Bonnier Corp, the parent corporation of Transworld Media has announced that they are reducing the rate base on their skiing titles beginning with the September issues, according to a story on DMNews.com.
Skiing will move from a rate base of 400,000 to 300,000, and Ski is going from 450,000 to 400,000. Executives say the reductions are to better focus on key demographics: 18-35-year olds for Skiing, and boomers for Ski. The rate base cuts will not extend to Bonnier’s other skiing titles, which including Women’s Skiing, Boost and SnoWorld. . . “The strategy is to deliver the most committed skiers to our advertisers and to reduce the amount of verified circulation included in the magazine’s rate bases,” noted Dean Turcol, VP of communications for Bonnier, in an e-mail.
We’d say the reductions are more based on fewer people buying the magazines. Or does that just go without saying?
[Link: DMNews.com]
