According to a story published today on MediaPost by Fuse Marketing partner Bill Carter says, “Gen Y is drawn to action sports.”
The amount of money spent on traditional sports marketing far exceeds what is spent on action sports, yet action sports continue to replace traditional sports in popularity — with participation numbers in action sports rising at the expense of traditional sports. . . The power of the action sports market has yet to be completely realized. For non-endemic corporations, breaking into this market isn’t as easy as it may seem. Skaters, surfers and snowboarders traditionally are leery of non-endemic brands.
Luckily Fuse Marketing is there to let major corporations exchange their money for action sports credibility. Just look what they did for Right Guard Extreme.
[Link: MediaPost]
