by The Editors on November 21, 2014
Danny Davis’ 44-minute snowboarding film Peace Park will be airing on ABC on Sunday November 30, 2014 at 11 AM PST.
“Peace Park is all about bringing the soul back into snowboarding,” comments Davis. “I’m really stoked that my sponsors believe in me and continue to support my vision of keeping snowboarding fun and creative. This year’s Peace Park is different than any other, offering something for every style of snowboarder to ride. We had riders from all around the world show up!”
After the NBC premiere you’ll be able to watch the whole thing again on the Youtube channel of a certain mouse dissolving (but soon no longer flame retarding) caffeinated, carbonated, high fructose corn syrup product marketed as a drink. But please, don’t put that stuff in your body no matter how cool Mr. Davis makes it look.
For most of the official word from Burton, follow the jump. [click to continue…]
by The Editors on November 18, 2014
Yuma Abe on his way to Third. Photo: Blotto
Burton Snowboards and Mini threw a massive street rail contest in Tokyo last weekend. It was the 4th annual Burton Rail Days and more than 5,000 people reportedly came out to see the action going down.
In the end, it was Zach Aller (CAN) who took home $15,000 with a first place finish. Aller’s first run of frontside board slide, backside 180 to board slide on the transfer, and 50-50 on the ledge to wall ride was good enough to get the win. In second place was Jaeger Bailey (USA) with a 50-50, 270 to board slide, and 50-50 on the ledge. And finally, Yuma Abe (JPN) took third-place honors with a wall ride 540. Zach Aller not only came away with his first Burton Rail Days title, but also had one of the more impressive stories of the week. After a last-minute opening in the competition, Aller was contacted with an invitation, just hours before he jumped on a plane to Tokyo to compete.
For the official word from Burton, please follow the jump. [click to continue…]
by The Editors on November 3, 2014
It appears we’re not the only ones who have grown tired of the SIA Trade Show in Denver. Burton Snowboards announced today that, aside from a booth for Anon accessories and two others for Riglet Parks and the Chill Program they will not be showing any product inside the 2015 SIA Show at the Denver Convention Center this January. Rather than sit in with the rest of the snowboard companies and be under the thumb of the convention center and SIA, Burton has opted to do their own fully immersive, 24-hour-a-day brand “activation” at Denver’s huge night club City Hall.
From January 28th-31st, Burton will transform City Hall into an authentic brand experience where retailers can enjoy three days of winter 2016 collection showings, around-the-clock hospitality, entertainment and more. . . “At Burton, we’re always challenging ourselves to look at things differently, to take a new approach, to innovate – whether it’s with our products, marketing or activations,” said Sasha Dietschi-Cooper, SVP of North American Sales. “So this year at SIA, we’re going to service our retail partners in a whole new way with an elevated presence in Denver. From ramping up the scope of product and brand stories we can show to increasing the flexibility of when dealers can view the line, our intention is to better service and inspire our retailers.”
For the official (slightly less direct, more positive) word from Burton, please follow the jump. [click to continue…]
by The Editors on October 15, 2014
Burton Snowboards has collaborated with sexy boot maker Frye on a new saucy women’s all-mountain snowboarding boot that has all the function plus the fashion.
By far the most fashion-forward women’s snowboard boot ever made, the Burton x Frye boot stays true to the long revered design of The Frye Company’s treasured Harness boot. Like its iconic footwear counterpart, the Burton x Frye snowboarding boot features the distinctive Harness ring, straps and studs that has made the boot a favorite for generations. Crafted with authentic USA-made Horween premium leather and boasting Burton’s top-shelf technologies, the boot looks as good as it performs.
So get your tongues ready, bootlickers. These things are hot, hot, hot. . . Hmmm, wonder when these are going to come in XXXL sizes? For the official word from Burton, follow the jump. [click to continue…]
by The Editors on September 26, 2014
Jussi Oksanen had one of the longest, most amazing professional snowboard careers with Burton Snowboards. But after 14 years at the big B, Oksanen is leaving to focus full time on the water bottle company he co-founded, Mizu.
“I’m thrilled and humbled that everything fell in to place exactly as I’d hoped it would with my snowboarding career and with Mizu,” Oksanen said. “Tim Pogue (CEO) has taken the company to the next level and I’m really excited to be working alongside him developing new products and guiding Mizu’s marketing. I’m thrilled we’ve reached this point in Mizu’s evolution and I’m even more excited about the next chapter.”
Oksanen always has been good with transitions. For the official word from Mizu, follow the jump. [click to continue…]
by The Editors on May 14, 2014
It’s been four years since Laurent Potdevin resigned as CEO of Burton Snowboards. And since then, Jake and Donna Carpenter have been running the business themselves while they conducted a search for a new CEO. That search has apparently ended as the company announced today the promotion of COO Mike Rees to the position of CEO of Burton Snowboards.
“Four years ago when I got my old job back as Burton’s CEO, my goal was to get the company headed in the right direction, build up our leadership team and establish a clear plan for the long-term future of the brand,” said Jake. “Looking back, we’ve accomplished these goals and have a solid foundation in place. Now it’s time to turn over the day-to-day tasks of running Burton to a new CEO. Our entire Board of Directors, our Executive Team, Donna and myself trust that Mike is the right person for the job. He has the experience, skills and leadership qualities to take our vision and run with it. And I’ll still be around, giving product feedback, testing new gear, working with the creative crew and advising Mike.”
Rees obviously knows the business and that’s good. For the official word from Burton, follow the jump. [click to continue…]
by The Editors on April 23, 2014
You may remember Laurent Potdevin. A while ago he was the President of Burton Snowboards. He did that job for five years then went on to be the CEO of Toms Shoes. Most recently, Mr. Potdevin was named CEO of Lululemon (the yoga pants company started by Westbeach founder Chip Wilson). Things at the suburban mom shaping factory haven’t been going that well for Mr. Potdevin and some investors feel that has to do with Laurent’s pot belly, according to a story in the NY Post.
Meanwhile, some investors who attended the meeting said they were surprised to see that Potdevin, in his first major public appearance since he took the helm in January, didn’t exactly look the part of a fitness mogul. . . “He was kind of … dumpy,” one shareholder said, noting that Potdevin wore baggy clothes with an untucked shirt that failed to hide a bulging stomach . . “If he’s a competent leader, he’s a competent leader,” another investor said. “But you’ve got to ask whether this guy is really in touch with the mind-set of his core customer in the athletic space.”
Make a presentation on a bad day and the stock falls five percent. Being the CEO of a publicly traded company must be really fun.
[Link: NY Post]
by The Editors on February 27, 2014
Garmin, makers of some of the finest GPS devices known to man, has partnered with Burton Snowboards to be the official action camera sponsor of the 32nd Annual US Open of Snowboarding Championships (sorry GoPro).
“We are extremely excited to announce this partnership with Burton and be a part of such a prestigious snowboarding event,” said Jon Cassat, Garmin vice president of communications. “With the rugged housing, extended battery life, and the ability of VIRB Elite to capture GPS data like elevation, speed and G-force on the mountain, Garmin VIRB and VIRB Elite are the perfect HD action cameras for any snowboarder, and we’re eager to showcase them at the event.”
Not only that, thanks to the GPS the camera will automatically shut off while you’re riding up the lift and pop back on while you’re sliding down. How’s that for auto pilot? We haven’t tested the Virb cameras yet, but we’re looking forward to it. For the official word from Garmin, follow the jump. [click to continue…]
by The Editors on February 24, 2014
Burton’s 32nd Annual US Open of Snowboarding from Vail, Colorado (yeah, that still trips us up) will be getting the full TV treatment on Fox Sports 2 as the network announced today (February 24, 2014) that they will be pumping out five hours of live coverage beginning Friday, March 7, 2014 at 10:30 AM PT.
The deal is part of a larger partnership between Burton Snowboards and FOX Sports, with additional coverage of Burton’s iconic Global Event Series on FOX Sports 2 and FOX Sports Regional Sports Networks throughout the year, including the Burton US Open Snowboarding Qualifiers, Burton European Open, Burton Rail Days, Burton High Fives and more. . . Veteran snowboard TV host Preston Strout calls the play-by-play, while Tom Monterosso, Snowboarder Magazine Editor, provides analysis from the booth.
For the official word from Burton including a complete schedule (yes, it’s next week), follow the jump. [click to continue…]
by The Editors on February 3, 2014
Burton Snowboards held their US Open Snowboarding Qualifiers over the weekend at Seven Springs in Pennsylvania and the upshot is that Chase Josey and Summer Fenton won the pipe and Zach Normandin and Japan’s Asami Hirono won Slope.
At the event, the six best men and three women per discipline earned a coveted spot to compete against some the world’s best riders at the iconic 32nd annual Burton US Open Snowboarding Championships in Vail, Colorado from March 3rd – March 8th, 2014, as well as valuable 4star World Snowboard Tour points and a piece of the $20,000 prize purse.
For the official results, and all the people who won a spot at the US Open in Vail, follow the jump. [click to continue…]
