Burton Snowboards has apparently decided that their girls need their own special place to hangout online. (Burtoxy?) The site is called Burtongirls.com and it features a forum, contributor content, “Burton outfits,” and place to share things on Facebook and Twitter.
“With burtongirls.com we wanted to create a forum where girls could discover fun, unique and diverse content around the lifestyle and culture of our sport,” stated Donna Carpenter, President of Burton. “There are so many cool aspects to our lifestyle – from traveling and meeting people all over the world, getting to ride the best mountains on the planet and working with the best snowboarders, and burtongirls.com reflects all of that.”
The best part is it’s a place for Burton to market directly to girls without having to worry about what the boys think. Follow the jump for the official details. [click to continue…]
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