Surf World Welcomes Jed Noll Surfboards

To celebrate the Grand Opening of Jed Noll’s surfboard shop in San Clemente, Jed’s proud parents Greg and Laura Noll beat on the Redwood Wireless, which connected with the Coconut Wireless and sent out an invitation that apparently no one could refuse.

On a fresh spring afternoon in April – the 4th to be exacto – Jed Noll’s surf shop at 1709 North El Camino Real in San Clemente was the place, and the faces included three-plus generations of surfers, writers, photographers, industrialists and other surf notables.

Phil Edwards and C.R. Stecyk made rare public appearances and they cruised and schmoozed with Paul Naude, Bruce and Dana Brown and entourage, L.J. Richards and Eddie Talbot (E.T)

The Scandinavian countries were represented by the brothers Aaberg – Kemp and Denny and also Karl Ekstrom and a large number of tall attractive blondes.
The literati were there in the form of Chris Ahrens and Paul Holmes while the intellectual museum types were there in force. The board of directors from the California Surf Museum included President Jim Kempton, co-founder Jane Schmauss, Secretary/ Art director Tara Lee Torburn, Advisor/founder of Tracker Trucks/founder of Transworld Larry
Balma, Architect for new location/board of director Louise Balma, curator of the skateboard exhibit Dale Smith, staff Todd Quinn, Tom Glenn, and Julie Cox.

Also, just about everyone from the Surfing Heritage Foundation: Dick Metz, Spencer Croul, Tom Pezman and Barry Haun.

Jeff Divine was talking about being a friendly drunk with Allen and Colton Sarlo while Garrett McNamara and Jeff Ho, Joe Curren listened and smiled quietly to themselves.

The surfboard industrial complex were there in force majeure as well: Jeff Alter, Timmy Patterson, Jerry O’Keefe, Rich Harbour, Bill Stewart, Matt Biolos and Bruce Jones

Wingnut came from as far away as Santa Cruz and because Jed Noll is quiet and red-haired like his mom, and didn’t really inherit (yet) the BS-gene from pops, Wingnut took the microphone as Master of Ceremonies
and welcomed one and all to the Grand Opening. Wingnut gave Special Guest props to Leroy Grannis for making the show and then also presented Jed with a gift from Rich Harbour – a set of hand-made tools
of the trade for hand-making surfboards.

The farthest traveled was probably Jed’s Japanese distributor, Mune Takehana and Jed’s team riders included Joe and Jordan Aaron, Steven Thomas, Bobby, Julie Cox, Lance Woleslagle and Shylo Steinthal.

Several hundred guests mixed and mingled from the biker bar next door, through Jed’s shop lined with surfboards made of hardwoods and the best plastics, and through the back, where there were free Primos and Mexican food, and a surprisingly large crowd.

There was a raffle for some Scott Sandals and then one lucky young woman won a $1525-retail-value balsa railed, three-stringer, Greg Noll foam board shaped by Jed.

One can only hope that the crowd for the Grand Opening will be the shape of things to come. Jed’s shop will offer surfboards Jed Noll Surfboards including all the foam pro models-Joe Aaron, Steve Thomas, Jule Collection, accessories from Ocean and Earth accessories and Scott sandals, books, wood boards, art.

Shaping appointments will be available for custom boards made of woods and plastics. Jed is also selling high-quality fishing reels out of there and will be distributing balsa.

Jed Noll Surfboards is at 1709 North El Camino Real in San Clemente, across from the abandoned theater.

Phone is 949-369-6500

Greg Noll and Garrett McNamara.

Leeroy Grannis.

Jed Noll and Wingnut.

Greg Noll and Phil Edwards.

Colton and Allen Sarlo and Jeff Divine.
Photos by Lucia Griggi.