We all know that Ryan Sheckler’s new Wicked clothing line RS by Sheckler is hitting JCPenney this summer just in time for back to school, but what we didn’t know were WMG’s Steve Astephen’s plans for the brand.
In a story on Sports Business Journal he says they play to make millions.
Sheckler’s agent . . . hopes to build the new brand, which launches this summer, into a $100 million business that earns Sheckler $10 million a year.
Possible? With JCPenney as the “official retail partner” of the Dew Tour some synergies could happen. If people still shop at Penneys. Do they?
[Link: Sports Business Journal]
