Former pro skater and longtime entrepreneur Erik Ellington is settling in to brew some non-alcoholic beer. It’s called, Easy Does It Brew, according to a profile on MyBurbank.com.
Eleven years sober, he created the non-alcoholic brew company with a clear mission: to encourage people to moderate their drinking while maintaining their social connections. The inspiration struck in 2022 when Ellington tried a non-alcoholic beer while quarantined with friends who had COVID. “Something happened where I felt like I was part of the party. I was participating in it when it wasn’t anything having to do with the alcohol. It all had to do with socialization.”
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[Link: MyBurbank.com]
