by The Editors on September 24, 2018
How do ski resorts get more rideable terrain when most of their mountains are covered in trees? They can’t go in and clear cut it just yet, but with a little help from a tree killer known as the Spruce Beetle they can open up new runs no problem.
For example, at Monarch Mountain in Colorado they’ve just removed “thousands of trees” from their mountain that have been killed by the beetles according to a story in the Pueblo Chieftain and they couldn’t be happier about it. Who needs trees?
“It is kind of cool because as we’ve gotten into it and removed the dead trees we have opened up a lot more terrain, and that’s an opportunity for people to ski terrain they could not get to before. I think our guests will be pleasantly surprised,” said Randy Stroud, Monarch’s general manager.
Many of the trees are still good enough to be used for lumber, so that’s a plus, too. For the rest of the story, including the part about how clearing the trees is helping to eradicate the spruce beetle problem, and how school kids a learning about ecology through the tree clearing, follow the jump.
[Link: Pueblo Chieftain]
by The Editors on September 20, 2018
If you’re going to buy a snowboard magazine this fall, and we suggest it as you can read it without being bombarded by Google ads curated just for you (like the ones you see on the right side of this page), we suggest you start with The Snowboarder’s Journal Volume 16, Number 1. Then while you’re at it go ahead and subscribe. Click the link for all the goodness you’ll find inside.
[Link: The Snowboarder’s Journal]
by The Editors on September 20, 2018
Hey action camera nerds, GoPro just added a new number to their Hero line (7 it seems) and it does a bunch of cool new stuff that most people will never use, but if you’re into these things then you’re probably going to want to upgrade to the newest one when they become available on September 27, 2018. Or, to a couple of them since it seems GoPro shooters can never have too many of the difficult to use, annoying little boxes of image capturing technology. For all the official details, please follow the jump.
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by The Editors on September 19, 2018
You know it’s hitting critical mass when Osiris and Under Armour are fighting about who designed the original ugly puffer D3 (was it Brian Reid or Dave Mayhew), because, you know, Under Armor’s new A$AP Rocky sneaker is a direct design knock off. Meanwhile Vans is dipping their toes into the puffy pool with their new Varix WC. Guess those of us who like the sleek, classic stylings of the Vans Old Skool are going to just have to hang in for a minutes until they come back around. Fashion!
[Link: Vans & Footwear News]
by The Editors on September 19, 2018
. . . and we believe it when Forest Bailey, Blake Paul, Max and Gus Warbington, Alex Lopez, Jacob Krugmire and Max Tokunaga explain it like that.
by The Editors on September 17, 2018
Burton has reportedly borrowed an employee from one of their largest dealers, REI Co-op. Sarah Crockett, the former VP of Integrated Marketing & Community Engagement at REI is now Burton’s chief marketing officer, according to a press release widely available on the Internet.
“I’m thrilled to be joining such a passionate community at Burton,” said Sarah Crockett, CMO of Burton. “There’s a vibrancy here at Burton that Jake and Donna have built, and you can feel it the second you walk in the door. There is such an incredible foundation to build off of, from the talent and inspiration that our athletes emulate to leading with our values, including furthering our impact in sustainability. It’s a true pleasure to be able to join a team that is poised to drive this iconic brand into the next era, and I’m simply overjoyed to be a part of this next chapter.”
Sounds like Crockett is well suited for the delivery of stunning decks, reams of customer journey whitepaper, and digital directives on the propagation of Burton’s narratives. For the official word on the new hire, please follow the jump.
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by The Editors on September 17, 2018
On Saturday September 15, 2018 bodyboarder Arthur Medici, 26, of Revere, Massachusetts, was attacked by a shark at Newcomb Hollow Beach at Cape Cod, according to the National Park Service. He was pulled out of the water and taken to Cape Cod Hospital, where he was pronounced dead, according to a story in the New York Times.
Medici was attacked around noon as he and a friend were boogie boarding. The friend dragged him ashore, and people on the beach attempted life-saving measures including CPR and applying tourniquets. He was taken to Cape Cod Hospital in Hyannis, where he was pronounced dead.
This is the first shark attack death in the area since 1936, however, it is the second attack in over a month, according to the story. The beach remains closed.
[Link: New York Times]
by The Editors on September 17, 2018
Vans has partnered with long-time global skate team legend and musician Ray Barbee on some new colorways of the Half Cab Pro and Old Skool Pro.
These Barbee-inspired Half Cab Pro and Old Skool Pros are dressed in deluxe emerald and burgundy suede uppers with white cotton laces and contrast stitching. Showcasing never before seen Vans graphics from the early 90’s, these functional Pro Classics highlight an elephant motif liner as an homage to Barbee’s friend and fellow Vans family member, Salman Agah, whose original pro board featured the graphic.
Vans really are the only skate shoes you’ll even need, but new colors are always good. For the official word from Vans, please follow the jump.
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by The Editors on September 17, 2018
Fernando Aguerre was re-elected unopposed yesterday (September 16, 2018) as President of the International Surfing Association (ISA) at the ISA Annual General Meeting (AGM) during the 2018 UR ISA World Surfing Games in Tahara, Japan.
Aguerre, whose tenure at the ISA is highlighted by Surfing’s inclusion in the Tokyo 2020 Olympic Games, will commence his 9th term as President since being first elected in 1994.
“My first words are ones of gratitude to the ISA Members for the continued confidence and support of me on this amazing ride,” said President Aguerre. “I am as passionate for Surfing and the ISA as I was when I first started. I am honored to be able to continue to lead this organization and to dedicate my time and efforts to this worthy cause as we look ahead to a bright future.
Occasionally no term limits is a good thing, right? Follow the jump for the rest of the story.
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by The Editors on September 13, 2018
See all those Vans Old Skools on nearly everyone on the street under 60? Well, get ready to see a lot more as VF Corp rolls out plans to nearly double Vans’ annual revenue by 2023 to $5 billion.
“Since VF’s acquisition in 2004, the Vans brand has grown at a 17 percent compounded annual rate and transformed into a $3 billion global lifestyle brand,” said Steve Rendle, VF Corporation Chairman, President and Chief Executive Officer. “I am confident in the Vans team’s ability to deliver on a bold $5 billion revenue target which will be a key driver of VF’s plan to deliver superior total return to shareholders over the next five years.”
For exactly how Vans plans on doing this, please follow the jump. (Hint, it has something to do with that Internet thingy.)
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