interviewed on TransWorld Business and he takes the opportunity to explain how they got their feet in the door.
Stance saw an opportunity to address a category that has been neglected and overlooked by most brands over the years and bring it to the surface, show it off, champion it. Whenever there’s a product being manufactured in a space with an excited and loyal consumer base there’s an opportunity to develop the category and make it shine. As it turns out there are a lot more sock enthusiasts and aficionados than we had hoped for.
686’s new HUF x New Balance ménage à collab snowboard boot and and sneaker will be sliding out in limited quantities beginning January 8, 2010.
The triple partnership brings forth a focus on clean design, with dark blue and white tones accented with pink and green hits and embellishments. The HUF for New Balance 205 sneaker is made of a micro suede and highly breathable mesh upper. The perforated suede New Balance logo makes a polished statement with coordinating NB 205 and HUF logo hits on the tongue. The terry cloth lining gives exceptional cushioning properties and has a contrasting micro suede heel cap.
Eric Koston’s new Nike SB’s are loaded with Lunarlon. Apparently, that’s a good thing (P-Rod is reportedly getting some, too). So good that he shared it with the Twitterverse on the day after Christmas.
VF Corp, the parent company of Vans, Reef, and The North Face, today announced the promotion of Steve Rendle to the position of Vice President, VF and Group President, Outdoor & Action Sports America’s.
