Tomorrow a “lifestyle and entertainment network for men” called MEN7 is launching with a new Red Bull sponsored webisode series called The DNA of Sport.
Each of the 15 Webisodes demonstrates how action sports push boundaries, documenting athletes as they perform seemingly impossible feats through discipline and daring. . . The series take a soft-sell approach, and the integrations don’t showcase specific Red Bull products or overtly push the brand. Instead, interactive contextual overlays give viewers the chance to explore the world of actions sports and — hopefully — forge deeper bonds with Red Bull, said Darren Chuckry, COO at MEN7.
No, they won’t push the product, but we’re guessing only Red Bull athletes will be featured in the shows and they will be covered in Red Bull logos, and Darren should probably just get a job at Red Bull because if they’re paying him, he’s working there already.
[Link: Adweek]
