Click here for our gallery of photos from the Agenda Show, Anaheim, California.
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Fashion
For the past eight years, Agenda Show founders Aaron Levant and Seth Haber have pushed ahead with a cool, small trade show that promoted authentic street brands.
In the face of competition from much larger organizations like Magic, ASR, and Surf Expo they’d been able to carve out a small, successful corner of the fashion trade show business. The show was growing even though each year it was becoming more and more of a head-to-head race with ASR.
Then, at the beginning of November 2010, Nielsen Expositions announced it was shutting down the ASR Show entirely. Suddenly, Agenda’s most direct competition was gone. At that time we tried to speak with Levant about how the announcement would change the trade show game, but he wasn’t interested in discussing it then.
Yesterday (January 6, 2011), we caught Levant in the lobby of the packed Agenda Show in Anaheim’s Marriott Convention Center. This year’s show is made up of several sections: Agenda, The Berrics Agenda skateboard show, and the all-new Agenda Snow. All told, the show fills 80,000 square feet of floorspace and features 300 brands. Levant and Haber’s little show has become quite large.
Follow the jump for the rest of the story.
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From the “public companies must grow” file comes the following breaking news from Volcom:
We are proud to announce that Volcom will be the official casual clothing sponsor of Mitch Payton’s Monster Energy/Pro Circuit/Kawasaki race team for 2011. Pro-Circuit is highly regarded as one of the best teams in motocross and they are known for their continued success and commitment to excellence. We are stoked to be working with Pro-Circuit and be a part of this amazing team!
Some Stone rocking mini-truck drivers are going to be so amped.
[Editors’ Note: It appears Veeco is picking the right guys as Ryan Villapoto won SX #1 in Anaheim.]
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VF Corp, the parent company of Vans, Reef, and The North Face, today announced the promotion of Steve Rendle to the position of Vice President, VF and Group President, Outdoor & Action Sports America’s.
Since 2009, Rendle has served as President of VF Outdoor Americas. He will now be responsible for leading VF’s Outdoor and Action Sports businesses in North and South America, consisting of The North Face(R), Vans(R), JanSport(R), Eagle Creek(R), Reef(R) and lucy(R)brands. Kevin Bailey, President of Vans and Jeff Moore, President of Reef will now report to Rendle. He will continue to be based in San Leandro, California.
What they didn’t apparently include in their announcement is that, according to Shop-Eat-Surf, Reef’s VP of Marketing Kevin Flanagan is no longer with the company and his position has been eliminated.
Apparently, Reef is doing so well that they no longer need anyone in the “senior marketing position.” Follow the jump for more.
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Sole Technology sti Laboratory Manager Jeremy Determan explains the all-new Fusion technology at the Agenda Show in Anaheim on Thursday, January 6, 2011. Fusion allows Sole Tech to create a vulcanized style shoe that is lighter, more flexible, more durable, and much easier on the environment. Nothing wrong with that. . .
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Those who thought the death of the ASR Show signaled the death of action sports trade shows in general were proven grossly wrong during day one of the Agenda Show in Anaheim, California January 6, 2011. All three halls were packed to the point of making it difficult to cruise the aisles. And it wasn’t people just hanging out. Lines were being shown and in many cases orders were being written.
While some brands we spoke to seemed relieved that they didn’t have to be at ASR this year, others mentioned missing the old days when Agenda was just a small show for the cool kids. Agenda has definitely kicked it up a level this year and nearly everyone seems happy about it. Even those who seem nostalgic for the past.
More later. We still have aisles to walk. Until then check out this photo gallery from day one.
[Editors’ note: Special thanks to the Mark Waters Wi-Fi network. He didn’t have to share, but he did.]
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Smart Water is creating a new “models only” Model Lounge Miami South Beach’s Raleigh Hotel in South Beach and they’re reportedly bringing Volcom with them, according to a story on Miami New Times.
. . . only female models from Miami Beach’s top ten agencies will be granted entrance. . . The models will also get a new bikini every month from Volcom and poolside yoga classes. . . No male models are invited however.
Guess that means we won’t be getting any photos. Wonder if Wooly can get us in?
[Link: Miami New Times]
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So this is what everyone was tweeting about last night. Long-time Rip Curl surfer and four time Womens ASP World Champion Stephanie Gilmore has reportedly signed a five-year contract with Quiksilver (not Roxy, to be clear), according to a post on the Mountain and Wave.
Under terms of the agreement Stephanie will ride for the Quiksilver team and has become a Quiksilver brand ambassador, joining a diverse and talented group which includes 13 other female artists, musicians, photographers, philanthropists and fashion designers representing Quiksilver’s lines for women. “I have had exceptional support throughout my career and I am excited to have this bright opportunity with the respected team at Quiksilver,” says Gilmore. “I am looking forward to pushing myself to new levels and feel this is a move which will help me stay inspired while competing at the highest level as a professional surfer on the ASP Women’s World Tour. It’s thrilling to be a part of an innovative and globally respected brand like Quiksilver. Its rich history and creative direction are well aligned with my personal ambitions.”
It really is the perfect match, especially if reports of Stephie being the $5 million woman are true.
[Link: Mountain & Wave and Daily Telegraph]
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For the rest of UNIV’s brand new 2011 Lookbook click here. Like certain 80s soda it’s crisp and clean.
[Link: UNIV]
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Winters are cold in NorCal and Thrasher Magazine knows that the worst part about skateboarding out in the frost is slapping a hand down on frozen concrete. Apparently, that’s why they made these new new Goat Grip Gloves and and matching Blackout Beanies. These seem perfect for flying over Cuckoo’s nests if nothing else.
[Link: Thrasher Store]
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