Snowboarding

1910 Drops Their Pants and Jackets

by The Editors on September 14, 2026

Jamie Lynn and Schoph and their 1910 brand are pleased to announce the launch of their Nineteenten Outerwear collection.

Having a 30-plus-year run as a sponsored rider, having a hand in building brands, and watching companies grow into what I felt was an unsustainable business model where more was never enough — now with 1910 we get to choose our own adventure,” Lynn says.  “It’s the ultimate DIY journey. We’re using all of our collective experience, with the best of friends and the most talented, amazingly creative individuals, to build something that is ours to share with the world. Keeping the integrity and soul intact is our goal, and the opportunity to create an outerwear program with the highest standards of quality and function is a dream come true. We invite you to join us on this odyssey of awesomeness, and thank you for the support.”

If it’s good enough for Jamie, it’s alright by us. For all the details, please click the link.

[Link: 1910]

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Burton Has A New CEO: Denny Bruce

by The Editors on September 8, 2026

Yes, it looks like Donna Carpenter is finally over being the CEO of her Burton Snowboards company and has turned the top spot over to former pizza oven CEO Denny Bruce, according to a press release posted on Vermont Business Magazine.

Bruce’s journey with Burton began more than two decades ago, when he served as the company’s Mid-Atlantic Brand Manager from 2003 to 2005. His return marks a full-circle moment in a career that has since spanned leadership roles across the industry. He went on to build a career scaling global consumer businesses and modernizing heritage brands, holding senior leadership roles at Vans, Skullcandy and Traeger. As Global Brand President of Dickies at VF Corporation, he led the transformation of the 100-year-old heritage brand across core and premium lifestyle channels. Most recently, as CEO of Gozney, he helped transform the company from a Europe-focused DTC business into a global omnichannel brand.

Yeah, we didn’t know what Gozney was either, but apparetly it’s the Yeti of pizza ovens: a well-branded maker of things no one really needs. This makes Bruce perfect for the Burton job in so many ways.

For the rest of the story, please click the link.

[Link: Vermont Business Magazine]

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Mammoth Mountain Cited By Cal/OSHA

by The Editors on August 25, 2026

After investigating the ski patroller avalanche death at Mammoth Mountain in 2025, Cal/OSHA has fined the resort more than $100,000, according to a story on NBC 4 Los Angeles.

Cal/OSHA issued Mammoth Mountain Ski Area, LLC, the company that owns and operates the Mammoth Mountain Ski Resort, three violations following an investigation into a 2025 avalanche that killed 30-year-old ski patroller Cole Murphy and left a second patroller seriously injured.

Mammoth Mountain, in a written statement, says they have “fully cooperated with the investigation” and are currently contesting the citations.

[Link: NBC 4 Los Angeles]

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Cloudflare Founder Wants to Buy Park City

by The Editors on June 5, 2026

Utah’s richest man, Cloudflare founder Matthew Prince, believes it is time for Vail Resorts to begin selling off some of its assets and he would like to buy Park City where he grew up skiing and once worked as a ski instructor, according to a Jason Blevins story in The Colorado Sun.

The big problem, Prince says, is the stable of resorts are worth way more than $5 billion and Vail Resorts’ market capitalization — the company’s current share price (around $137, down more than 60% from its 2021 peak) times the number of outstanding shares (around 35.6 million) on the market — that is less than the combined value of all those ski hills. . . “At some point shareholders are going to say you know what, you don’t get to be a capital allocator anymore,” Prince says. “I was hopeful they would come to that conclusion themselves.”

As Prince points out, the issue is that because Vail Resorts’ properties could be worth more than the company they may become a target for corporate raiders who buy the entire company (which Mr. Prince doesn’t want to do) and pay for the purchase by selling off a couple of the big names in Vail’s 42 resort portfolio. The rest could be profit.

It’s a clever angle by a billionaire who wants to own his home mountain, but he may be over-valuing many of the smaller resorts that are literally worth nothing when peeled off from the major label resorts. Either way, more power to Mr. Prince. Anything that breaks up the current resort megacorp monopoly would be. . . epic. 

[Link: The Colorado Sun]

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The North Face Locks Down US Olympic Team

by The Editors on May 12, 2026

The North Face announced today (May 12, 2026) an eight-year partnership as the Official Performance Apparel Partner of U.S. Ski & Snowboard locking up Olympic uniforms through the 2034 Winter Games in Salt Lake City.

Under this new partnership, The North Face will provide competition outerwear for national team athletes, coaches, and staff across all 11 U.S. Ski & Snowboard disciplines, including the Stifel U.S. Ski Teams: alpine, cross country, freeski, freestyle moguls, freestyle aerials, nordic combined, Para alpine, Para nordic and ski jumping; the Toyota U.S. Para Snowboard Team and the Hydro Flask U.S. Snowboard Team. Athletes will wear The North Face gear during World Cup events, World Championships, national events, official training camps, and the Olympic and Paralympic Winter Games through April 2034.

Sounds like a pretty good deal, no Kappa. Follow the jump for the official word from US Ski and Snowboard.

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Better Get Some: Tariff Refund Portal Opens

by The Editors on April 20, 2026

After a ridiculous tariff policy that he didn’t even understand, Felon 47 gets to watch as $166 billion of that money goes right back to the importers it was stolen from in the first place thanks to a new online portal from the U.S. Customs and Border Protection, according to a story on Gizmodo.

Now, CBP said in court filings that importers paid roughly $166 billion in tariffs under Trump’s unconstitutional policy. . . The agency says it will process refunds in phases, according to its website. The first round will focus on tariffs that have been paid but not yet finalized because they’re still under federal review, as well as some that are within 80 days of finalization. Later phases will handle older, fully finalized tariffs.

There are so many business owners who voted for the clown. Hopefully, after this they’ll at least think about it before making more bad decisions in the future.

[Link: Gizmodo]

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Snowboard Documentary Discussions

by The Editors on April 19, 2026

OG snowboarding lensman Dano Pendygrasse and writer/editor Colin White joined a crew of snowboarding’s capture crew for a group discussion at the Whistler Museum on April 13, 2026 to talk shop, according to story in Pique Newsmagazine.

Snowboarding is cool. It’s radical, dynamic, and colourful. But we, the non-boarder population, only really know that because there are people there to capture it. . . That documentarian role was the focus of an April 13 panel Whistler Museum, where a multi-generational panel explored how snowboard culture in Whistler has been captured and shared.

It’s always nice to get together and talk story about the good ol’ days of shred. For more from all those involved, click the link.

[Link: Pique Newsmagazine]

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Vail Resorts Sued by 2,000 Instructors

by The Editors on April 17, 2026

It just couldn’t happen to a better company, but over 2,000 current and former ski and snowboard instructors have joined a “collective action Fair Labor Standards Act lawsuit” against Vail Resorts according to a story in Ski Area Management.

Quint et al. v. Vail Resorts, Inc., was first filed in 2020 by three Beaver Creek employees, two ski instructors and one lift ticket scanner, who allege Vail Resorts violated the Fair Labor Standards Act by not paying snowsports instructors for time spent traveling between work sites, putting on and taking off gear and equipment, and attending training, as well as not being reimbursed for costs of work-related equipment purchases and cell phone use.

Apparently, 24,000 employees were eligible to join the suit, but the deadline to join was April 15, 2026 so if you’re not in on it you’re out. Good luck to the employees. The days of ripping off seasonal workers need to end. Especially now that resort workers don’t really have many options when it comes to where they can work.

[Link: SAM]

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RIP: Snowboard Ambassador Paul Alden

by The Editors on April 12, 2026

Snowboarding would not be the same today without the hard, caring work of Paul Alden (shown at the SIA Skullcandy booth in 2009). Mr. Alden died April 9, 2026 from injuries suffered after a slip in his home, according to a post from his son, Skullcandy founder Rick Alden. Mr. Alden was 89.

“My father, Paul Prince Alden, passed away yesterday morning,” Rick said on Instagram. “He slipped in his home, striking his C2 spinal cord on the edge of his desk, rendering him immediately quadriplegic. Our sister Carole began compressions immediately, keeping him alive until he could be stabilized on a respirator. . . About 36 hours after his fall, and in accordance with the directives outlined in his DNR order, his respirator was removed.”

In the mid 1980s, at a time when the wild, punk rock kids of snowboarding needed an adult in the room, Mr. Alden was there to communicate with ski resorts in a calm, consistent, persistent, business-minded style that helped open US resorts to snowboarding. While working at Burton Snowboards, Paul’s kind attention to snowboarding and snowboard competition, helped usher in the biggest boom winter sports has ever seen. In retirement Alden went on to be a Level 2 certified snowboard instructor at Targhee for 22 years, bought a ski resort, and consulted with many movers in Action Sports and business. We are forever grateful for his guidance, support, and true love for the sport and all the people involved.

Our thoughts are with the entire Alden family. Especially, his wife of 67 years, Sharon.

According to story on Eye on Sun Valley:

Alden is preceded in death by his parents, Albert and Clarisse; and Scott, a son. He is survived by his wife Sharon; his children Mary (Jim) Moore, Carole (Doug) Andersen, David Alden, Rick Alden, and Clare Chadwick; 25 grandchildren; and 37 great-grandchildren.

A viewing will be held Friday April 17 from 6-8 p.m. at The Church of Jesus Christ of Latter-day Saints meetinghouse at 135 East 2000 South in Orem, Utah. Funeral services will follow Saturday April 18, with a viewing prior to the 11 a.m. services from 10-10:45 a.m. Interment will be in the Alpine (Utah) City Cemetery.

(Jackson Hole Guide) Paul Alden, 89, Saw The Snowboarding Vision

(Snowboarder Mag) Snowboarding Pioneer Paul Alden Has Died At The Age Of 89

(Idaho Stateman) Remembering Paul Alden: Man with Idaho ties helped get fringe sport into Olympics

(Deseret News) A pioneer in the rise of competitive snowboarding dies

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Burton CEO John Lacy Steps Off

by The Editors on April 8, 2026

John Lacy, the CEO of Burton Snowboards is reportedly leaving the company after 29 years, according to story on MSN.com.

A Burton spokesperson confirmed Lacy’s planned departure, saying: “John and Donna have come to a mutual decision that it is time for John to pursue his next chapter beyond his role as CEO. He will remain with Burton through the end of June to support a smooth transition.

Donna Carpenter will apparently step in as interim CEO, as she does. And hey, with AI here, who really needs an extra person on the payroll?

[Link: MSN.com]

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