Here’s a little reminder from Patagonia to be sure to suit up for winter. When it comes to cold water Kohl Christensen, Trevor Gordon, and the Malloy boys know what they’re talking about.
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Well, if the contest was about who could link up with the most forward facing brands in the shortest amount of time it looks like the minds behind the Association of Surfing Professionals have done a right nice job of it for 2014. The ASP has reportedly done deals with Youtube, Facebook, and ESPN.
“Professional surfing is a truly global sport which demands media distribution partners with significant reach. Our newly announced partners have tremendous presence in the innovative media arena and, together, they build the foundation for the ASP media platform,” Paul Speaker, ASP CEO, said. “I personally believe surfing is one of the most dramatic and dynamic sports on the planet and it’s an honor to work with tremendously inspirational athletes in bringing their feats and stories to the public.”
Here’s how the deals sort out: Youtube will host the live stream of 26 events, Facebook will be the “primary social platform parter” and ESPN will “showcase the sport’s elite events” by hosting highlight shows (for those sorry saps who still watch TV) immediately following the events. How much money will these deals generate for the organization? They didn’t say, but at least they’re moving in the right direction. For the official word from the ASP, follow the jump. [click to continue…]
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It seems that most every time skateboarding is featured in a television commercial they get it all wrong. Norms Restaurants seems to get it all right with this little intimidation commercial staring Hoopla Skateboard’s Annika Vrklan (she didn’t even have to take off her bunny ears).
[Link: Hoopla Skateboards]
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Don’t worry. Bryan Iguchi is not using his new MTN Approach Pro Model skis to go down the mountain, only to go up. In fact, the skis (which have permanently attached climbing skis) aren’t even designed for going downhill. The idea behind the MTN Approach skis (and it’s a good one) is that there is no reason for your snowboarding to suffer just because you want to earn your own turns. As MTN Approach says:
Until now, the split board was the main tool available for snowboarders seeking the backcountry experience. The split board has grown in popularity and has seen advances in equipment, however, we have taken a new approach to answering the need for performance and efficiency. The MTNApproach System is the most effective alternative for riders who want the feel and reliability of a legit snowboard while riding downhill.
Get it? If you’re going to climb all the way up there, why ride down on a board that is two pieces bolted together? The Bryan Iguchi Pro Model system (which sells for $829.00) pretty much everything you need including the MTNApproach folding skis, and integral backpack. Snowboarders weighing up to 250 lbs can use the boards. Though we’re guessing after a few trips into the back country they’ll start to shed the pounds. For more info click the link.
[Link: MTNApproach]
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Kai Otton, may have won the 2013 Rip Curl Pro Portugal today over American Nat Young (in tiny surf), but the bigger news is that after dispatching Mick Fanning in Quarter Final two, Otton pushed the ASP World Title race between Fanning and Kelly Slater to the Banzai Pipeline in December. While we were all thinking about the ramifications of that, Otton was reveling in the moment of a win that was a long time coming.
“It’s the weirdest feeling ever, I just can’t comprehend it,” an ecstatic Otton said. “I really want to dedicate it to my Granddad, he passed away the year I qualified and never saw me on tour so this is for him. It seems like this event was a little bit of a grind, every heat the tide changed so dramatically you never really knew what was going to happen!”
For the official word from the ASP and complete results, follow the jump. [click to continue…]
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In celebration of the time honored tradition of Oktoberfest comes the Oktobeerfest Beer Bong Snowboard from Signal Snowboards. When you think about it, that might be everything the beer-drinking snowboarder needs.
[Link: Signal Snowboards]
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Matix is bringing the perfect fit right to their customers with their new Matix Workshop.
The Matix Workshop is a showroom on wheels with an experienced tailor on hand ready to hem and or taper any Matix pant purchase made from the retailer on-site at no additional charge. A custom Matix label package is added to the pants creating a custom one-off item allowing the consumer (you) to get the experience of a customized garment.
Now you don’t have to go to New York City to get the taylor fit goods.
[Link: Matix]
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Can you see your breath in the air? That means it’s getting pretty near time to ride. Here’s how the crew at Rome Snowboards prepares.
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The Mavericks Invitational has a new title sponsor now that Body Glove has announced a “multi-year” deal with the big wave surfing contest.
“We are thrilled to work with the community of Half Moon Bay to make the Body Glove Mavericks Invitational the premier event that it deserves to be,” states Robbie Meistrell, CEO of Body Glove International. “Body Glove has had an extensive history of involvement in surf competitions in the last 60 years and is proud to say that it has launched many careers of today’s surfing elite. It’s only natural that we partner with Mavericks Invitational, an event that is the absolute pinnacle of adrenaline, fueled by big wave riding. We look forward to having a long lasting and prosperous relationship.”
This should help keep the Mavericks contest on some firm footing for a while. For the official word from Body Glove, follow the jump.
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European snowboarding pioneer and film legend Regis Rolland has developed a new “dual entry” binding for APO Snowboards and in this edit he explains exactly how it works and why he thinks it will make snowboarding simpler for everyone. It’s all about “technicity,” apparently.
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