On his blog The Adventure Life Steve Casimiro, the former editor of Powder magazine and now West Coast Editor of National Geographic Adventure, has written an essay on how wonderful it is that so many people are out in the line up on $100 Costco surfboards.
Now, for a fraction of what you’d spend sending your kid to a surfing camp, you can have a board on call. Because they’re cheap and ultra-durable, you don’t have to worry about them getting lost, stolen, or damaged (my sister in law lost hers off the roof of her car on the freeway—it didn’t get a scratch). Even for adults, too, the Costco board is a great option for learning–though not a true longboard, it’s plenty long enough to get you in and on a wave. And if you discover surfing isn’t your thing, so what–it’s only a hundred bucks.
Can’t say we disagree, actually. Follow the link for the rest of Steve’s logic.
[Link: The Adventure Life]
Thanks for the shoutout, peoples–appreciate.
Funny thing is, I expected more pushback on the story, but the response has overwhelmingly been one of agreement. Could attitudes in the surf world be changing? I don’t know, but seeing groms get their stoke on for the first time…so freakin cool.
The last thing we need is Costco selling surfboards! This dilutes local shop sales and makes the water more crowded.
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