Bonnier Corporation, the parent company of Transworld Media has reportedly just picked up five print magazines from Hachette Filipacchi Media, according to a story on Media Post. The titles include: American Photo, Popular Photography, Boating, Flying and Sound & Vision.
In 2008, according to the Publisher’s Information Bureau, American Photo saw ad pages declined 9.4%, Boating 25%, Flying 5% and Sound & Vision 14% (Popular Photography was flat in 2008 compared to 2007). So far in 2009, according to MIN Online, ad pages have fallen 49% at Boating, 17% at Flying and 32% at Sound & Vision, and 15.5% at Popular Photography. (No figures were available for American Photo.)
It seems to fly in the face of all logic, but they must have some kind of plan, right? Maybe someone should remind them that it’s very difficult to build a navy out of sinking ships no matter how many you buy. . .
[Link: Media Post]
perhaps someone should let them know about this thing called the ”internet”; it allows one-time magazine readers to view most of, if not all the content for free via this electrical box called a computer. crazy-i know!!!
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