Much has been written about Patagonia’s Yvon Chouinard, but when he was in Australia for the opening of a Patagonia store in Torquay (opened in partnership with surf legend Wayne Lynch) The Age’s Saturday Editor Michael Gordon got to check in with the businessman that Gordon calls a contrarian.
The contrarian streak is evident soon after our conversation begins, overlooking the surf at Torquay. “I don’t like authority and I always wanted to do it my way,” he says. “I wanted to have a company where I could do things differently and not end up like a grease-ball businessman.”
We’ve always thought Patagonia was a little too cool to be cool, but this profile on the man behind the brand made us like their whole groove a little more than we did before reading it. And that surprised us a little.
[Link: Sydney Morning Herald]
I have always been pumped on Patagonia, always thought ” what a great company”.
Yes, great article and an inspirational concept that is becoming reality. Patagonia is pretty amazing. Too bad I cannot afford their gear!
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