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Vans’ Snowboarding Together Forever

by The Editors on January 10, 2019

It’s always interesting to see what the brands think the kids want to see. Here is Vans’ latest short form snowboarding promo titled Together Forever.

Coming off the heels of Vans’ first full-length film LANDLINE., film director Tanner Pendleton returns this season with a short-length project featuring Vans snow team riders Jake Kuzyk, Arthur Longo, Sam Taxwood, Danimals, Pat Moore, Cole Navin, Hana Beaman, Darrell Mathes, Dillon Ojo and more. Filmed primarily on Kodak 16mm film on location in Japan, France, Russia and Finland, Together Forever follows a group of individuals-turned-family as they travel the world and do what they love most.

Apparently that’s skateboarding, snowboarding, and a little hugging. Enjoy.

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Vans Suing Primark Over Old Schools

by The Editors on January 4, 2019

What makes a copyrightable stripe? Looks like Vans and Primark are going to find out as the footwear giant sues Primark over what it considers “identical knockoffs” according to story on Cosmopolitan.com.

A lawsuit alleging trademark infringement, unfair competition and false advertising was filed in New York last month. . . The two designs in dispute are the Vans Old Skool sneaker, featuring the iconic side stripe, and the Vans Sk8-Hi sneaker, a lace-up high top also with the classic stripe. The court documents state that Primark’s use of a side stripe on its trainers is confusing to the consumer. . . “The Side Stripe Trademark’s prominent placement and often-contrasted colour make Vans’ shoes immediately recognisable to consumers even at far-off distances,” say the documents.

When you compare this to all the skate brands that have boosted Vans designs over the years, it looks pretty mudane, but they have to protect their IP.

[Link: Cosmopolitan]

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Vans Hi-Standard 2019 Series Dates

by The Editors on December 20, 2018

Today Vans announced the official 2019 world tour dates for The Vans Hi-Standard Series, Vans’ annual international snowboard event.

For the first time in the series history, the all-ages snowboard event will land in Moscow, Russia, along with stops across China, South Korea, Canada and the US. Challenging snowboarders to showcase creative expression in a fun open-jam format, the Hi-Standard Series competitors are judged solely on their individual style, with no inverts or spins over 720 allowed. One male and one female from each stop will be crowned the regional MVP, earning an all-expenses paid trip to the series’ grand finale for an opportunity to ride with the Vans snow team and the chance to battle for the 2019 Vans Hi-Standard Series MVP series title.

For all the dates, locations and the official word from Vans, please follow the jump.

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Vans Signs Michael February To Global Team

by The Editors on November 30, 2018

Vans just signed South African pro surfer Michael February to their global footwear and apparel team.

Recently featured in Vans’ surf film Can’t Steal Our Vibe alongside fellow teammates the Gudauskas brothers, February has been a driving force in Vans’ philanthropic initiative to inspire at-risk youth in South Africa through surfing. In partnership with Waves for Change, February helped to collect over 750 surfboards for local South Africa townships, helping kids heal through surfing.

For the official word from Vans, please follow the jump.
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Zeuner, Sorgente: Vans Park Series Champs

by The Editors on October 27, 2018

The 2018 Vans Park Series Pro Tour closed out a ripper of a year in Suzhou, China with Brighton Zeuner and Alex Sorgente both taking their second championship titles.

Zeuner stunned the crowds with her effortless style, landing her signature backside 360 in every run and topping it off with a kickflip indy, one of the few flip tricks of the women’s event. . . It was an extemely close call in the Men’s final round, seeing Brazil favorite Pedro Barros and USA’s Alex Sorgente challenge each other’s scores until the bitter end, when Sorgente laid down a crowd pleasing, trick-heavy run to yield the highest score of the day.

For the official report and complete results, please follow the jump.

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Vans Park Series Finals In Shanghai

by The Editors on October 4, 2018

The Vans Park Series will wrap things up for the 2018 season in Shanghai, China October 27 and crown two new VPS park terrain champions.

Saluting an incredible international tour across five continents to showcase the world’s best park terrain skateboarders, the 2018 Vans Park Series Pro Finals culminates in yet another historic year in skateboarding’s progression onto the world stage. The confirmed field of competitors has been revealed today on vansparkseries.com including defending champions Oskar Rozenberg Hallberg and Nora Vasconcellos, leading Tour Challengers Tristan Rennie and Sakura Yosozumi, and select VPS Continental Champions from Brazil, Japan, South Africa, Europe and Australia.

For the official word from Vans including all the continental champions and current standings, please follow the jump.

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Burton Hires Former REI, Vans Marketeer

by The Editors on September 17, 2018

Burton has reportedly borrowed an employee from one of their largest dealers, REI Co-op. Sarah Crockett, the former VP of Integrated Marketing & Community Engagement at REI is now Burton’s chief marketing officer, according to a press release widely available on the Internet.

“I’m thrilled to be joining such a passionate community at Burton,” said Sarah Crockett, CMO of Burton. “There’s a vibrancy here at Burton that Jake and Donna have built, and you can feel it the second you walk in the door. There is such an incredible foundation to build off of, from the talent and inspiration that our athletes emulate to leading with our values, including furthering our impact in sustainability. It’s a true pleasure to be able to join a team that is poised to drive this iconic brand into the next era, and I’m simply overjoyed to be a part of this next chapter.”

Sounds like Crockett is well suited for the delivery of stunning decks, reams of customer journey whitepaper, and digital directives on the propagation of Burton’s narratives. For the official word on the new hire, please follow the jump.

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Ray Barbee’s Brand New Vans

by The Editors on September 17, 2018

Vans has partnered with long-time global skate team legend and musician Ray Barbee on some new colorways of the Half Cab Pro and Old Skool Pro.

These Barbee-inspired Half Cab Pro and Old Skool Pros are dressed in deluxe emerald and burgundy suede uppers with white cotton laces and contrast stitching. Showcasing never before seen Vans graphics from the early 90’s, these functional Pro Classics highlight an elephant motif liner as an homage to Barbee’s friend and fellow Vans family member, Salman Agah, whose original pro board featured the graphic.

Vans really are the only skate shoes you’ll even need, but new colors are always good. For the official word from Vans, please follow the jump.

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Vans Plans $5 Billion in Revenue By 2023

by The Editors on September 13, 2018

See all those Vans Old Skools on nearly everyone on the street under 60? Well, get ready to see a lot more as VF Corp rolls out plans to nearly double Vans’ annual revenue by 2023 to $5 billion.

“Since VF’s acquisition in 2004, the Vans brand has grown at a 17 percent compounded annual rate and transformed into a $3 billion global lifestyle brand,” said Steve Rendle, VF Corporation Chairman, President and Chief Executive Officer. “I am confident in the Vans team’s ability to deliver on a bold $5 billion revenue target which will be a key driver of VF’s plan to deliver superior total return to shareholders over the next five years.”

For exactly how Vans plans on doing this, please follow the jump. (Hint, it has something to do with that Internet thingy.)

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New Vans Chima Ferguson Pro 2s

by The Editors on September 4, 2018

Chima Ferguson’s newest signature pro model, the Chima Pro 2, is hitting stores this moth in now color ways. 

Featuring Duracap-fused upper reinforcements, Vans Pro Lite Construction with evolved foxing tape for added flex and durability, and Vans’ new UltraCush Lite 3D footbed, the Chima Pro 2 is designed to withstand heavy impact situations. By blending the lightweight and responsive feel of UltraCush footbeds with a dual-density foam surrounded by a molded heel cup, the Chima Pro 2 delivers unsurpassed cushioning, boardfeel, and support for all different types of skateboarding—from ledges, banks, ramps and pools, to curbs, rails and skateparks, too.

Plus, they look real nice with their mono-chromatic unstated style.

 

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