Lizzie talks about it all with Thrasher Mag. Check it out.
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Meanwhile, in surf footwear news, Jeff Booth has been appointed the director of sales for Flojos footwear. The former top 5 pro surfer has made a career in the action sports industry working for former surf giants like Billabong, Quiksilver, and Oakley.
“I am very excited to have Jeff join the team at Flojos,” says Flojos CEO John Dickinson. “Jeff’s Surfing background and extensive sales experience bring us a strong skill set with his understanding of footwear and apparel along with instant credibility in the specialty market. He really understands the business and we feel he will be a great asset to Flojos.”
For the official word from Flojos, please follow the jump.
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Reminds you of standing in Colorado lift lines last season doesn’t it?
[Link: Boing Boing]
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The Hundreds in collaboration with Los Angeles Mayor Eric Garcetti have created an LA original collection.
LA Original is a program developed by the Mayor’s Fund for Los Angeles to cultivate the growing talent and entrepreneurship that calls LA home. With the aim to show that Los Angeles is a place where creativity thrives, LA Original has collaborated with artists and creators from Jen Stark to Anwar Carrots and Geoff McFetridge. All proceeds from the project received by the Fund supports the Downtown Women’s Center’s “Made by DWC” program, which teaches job training and maker skills to LA women transitioning out of homelessness.
The Hundreds capsule collection includes a T-shirt and pullover hoodie with a hand-drawn design by Bobby Hundreds himself. The collection drops on August 20, 2018 at at The Hundreds Los Angeles, LA Original’s MOCA pop-up, laoriginal.com, and thehundreds.com. For more info follow the jump.
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All the critics/owners agree — John Lupfer deserves his new “pro” status at Stereo Skateboards.
“Lupfer is a class act. Pure skateboarding, pure fun, and always smiling. Happy he finally has a Stereo board!” – Jason Lee
“Johnny has been in the Stereo Family for over a decade, and his style and positive vibes make him a perfect fit for Stereo.” – Chris Pastras
If they’re happy, we’re happy. You happy, John? Good.
[Link: Stereo Skateboards]
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We were saddened to learn that former Associate Editor of Snowboard Canada, Managing Editor of Transworld Snowboarding, and Dew Tour content director Gerhard Gross died Tuesday, August 14, 2018 after nearly two years of bravely, stubbornly striving to survive stomach cancer. He was 39.
Unlike many in the snowboard industry we didn’t get much time with Gerhard before his diagnosis, but we will forever cherish every minute we spent with him, his wife Kris, and their son Gerhard Gross IV. Our thoughts are with Kris, little G, and Gerhard’s entire family. For more on Gerhard and his life in snowboarding please click the links below.
[Links: TransWorld Snowboarding, Snowboarder Magazine]
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Bonfire has a new website for the new season and the guy responsible would like you to check it out. Here’s what Tim Swart has to say about it:
“an exciting moment today launching the winter 18/19 Bonfire website! I have been a big fan and user of Bonfire consistently since the brand’s inception. Re-igniting Bonfire in the market and being able to roll out a fresh, new and exciting site for the brand, products and riders is a treat. Check it out here: https://bonfireouterwear.com
Click the link to check out just how this zombie brand in being re-animated. . . er, re-ignited.
[Link: Bonfire Snowboarding]
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Admittedly, we haven’t been paying much attention to anything that doesn’t fall pre-packaged into our email boxes, but we did want to take a moment to remember all the good times we’ve had with Yobeat.com over the past 21 years. There are far too many to mention, but let’s just say that we were there at the beginning, we’re thankful for everything the site helped create, and we’re glad to still be here waving goodbye to the last great independent snowboarding website.
Here’s what Yobeat’s founder Brooke Geery had to say about the site’s demise:
Dear Dedicated Readership,
Twenty-one years. When I began this website on my AOL account, I never imagined it would last this long or take me to the places it has. But they say all good things must come to an end, and my friends, that day is today. The website you love to hate will not see any futher updates. It will remain online for the time being, but may be deleted at any time. I recommend you print out your favorite articles now or forever live in regret when they are gone.
This was not an easy decision to come to, and it was aided in large part by a legal battle with my former partner. As a result, the name Yobeat no longer belongs to me. For the record, the instagram @yobeat is no longer affiliated with this website and any merchandise you may encounter is not either. The media juggernaut and the T-shirt company have parted ways and I do not want to do anything to inadvertently promote the latter.
Instead, I aim to continue my efforts on a new platform under the name Blower Media. As of right now, it’s just a logo and some stickers, but it could be something amazing some day. Stay tuned.
Brooke Geery
Founder, Editor, Publisher, Yobeat.com.
1997-2018
RIP
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Longtime snowboard industry head Randy Torcom is the latest (of a growing list) to join the legal weed movement by taking a job at C21 Investments, as Vice President of Marketing. The company is focused on “building and acquiring market leading marijuana brands,” according to a press release.
“Brand integrity and authenticity are critical for success in the cannabis industry,” said Torcom. “C21 Investments is committed to a strong national and international brand strategy that delivers a compelling proposition of high-quality products, with life-style and value delivery that consumers can have a deep and meaningful connection with that will stand the test of time.”
Like, uh? Whoa! Sorry, just spilled our Cheetos. For the official word from . . . like, wait, what were we just saying? Oh, ha, whatever. (We apologize for resorting to old, cliche stoner jokes in spite of the fact that marijuana is now a respected, mostly legal, and sometimes elegant form of adult relaxation.)
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